Instagram, is a social interaction platform that allows you to take your business to advanced levels of marketing. For a couple of years, the shops and businesses In general, they have found through the famous social network an advertising mechanism that although not unique, is very effective. That is why the Instagram Stories ads were engineered to help expand the markets of businesses and companies regardless of the level of constitution they have.
index of contents
Why use Instagram Stories ads?
By making use of the digital marketing of the platform through the Instagam Stories ads, the business and stores they are allowed to reach the desired audience. This is achieved through publications in various formats that attract the customer. In addition, the competition in the Instagram Stories ads is much lower compared to other platforms, such as Facebook. Even, the user will lower costs in this very useful advertising for your company.
Due to the Instagram Stories ads, the businesses constantly scale the win, since in addition to allowing to create a brand and strengthen its recognition, it will also be possible to specify sales and others.
Requirements for Instagram Stories ads.
To make use of the attractive social network in a way with potential business benefit. And in this way, make use of the most effective tools on the market, such as Instagram Stories ads, you must have a small amount of collections.
It is imperative, in order to make use of the Instagram Stories ads, to have a advertising account on Facebook Ads. If you do not already have the mentioned account, you can do it from the official page of the platform.
It will be necessary for the user to link the company's page in the platform of Facebook with the social network Instagram, in this way to be able to access the Instagram Stories ads.
You must create a system of pixel conversion in charge of the conversion measurement originated by each of the Instagram Stories ads. And so create suitable ads and striking for the target clientele.
Creation of Ads
The development of Instagram Ads Stories is a priority of Vital importance to meet the desired goal. Sometimes the client must use Manager Ads to develop the Instagram Stories ads in a suitable way within the reach of the desired population.
Range of Clients
It is very important that when you start developing the Instagram Stories ads define or define the group that you are going to addressed. Being this, similar to other platforms, it will allow to differentiate between specific groups or open announcements to all type of public.
Advertisement Instagram Stories
Later, you must configure it so that the publication is exclusive to Instagram Stories ads. Thus, the campaign will be of use exclusive of Stories, and not open to all types of publications.
Cost and duration
When starting a marketing strategy, the monetary amount destined to invest must be clearly defined. Usually, the best resources are the most expensive; however the Instagram Stories ads are the exception. Since its cost is minimal, and its effectiveness is indisputable. In addition, the duration of the campaign must be specified, that is, for how long will be valid not only the announcement but the contract in general.
When making use of the Instgram Stories ads, the user must know the ideal size of the publication. These, are configured to a ratio 9: 16; so the images and videos to be published must be vertical.
Obviously, after designing the publication and determining the specifications of the Instagram Stories ads, you must define what account the publications will be issued for. In addition, the platform contains an option that allows increasing the number of conversions, this will be the add link to your website in the Instagram Stories ads. In this way, the published story, regardless of the format of it, will have at the bottom the link to the site Company.
The Instagram Stories ad tool has positioned itself as a perfect means to invest; the advertising offered in them has achieved reach new target in an ideal and precise way. In the case of marketing professionals, their work has reached the novel scale of global reach through the social network. And for those who do not dominate the marketing, the Instagram Stories ads, allow to fulfill the purpose of the same in a simple and compact.
By using Instagram as a platform for business growth, the growth in business reach it will be unstoppable. If an appropriate use of the tool is made it will be possible to give rise to announcements that call and encourage the interest and curiosity of the viewers. This being translated into a greater number of clicks about each of the Instagram Stories ads.