Marketing for small businesses using Instagram
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Instagram is an online mobile application that is used to share photos and videos. Instagram is following the steps of Facebook and Twitter. It has quickly become a very popular social networking tool. Instagram was originally developed so that people could apply different filters to the photographs they had taken on their mobile phones. Also, allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently, the video was introduced on Instagram and can now be uploaded, but the Instagram videoclips are limited to between 3 and 15 seconds.
Why are companies turning to Instagram?
- There are more than 300 million Instagram users worldwide.
- Approximately 70 million photos are uploaded per day.
- The account is 'free' to set up, so there are few entry barriers.
- It is a medium that allows you to share content easily the 24 hours of the day.
- What kind of success have companies achieved using Instagram?
- Companies like Levis, L'oreal and hundreds of others have been able to use the tool to:
- To increase awareness of your products and services.
- With the aim of increasing brand recognition.
- To show your community and pro bono work to inspire and attract potential clients to participate with your product, service or brand.
- Execute successful promotions, contests and raffles.
Success in small business marketing with Instagram
Instagram seems to be particularly popular with business based on products due to their visual nature. Many companies that rely on products such as clothing, jewelry, makeup or even food-based businesses have achieved success with Instagram. This is because the application allows you to publish and share photos of people who use or use these products. For example, a food manufacturer can post pictures of someone cooking, sharing a meal or entertaining friends using their food products. This success is not exclusive of the big brands. There is many small businesses have been able to take advantage of the power of Instagram to attract your customers. For example, the Melbourne-based café The Kettle Black had more than 45,800 followers in March of 2016. They have achieved this through the use of attractive photographs of their food and images of cafeteria meals that attract Instagram users, as well as the use of hashtags for food lovers. Food bloggers and other Instagram users would be interested or searching.
Bloggers, social media stars and media personalities have accumulated loyal fans online with hundreds and sometimes thousands of people following their Instagram accounts. This group of 'influencers' It means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The commitment has already been formed and taking advantage of this for your product to upload to your Instagram account. Or it is also presented by a blogger or the popular headline of a Instagram account It will help you increase your audience more quickly. Thus, It is important to take the time to identify the key 'influencers' in your industry and how you can take advantage of this.
How can they be used to increase business exposure?
I suggest that if you are interested in joining Instagram, spend a little time doing your Hashtag research. Hashtags are labels that you can add to the title of a photo that you upload. To create a hashtag, you should use the # symbol on the front of the tag and then add a keyword or several keywords with no spaces after the hash symbol. For example, you can post a product image of a pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags, as they are also popular on Twitter. If not, you can see online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a topic or topic category that can be searched or popular on Instagram.
- There are no spaces in your hashtags.
- You can not use special characters in your hashtags Eg! @ $ &
Instagram includes a powerful search feature. When publications are configured as 'public', you can use hashtags to tag your photos and videos so that the content is easier to search and more accessible to the public. That means when someone does a search and is exploring that "search term". Thus, your content can be discovered, which leads more people to discover your business or brand.
Some hashtags are very popular, so it is important to identify those that are most relevant to your industry. The goal of the game is really to make people talk, enjoy, follow and share their content. Hashtags help spread the word if they are used effectively, so take some time to figure out how to use them to get the best out of your content. Or you can also buy Instagram followers to increase your social reach.