When talking about the use of social networks as a marketing tool for business, usually only big names like Facebook and Twitter are the ones that draw attention. The reasons are obvious. They are the most popular social networking platforms with many millions of fans. What entrepreneur would not want to capitalize on such a broad follow up for his business? That's why today we tell you la importance of Instagram for your business.
Instagram offers you an easy way not only to grow your business, but also to reach your target audience. This article explains why your company should take Instagram as a marketing tool.
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There are more active users than you think
Instagram has managed to earn more than 150 millions of active users. The number could still be less than that of the two large social media groups mentioned at the beginning, but what must be taken into account is the period of time in which that growth has been achieved. He made his debut only at 2010. Therefore, that is truly commendable. As well it shows promise for future growth.
The business sentiment
The importance of Instagram is also transferred to business orientation. This is where the 70% of the world's leading brands play. It means a serious matter. A survey showed that Instagram users tend to share and comment on branded posts much more frequently than that observed in other social networking sites.
The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share instead of having to browse pages and pages of content. On Instagram, you can post high quality photos and videos that are authentic to your business.
You can use that visual content to tell the story of your business and create a personality for your business. You can use it to show what happens behind the scenes and add transparency to your business.
Flexibility in the edition.
With Instagram, you not only have the opportunity to upload original photos and videos, but also edit them to make them more relevant to your business. Filters allow you to add the effects you want by playing with colors, bullets and lines. All this can help establish a strong brand appeal for your business without really costing you much.
It's for all businesses
The importance of Instagram lies in the visual content with which he works, the first thing that comes to mind is that it is best suited for companies based on products. Possibly they can place photographs of the products they are selling or product demonstration videos. The use of Instagram is not restricted to a particular business. Companies based on products and services can use this social media platform equally. The way you use it depends to a large extent on your creative ability.
Above all, it's a fun way to promote your business. You can use the user-generated content to your advantage, track your analysis and direct more and more traffic to your business even at buy Instagram followers.