Instagram can be highly effective, but you have to be smart about how you use it. That's where the Instagram hashtags They work so well.
Hashtags help you manage and search for appropriate content on Instagram. They make it easy for your target audience to find it and add interest to their actions. An Instagram study showed that adding at least one hashtag to all of your Instagram posts will generate, on average, more than one 12% share.
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Expand your reach
The great thing about Instagram hashtags is their ability to reach a wide range of people who may have absolutely nothing to do with your account and not follow you specifically on Instagram.
Let's say a user searches for the term 'gardening'. Instagram will show all the latest messages that contain the keyword 'gardening'. By using #gardening as a hashtag in your posts, you are telling Instagram to submit your post every time someone searches for that term.
Hashtag all your posts with related keywords.
Use words and terms that you think Instagram users will be looking for. Always use the # symbol before the word, do not use punctuation, keep it as short as possible and use letters and numbers.
Launching random hashtags on Instagram will not do you any good. You will have to carefully select the best and most popular Instagram hashtags to reach the right audience for your business. They must be adapted to the keywords searched for by your target market, and you should monitor which are the ones that best suit your needs.
It will take time to find the best hashtags to use. Some strategies include:
- Check the hashtags that your competitors regularly use to market their businesses.
- Test several hashtags and evaluate your results.
- Use an application for tag ideas (such as TagOMatic).
When an event occurs, a hashtag is often created. If you can associate your post with the hashtag, those who are following that specific news are more likely to see you.
The key is to observe when a particular hashtag seems to be popular and publish content with that hashtag to take advantage of the large number of viewers that receive the hashtag.
In the Instagram search engine, look for other hashtags that are comparable to your page. Use these Instagram hashtags when you publish new content. This is another way to reach Instagram users who are still on the site, but do not follow it, so they would not have seen their posts in another way. Or you can also buy followers on Instagram to get more initial followers faster.