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Tips for making good photos on Instagram
Instagram has recently grown to be even bigger than Twitter. This clearly indicates the incredible opportunity the site represents for marketers, particularly those with something very physical to sell.
But even so, you will find that many companies are reluctant to invest a lot of time or money on the site. Why is that? Often, it all comes down to confusion about what kind of content they should be creating and what kind of content works well on the site.
Tips for taking amazing photos on Instagram
How to take great photos
Apart from everything else, the success in Instagram it often comes down to knowing how to take great photos. Instagram is an artistic application that tries to show the beauty of everyday life.
As a business, this means showing the beauty of your product or your niche.
To do so, you should start thinking about the composition of your photos and how a photograph can tell a story and how to make good photos for Instagram
How can a photo tell a story? An example would be to show a glass of empty wine with a lipstick mark around the edge and a fire that is out of focus in the background. Maybe the feet persist in a door. This tells the story of a romantic night that has just come to an end and people are free to imagine the details of that night.
Similarly, a photo of a gym kit discarded on the floor next to a protein shaker suggests a workout. Maybe there are also hearing aids here and maybe muddy trainers, which shows that it was a race in the rain. The title it can be something like â € ~No excusesâ € ™, from which we can infer that even on rainy days, we should still be working.
If you are selling coaches or a wine brand, these images are much more effective than simply showing the products themselves, as they put their product in context and â € œshow the lifestyleâ €.
Show the lifestyle
When you sell a product, you are always selling a "value proposition". In other words, you are selling the lifestyle or the improvement that your product promises. You do not sell yogurt without fat ... you sell abdominals!
Understanding this distinction is very important for marketing because it must be the value proposition that really thrills your audience, rather than the product itself.
In the same way, people like to see images that create some kind of emotional response.
Think about this and start framing your shots in more interesting ways than inferring instead of counting, and you will start to win followers on Instagram.