The most popular video platform currently is YouTube, every month has more than 1,9oo million users who look around one billion hours of reproductions. That is why many people seek to generate revenue with videos on this social network, but how much YouTube pays will depend on the perseverance, the market to which it is directed and how attractive the content that is created. However, knowing these figures helps to make an estimate of costs and profits that the enterprise will suppose.
Some Youtubbers and successful channels gain millionaire figures by the amount of reproductions that their videos achieves. While others are not doing so well, that's why it should be clear of the approach and the marketing strategy in which the project is framed to calculate the corresponding income.
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Why does YouTube pay?
On Google, everyone who has web pages usually places them on them Ads to be financed. In the same way it works with YouTube, and since it is owned by Google, it means that the advertising that you see in this portal are the advertisers that are promoted through Google Adwords. Therefore, every time a video is played, there is advertising before, during and after watching it, in addition to the ones that already have the page where the video is located. But, for video to be consider suitable to include advertisements, must comply with a series of parameters such as: not include offensive content, bad words or explicit violence. among other things.
In addition, the ads pay YouTube to appear there and the more visits the video has, more expensive will be advertised on it. Therefore, the income that YouTube receives thanks to the advertising in the videos, are shared with the authors.
How are the incomes calculated?
Based on RTB (Real-Time Bidding) or real-time auction, you calculate how much YouTube pays for the ads in the videos. But it's the advertisers who set up their ads indicating how much they will pay for each click or reproduction and when a user plays the monetized video, a competition is generated and the ad is shown with the winning bid.
Because the amount is fixed by auction, there is no fixed price for number of reproductions. And this figure is not stipulated by YouTube but by the advertiser.
Start charging for videos
First, the videos must have thousands of visits and the channel numerous subscribers. Also, it has to be verified, so that in this way YouTube will look at the channel and send the request to become YouTube Partner. Since no one can get remuneration without becoming a YouTube Partner for many visits that achieve the videos.
Criteria for participating in the Partner program
- The program exists in your country. If not, you must continue requesting the participation of the program through a form.
- The content that is uploaded must be original and of quality, subject to the requirements of the advertisers.
- Comply with the rules and requirements of the YouTube community.
- Have consulted the information material about copyright.
How much does YouTube pay?
Depending on the Partner, conditions may vary, but there is a relationship between the market and the amount of profit that YouTubbers receive. So the income varies markedly depending on the audience that visits the videos. Consequently, advertising can be introduced (which is why they usually pay) and although the distribution is linked to the visits, it is paid for the advertising that is seen during that visit to the video.
Advertising is the most important income of a channel. In this sense, it can vary from one video to another, since it is usually related to the content of the video. In this same way, they do it depending on the geographical location where the video is, or depending on the possible tags to get to that video. Therefore, a channel visited by users in Latin America generates less revenue than a channel visited by users in the United States, this is because the advertisers are different and the dimension of the economy too.
You can make a proportion of the amount to be a little more specific of how much YouTube pays. For example: Thousand visits from Latin American users generate around 0,1 dollars, while a thousand visits in United States generate approximately 1 dollar in profits. This proportion is maintained for the euro and the pound; One thousand European visits is reflected as 1 euro and one thousand British visits is 1 pound.
These are very general averages since there are many factors that affect these figures.
- They can pay for visits or for every time that viewers oppress advertising.
- The type of advertising.
- It also depends on the language of the video, for example if it is in English pay more than if it is in Spanish.
- Increase the value of the video if the views increase.
- Among other.