Instagram has transformed tremendously from becoming a simple photo sharing site to an effective online sales environment. Not many people are aware that participation in the platform is greater than in the main social networking sites. Instagram participation is 15 times more than Facebook, Twitter and Google+. For this reason, promote products on Instagram can come out very profitable.
Interestingly, the 13 percent of Internet users use Instagram, while more than half of the most important 100 brands have also established their presence on the site. Small business owners should also take advantage of this platform to promote their products.
These are some of the best ways to do it.
index of contents
Hashtags allow people to find you and your products on Instagram. Be sure to use the correct hashtags each time you post an update to reach more people who might be interested in the items you are selling.
In addition to using hashtags in the name and products of your company, it would be a good idea to include those that are frequently searched and used on the platform. You can also use free online tools like Iconosquare and Websta to find popular hashtags based on your preferred keywords.
It's okay to post regular photos on Instagram, but know that By using site filters, you can attract more attention to your images. A study published by TrackMaven showed that the photos with the Mayfair filter, without filter and with the Inkwell filter got more "likes" and comments on the site. This is a good way to promote products on Instagram.
If you are not familiar with the use of filters, you can experiment with different types first and then discover which one is popular with your target audience using an Instagram management tool.
Publish in the best times
When publishing on Instagram, you must do so at times when your target market is using the platform. You can use a tool to help you with this. IconoSquare presents an optimization report that looks for the best moments to post an update based on your previous interaction with your community.
Once you determine the best times, be sure to post your updates during that period to attract more visits, likes and comments. This is one of the best notes to promote products on Instagram.
Connect with other followers
While it has its own set of followers, it will not hurt if it also interacts with the followers of its competitors. By doing so, you have the opportunity to increase your own followers and leads.
Again, there is a tool that can help you do this. The JustUnfollow tool can search your competitors on Instagram through their names and provide you with your list of followers. You can follow them and interact with them, for example, commenting on their photos.
For this reason, business owners who are selling products will benefit greatly if they add Instagram to their list of online sales channels. In addition many are encouraged Buy Instagram Instagram to attract more traffic.