- The Ídolo Awards gala was held at IFEMA Madrid and for the first time opened its doors to the general public.
- Carlota Marañón, Lola Lolita, Fabiana Sevillano and Sofía Hamela are establishing themselves as major players in the digital year.
- The jury awarded a Special Prize to Laura Escanes and recognized Nerea Pérez de las Heras in Social Awareness.
- The red carpet with 'Heaven' dress code confirmed the Ídolo as a key event for fashion and influence in Spain.
The latest edition of the Idol Awards has confirmed that digital influence in Spain It's now playing in the same league as other major entertainment events. The IFEMA Madrid venue was packed with content creators, artists, and the general public for a night that combined awards, powerful speeches, and a meticulously crafted red carpet.
At this event, promoted by Dulceida and organized in conjunction with The Music Republic, the work of the content creators who have set the pace on social media throughout the year. The gala highlighted several notable names, such as Lola Lolita, Carlota Marañón, Sofía Hamela, Fabiana Sevillano or Nerea Pérez de las HerasIn addition to a Special Jury Prize for Laura Escanes, which highlighted the importance of female creators in the Spanish digital landscape.
A gala at IFEMA open to the public for the first time
This edition of the awards stood out because, For the first time, the event opened ticket sales to the general public.allowing fans and curious onlookers to share the space with the usual social media stars. The IFEMA pavilion in Madrid became the epicenter of European digital culture for one night.
The hosting of the main gala fell to Lalachus and Kira MiróThe pre-gala was hosted by Masi Rodríguez, Ares Aixalà, Tamara GR, and Luc Loren. Even before most of the awards were presented, it had already been announced that guitarricadelafuente It took home the award in the Music category, making one of the first headlines of the night.
The ceremony was originally created in 2021 with the intention of to reward content creators, artists, and public figures who had the greatest influence on digital culture. Today, the event has established itself as one of the key moments of the year for the influencer industry in Spain and a growing benchmark in Europe.
In addition to the festive component, the organization wanted to go a step further with the introduction of a Special Jury Prize for Laura Escanes, an award that served to highlight his career and the evolution of his public figure both on and off social media.
The main protagonists: Lola Lolita and Carlota Marañón
Among the names that were mentioned most during the night, Lola Lolita was crowned Idol of the Year, one of the most anticipated awards. The creator, who already had a very loyal following, used her acceptance speech to address past criticism and a difficult year personally, making it clear that professionally it has been one of her strongest moments.
The phrase that stuck with some of the audience was that one. “He who laughs last laughs best” With that, she closed her speech, a nod to the controversies that surrounded her months earlier. Far from a triumphalist tone, she acknowledged that it had been a tough year, but also a period of learning that has strengthened her position on social media.
Another person who also emerged particularly strengthened was Carlota MarañónShe became one of the big winners of the gala, taking home the title of Digital Creator of the YearIn addition to winning the Fashion category and the Entertainment award alongside her friend and regular collaborator Sofía Hamela, thanks to the serialized content they have been releasing on YouTube.
That a single creator could win three awards in one night speaks volumes the relevance that his work has acquiredFrom the styles she shares to her understanding of digital entertainment, she has established herself as one of the most influential figures in Spain today.
Winners by category: the map of digital influence
The Ídolo Awards offered a fairly comprehensive overview of the various branches of online content. In the creative area, Almu Carrión won the Creative Content award, while the Revelation Idol award went to Shanniisss, who beat other emerging names such as Pablo Vera, Boukie or Magdalenita.
In the field of personal care and image, Sarah Catalá was recognized in the Beauty categoryestablishing itself as a leader in the cosmetics and makeup sector, which continues to have a huge presence on social media. In the Health & Sport category, the award went to verdelissconsolidating its hybrid profile between motherhood, healthy lifestyle and wellness content.
Pure, unadulterated entertainment was very evenly distributed. The Entertainment Award It went to the duo formed by Carlota Marañón and Sofía Hamela, while humor had its own name: Pabs Pérez He won the Idol award in this category against well-known profiles such as Jorge Cyrus or Esperansa Grasia.
In the field of travel and adventure, the award went to Claverowho beat out candidates like Plex, Lethal Crysis, and Mikel García. And in gastronomy, the jury recognized Diego Doalahead of creators like RoRo, Peldanyos or Boukie, confirming that food continues to be one of the star content on social media.
Other sectors with a strong presence in digital culture also had their moment. In Fashion Carlota Marañón won again, while the prize to Hair Artist It was for Marckessa, who stood out as a benchmark in hairstyles and hair styling against professionals such as Pablo Macías, Serpiente or Víctor del Valle.
Social media, podcasts, and streaming: who's in charge on each platform
Influence isn't just measured in photos or short videos, and the gala made that clear. audio and streaming They have an increasingly important role in the digital ecosystem. In the Podcast category, the award went to Keep it Cutre, which prevailed over such established programs as La Pija y la Quinqui, A solas con Vicky Martín Berrocal or True Crime con Martha Caballero.
Live, the Idol to the best Vone Streamer fell on Illojuanwho surpassed industry giants like Ibai Llanos, AuronPlay, and DJMaRiiO. His approachable and unpretentious style has become a hallmark of his work. direct and other streaming platforms.
If we look at TikTok, one of the most influential platforms among young people, The winner was Fabiana SevillanoAhead of creators like Marina Rivers, Marina Barrial, and Lola Lolita herself, who this time took home the overall title of Idol of the Year but not in this specific category. The evolution of the platform and its tools for creators have been key to these recent changes.
The recognition to the best Audiovisual Project was to How to kill a monsterCarles Tamayo's work beat out high-profile productions like "La Velada del Año" and the reality show "Soy Georgina." With this award, the organization highlighted the value of documentary and investigative formats in an environment dominated by fast-paced entertainment.
For those who were unable to follow the event live, The gala and the pre-gala were made available on La Pija y la Quinqui's YouTube channel.In addition to being able to watch the main broadcast on Atresplayer, after the NEOX network broadcast the ceremony on free-to-air television.
Responsibility and impact: the message of Nerea Pérez de las Heras
Beyond the awards, one of the most talked-about moments was the speech by Nerea Perez de las Heraswho won the award in the Social Awareness category. Her speech was a direct reminder of the responsibility assumed by influencers when they recommend products, causes, or organizations.
The creator asked her fellow professionals to reflect before to push younger audiences to consume compulsively clothing or cosmetics to support their self-esteem, and issued a clear warning about the need to review which brands and entities are supported through collaborations or donations.
In his message, he mentioned sensitive issues such as the link between certain companies and international conflicts or the debate on the He's moving to Andorra to pay less tax.These were topics that had already been generating discussion on social media and which found an additional platform at the gala.
The tone of his speech contrasted with the usual euphoria of these kinds of events, but It resonated with a segment of the public that demands a more critical use of influence, placing the category of Social Conscience as something more than a simple symbolic recognition.
Meanwhile, another of the night's memorable controversies was the reference to donations made by some creators to questionable organizations, an episode that once again brought to the forefront the need for transparency and verification when it comes to supporting charitable causes through social media.
Entrepreneurship and sustainability: influence as a business
The Idol Awards also served to highlight the weight of entrepreneurship and projects with added valueIn the Digital Entrepreneurship category, the award went to Maison Matcha, promoted by Violeta Mangriñán, which prevailed over proposals such as Milfshakes, Scrapworld or Casto.
This recognition showed that, beyond specific collaborations, A significant number of creators are opting to launch their own brands.especially in sectors such as fashion, cosmetics or healthy lifestyle, with products that are fed back by their online community.
In the environmental field, the Sustainability category awarded the work of blondeemuserwho placed above candidates such as Carlota Bruna, Jon Kareaga, and Vieja Tierra. Her victory reinforces the idea that Content on responsible consumption, ecology and climate change They have ceased to be a niche market and have gained weight in the general discourse of social networks.
Taken together, these categories demonstrate that the influencer world has moved from focusing solely on visibility to to become a complex economic and social ecosystemwhere both metrics and projected values count.
The presence of these awards at the same gala that recognizes humor, fashion, or music allows us to draw a fairly complete map of how digital influence is structured in Spain today, with differentiated spaces but increasingly interconnected each.
Fashion, red carpet and the 'Heaven' code
If anything became clear during the evening, it's that the Ídolo Awards are not just an awards ceremony, but also a a great showcase of fashion and style for the Spanish digital scene. The dress code for this edition revolved around the concept Heavenwhich resulted in many whites, powdery tones, fluid fabrics and ethereal details.
Among the most talked-about looks was that of DulceidaAs hostess, she opted for a baby blue dress by Lorenzo Caprile, reminiscent of a classic Hollywood diva. The design, with its corseted bodice and long draped skirt, perfectly complemented the celestial glamour theme of the gala.
In contrast, Lola Lolita chose a very striking all-black outfitShe wore a long, strapless dress with a corset-style bodice, a creation by Antonio del Canto. Her choice had an extra narrative element: it was linked to the concept of "funeral" that she herself has been exploring in her content and which she plans to showcase in more detail on social media.
The Special Jury Prize, Laura EscanesShe opted for a mint green halter-neck dress by Andrés Acosta, featuring off-the-shoulder detailing and soft draping at the hip, complemented by jewelry from Rabat and sandals from Martinelli. A simple yet carefully chosen ensemble that reinforced her image of understated elegance.
Other notable attendees included Translation and Localization, wearing a silver sequined dress by Silvia Fernández and a white feather boa; Violeta Mangriñán, who opted for a fitted white dress with a central black bow, and Aitana Soriano, who opted for a boho look in dusty pink by Yolancis, very much in line with the celestial theme of the night.
The new queens of social media and the future of dating
When it came to discussing proper names, many eyes were on Fabiana Sevillano, Carlota Marañón and Sofía HamelaThese three acts, considered by many attendees to be the biggest revelations or established acts of the year in Spain, have each managed to connect with very different communities in their own way.
Fabiana, winner in the TikTok category, combined her digital success with a very on-trend style. Heaven: a dress with a gold sequined bodice and a white tulle skirt, which reinforced that bright and carefree image that characterizes her on screen.
Carlota Marañón, who left the venue with three awards under her arm, chose a minimalist white dress, with a halter neck and clean linesHer commitment to a clean and coherent aesthetic fit with the narrative she has built on social media: a creator who combines fashion, creative content and a careful tone without losing naturalness.
For its part, Sofía Hamela celebrated her awards in Lifestyle and Entertainment She wore a flowing black dress by Juan Vidal, accessorized with Pandora jewelry. The look reflected the relaxed and approachable style that has made her one of the most beloved faces of everyday content on social media.
Along with them, names like Aitana Soriano, Estela Amorós or Bea Carpio on the best-dressed lists, thanks to looks where corsets, lace, and handcrafted details took center stage. The Ídolo Awards are thus establishing themselves as a red carpet where Spanish fashion, from both established and emerging brands, has a lot to say.
At the end of the night, Dulceida took the floor to thank everyone for their support of what she described as the most ambitious edition to date, hinting that He's already thinking about an even bigger next installment.With its opening to the public, television and streaming broadcasts, and a growing level of impact, the event aims to continue gaining importance in the country's cultural and media calendar.
Between awards, critical speeches, sophisticated fashion, and an increasingly professional online community, the Ídolo Awards have established themselves as a fairly reliable thermometer What voices, projects and aesthetics are setting the pace in the Spanish digital sphere, and also as a showcase where entertainment, business and social impact intersect in the same night.
