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What Instagram is, what it is for and how it is used
Instagram may work better for some companies than for others. It has more than 800 million monthly users and continues to grow. And, as it is part of Facebook, you know there is a lot of pressure to be successful. But Does Instagram work for you?
Instagram is a highly visual social marketing platform. If you are a service provider, you can post a variety of images to help convey your brand and value proposition.
However, when you can really show off if you have physical products and a good Instagram marketing strategy, it will definitely help you increase sales and profits.
It works Instagram for you
Like any other social network, the good results come from the constant increase of your followers on Instagram. The more people connect with your publications and your brand, the greater your potential audience will be for each publication.
The Instagram ads They give you the opportunity to connect with the people in your niche in a fun and visual way. It is easy to use if you have a smartphone. Take a photo, upload it and your followers will see it and be able to interact with it.
Provide a call to action
The main mistake that marketers make is to publish things online without a call to action. Set an objective for each publication and use the objective to establish your call to action, for example, "register now" or "buy now".
Use the Analytics
Instagram analytics allow your company to see how well your different campaigns are working. You have to convert to a business account to access the tools. The tools will help you understand how your followers get involved with your content, so you can get even better results.
Not everyone uses Instagram, so take advantage of each post with a cross-post in Facebook, Twitter, Tumblr, Pinterest, etc. Do not forget to invite people to follow you on Instagram.
Do not exceed
Choose two time slots, day and night, and see when most of your commitment happens. Then, add publications constantly, or reduce your publication if you are getting a smaller amount of participation.
Instagram stories allow companies to interact with their customers and prospects by making a series of images to tell a story. Each story you create should improve your brand and make your value proposition clear.
The important thing to remember about Instagram stories is that they are not eternal. Images and videos remain in your feed for only 24 hours, then disappear.
The Instagram stories they can be used to increase brand awareness, get more subscribers and generate sales. Publish your stories at the same time you know that it is popular with your users, to make the most of the 24 hours cycle.