Everyone loves to look at photos. Whether it's photos of nature or wildlife, photos of family and friends, culinary experiences or even pictures of fun events, people indulge in living indirectly through other people through these photographs. This has come to include the interest of seeing a delicious meal that another food enthusiast could sit back and enjoy. This has been a great influence on the part of Instagram in the food industry.
How has Instagram influenced the food industry?
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In recent months, I've really started to see the effect that Instagram has had on the food industry, whether it's cooking at home, eating out or trying out new restaurants. Photographs of people have proven to be a unique promotional tool for anything related to food. Many times, I had to make a mad rush towards the kitchen cabinets to satisfy my cravings after seeing one of these delicious photographs. Chefs who cook from home or people who have visited a certain restaurant can take quick photos from their phone and post them on social network resources such as Instagram for everyone to see. As a result, it can spark another person's interest in trying that recipe, visiting the food establishment or you can simply turn that person's hunger on for any meal.
Benefits of using Instagram in the food industry
I've been on Instagram for about a year and during this period I've really enjoyed watching the lives of friends and family through photos and short videos. However, during this period of time, a trend that really caught my attention was how proud these kitchen fans were for the food orders they placed or the meals they had prepared. Eating is a hobby or activity that is going to be part of everyone's life and why not share your favorite recipes or culinary experiences with the social world? Anyone with Internet access can take photos of their appetizers, main courses, desserts or even sophisticated drinks that they could consume, upload them to Instagram and, in a matter of seconds, that tasty photo will be potentially visible to thousands of followers in some of the largest social media resources in the world. On top of that, there are numerous different applications that will improve these photos or even dozens of filters that will make the food and beverage item look even more delicious. Even the most unpleasant of foods can be made attractive through some of these sophisticated advances in technology. Undoubtedly, the use of Instagram for the food industry has been a revolution.
Another fun benefit of using Instagram for meals is that this photo app also works with another application called foursquare, which allows the user Share your location on a map with his followers. People can "sign up" in certain food places, buildings or other places so that their friends know what they are doing. From this association, I see Instagram as a unique marketing tool, not only because restaurant goers and the food consumption specialist can take attractive photos of their food and drinks, but they can also attach a location with that photo, for What if other interested parties want it. to experience the same menu item, then you know where to find it. Even if Instagram is not considered one of the most effective means of media at this time, I would recommend the free application to any chef.
Why is Instagram such a powerful tool in the food industry?
Over the past year, this unique photo-related application has sometimes proven to be a kind of motivator for me to see the achievements of others, it has helped me to better participate in the lives of people I do not see regularly and even It brought some awareness about certain things such as local events or charity information. For example, I've found myself saying things like "well, I did not know they served that food there", or "wow, that healthy meal plan has really been worth it for that person" or maybe even "dang, I did not know that" . Bar had that promotional fun there last weekend! "And seeing photos of individual experiences in these situations, has led me to want to try new things, get more involved or not lose another similar event. Now is it going to be the feeling that everyone has who sees these pictures? Not likely, but because it is a free tool that anyone can use, why do not groups and companies want to use Instagram as a marketing method? It definitely would not hurt the business or the group at all!
The promotional photo options are endless and that is why I would really recommend including this resource in the marketing plan. Business owners can take pictures and upload basically anything related to their business.or, as people who have fun using their products, the reactions of people who try new, special foods or discounts that are offered for a period of time, or just photos of all the different menu items or product lines that managers and owners want to promote more. In my opinion, Instagram has not become a free marketing tool like Facebook and Twitter, but I do believe that it could reach that point, especially with the ease with which these users can integrate their Instagram with these other important networking sites. social.