With the rise of the smartphone and instant access to the Internet, there has been a large increase in the number of emerging stars that reach social networks. High-tech tools and modeling agencies are used to promote their brand and personal aesthetics, to an always receptive audience, always online. But there is a growing group of models that gather their fair share of the action, especially on Instagram, namely, baby models! But, Why Instagram modeling agencies have decided to use this channel?
For ambitious musicians such as Lily Allan, social tools such as Instagram, Twitter and Snapchat have been invaluable in raising awareness of their model talents. Self-publishing tools that provide real-time instant access to fans around the world have enabled rising stars to build their brand, create a personal and accessible identity, and have generated a strong army of online followers who get hooked on every movement.
For the team of Kardashian-Jenner et al, this has resulted in a constant fascination with their daily wardrobe, makeup, hair and accessories. With audiences totally committed to the latest online star looks, it is easy to monetize their presence on social networks through promotions and sponsorship agreements. This is why the modeling agencies on Instagram are aware of the new stars. In addition, the smartest fashion brands are clamoring to dress the stars of social networks, promoting their products to fans desperate to emulate the latest trends, often even before they reach the catwalk.
With this tried and tested method, winning the twenty-odd model contracts with the fashion houses and obtaining headlines from the media around the world, another group of aspiring models gets on the bandwagon of social networks, many before even that have the motor skills to do it.
The latest trend in social networks is the rise of instamom, the self-styled moms of social networks, the use of Instagram to increase the modeling profiles of their children's babies and find modeling jobs. And so far it seems to be working.
With Instagram's most successful baby models, such as the 4 London Scout with more than 105,000 followers and Alonso Mateo with the amazing number of 600,000 followers, the couture brands are doing everything in their power to make these small trend-setting models show your last lines. In fact, the young Alonso recently attended his first Fashion Week in Paris, monopolizing the headlines in the Dior show. It is understood then why the modeling agencies on Instagram are using this social network.
What is it that forces these parents to care so carefully for these photos for a worldwide audience? It's natural for parents to take regular snapshots of the family, of their child as they grow up, but these shots, with professional photographers, lighting and carefully selected clothing stories, put their child in the spotlight. For what purpose?
In addition to attracting the early attention of the modeling agencies on Instagram, many parents are in this for the benefits, with the fashion industry and online stores offering their latest lines for free in exchange for a backup in a feed. of Instagram busy. Keira Cannon, mother of Princeton of 5 years, whose followers of Instagram has reached almost 7,000 users, quotes discounts on purchases, samples of the latest designs and cash rates per session.
Princeton's father, Sai Roberts, is a little more cautious. He says: "There are some concerns in the sense that if it got out of hand, but until now it has really been a positive experience. I am very proud that he is exhibiting, and I hope he is able to use that for his own creative style and voice as he grows older. "
While followers of children's Instagram feeds are mostly positive and inspiring, there are voices that talk about the potential dangers of exposing young people to such intense scrutiny and high aesthetic standards at a young age.
Many argue that these outbreaks are targeting children and creating long-term ramifications for young people who may have difficulty understanding why they are celebrated only because of their physical appearance. Some professionals compare the instamoms that show their children in the digital world to represent the moms normally associated with beauty pageants.
Ginger Clark, a psychologist and professor of clinical education at the University of Southern California, says on the subject of baby modeling: "Not all children will have this experience, but they risk giving the child the feeling that they are a merchandise in your eyes, "she said. "You must be very careful to make sure that the messages you are giving to your child are 'This is for fun, this is dressing up'. But when you're hiring your own photographer and modeling agency, then it becomes more commercial. "
Many accounts also opt for buy Instagram followers to increase its social mass and in this way that more brands contact them.