There are no quick rules on how to make sure that the Instagram posts improve its popularity. There is only one golden rule and all the best tips are collected in this article.
But I'll cut it short if you do not have time to review each one of them and I'll change the importance according to what I think is important for an Instagram post without going around the bush.
index of contents
Invest in a good image
Not all publications have to be prepared for postcards, all you need are a few good quality images that highlight the best of your products. Once there was a food distribution site that I followed on Twitter that made the best food but that had the worst illuminated images on Instagram. I thought it was a waste of potential and I asked them if they could modify their photos with filters before publishing it. They did it and their photos have been delicious ever since!
Give your Instagram account a face, someone with whom you can relate or publish an image behind the scenes. There's a good reason why people search for BTS videos on YouTube before / watching a movie or TV series. Human beings are curious in that way. Once they can relate to you, they are half stuck.
Be funny, be peculiar, be in-the-know-be, be cool or any of those
If you can not be funny, be peculiar. If you can not be weird, find out. If you can not keep up, be great. Choose one. This way, people remind you every time you appear on Instagram. They see you out of the corner of your eye and they know it's you and they're interested again. That is branding.
Get an influential
I was born in the day and age when you call someone influencer. Your parents probably thought they were drug addicts. But in the digital age, it means someone who has a large following in their social media accounts. If you can pay one of those Youtubers or Instagrammers to highlight your product or service, great. If you can not, find someone affordable with whom you can work, preferably within the same industry BUT not your competitor. If you're going to be local, do not be afraid to negotiate with them.
Use Instagram ads
As long as you keep your budget and have a short video that catches your attention, go for it. Anyway, you should not spend thousands on ads. Once you have divided the cost between Facebook, Twitter, Instagram and Google, you can enjoy a decent ROI. What you want to enjoy, at the end of the day, are eyeballs.
Run contests and encourage positive engagement
Messages that offer something witty or simple will surprise even the best of us. Some people will do everything possible to win a notebook, a couple of tickets to a theme park, a bottle of hand lotion, a holiday, plane tickets or a grand piano. If it's free, not many will complain. And in addition, compared to Facebook, Instagram has fewer rules to follow ... for now.
I can not say enough about how some people use hashtags incorrectly. You do not post a picture of your baby and you use a hashtag like #AngieandBobsBabyisSoCute. 1) Nobody else is using that hashtag, so it's a complete waste of time (and space); 2) Use a hashtag that people can search and that they are already using; 3) Find other similar publications to inspire and like for the exhibition. You can also create your own hashtag and promote it everywhere. I mean, EVERYWHERE so your friends, family and followers also use it. Now, that is the purpose of a hashtag.
Finally, another faster option that you can also consider is the buy followers on Instagram and optimize your profile to the maximum.
Good luck and have fun!