index of contents
- 1 Ways you can use Instagram to sell
- 2 Ideas for your business to sell on Instagram
- 2.1 Tell people what to do
- 2.2 3 Identify profit locations
- 2.3 4: Educate, Give Variety and Repeat
- 2.4 5 Analysis and Optimization
Ways you can use Instagram to sell
The optimization of your channel Instagram for direct sales will result in huge rewards.
This article will cover how to use Instagram with your business of direct sales marketing. The purpose of this article is to convert your Instagram account in an income opportunity.
By ignoring the fundamentals of Instagram marketing, you allow the competition to succeed.
El Instagram marketing increases the traffic of your website and the number of visits per month. Yes, Instagram is that powerful!
Next, I give you the best ideas for your business to sell on Instagram.
Ideas for your business to sell on Instagram
Tell people what to do
Nothing will grow your business faster than telling your audience what you want them to do. This is a call to action. It works, it's proven in time and it's true. In the fast-paced world of social networks, you should show your audience how you can help them. Then you immediately tell them where to go for that help. In fact, your audience will appreciate the "straight to the point" tactic.
From our first-hand experience, Instagram is a unique social media channel in this regard. A typical person on Instagram will see an image, verify the description and follow the call to action. Simple as that. To win Instagram sales you must call the action "Click on the link in the profile if you want more information".
From experience, when the call to action precedes the incredible offer, you get more potential customers.
It sounds amazing, right? Well guess what? Works.
There are many ways to attract your audience. It all starts with putting the right images and calls to action out there. This leads to the tip # 2.
Identify the preference of your audience
Images that appeal to customer preferences is the most important step to monetize business on Instagram.
Finding, targeting and staying relevant to your audience is the critical factor. And if you get the highest income from this platform.
Identifying the preferences of your audience is a huge issue. I've seen what happens when business owners post the wrong content to the desired audience. Let's say it's not pretty!
Fortunately, you are reading this with some understanding of the preferences of your audience. So this should be simple. Look back through your Instagram feed and take a look at the popular posts. What have you received comments, actions and I like? Your audience will have the same tastes and preferences as you. Start each Instagram post with the question "Would this image spark my interest?" "Would you buy this?" If your answer is yes, then you have found great content.
Consider going to your competitor's pages too. Take a look at your popular messages and images. As you find images with which your niche audience interacts, create similar images for your page.
Once you have established the preferences of your audience, it is time to move on to the # 3 tip.
3 Identify profit locations
Your monetization options on Instagram remain limited when you represent a direct sales company. Most direct selling companies do not allow their affiliates to take out advertising space. Read the fine print on your affiliate membership. There are many possibilities that paid advertising is not allowed.
So, what are you supposed to do?
Do you remember the tip # 1? The call to action? Your membership situation requires you to use a powerful call to action to obtain a for-profit location.
But wait. Do not post your affiliate link in this location, create an interesting promotional gift instead. Your goal is to take the audience to the content. You can publish this link free on Instagram and in any social network. This link will collect the email opportunities of people who want more information.
What is the content? Content is information that your niche audience wants. If you represent the makeup industry, then maybe a free gift on how to outline is a good option. If you represent the health and wellness industry, then low fat recipes may work.
The purpose of these earnings locations is to take your Instagram audience and convert them into potential customers. Make a call to action to "Click on the link in the profile" in the description. This is the location of your benefit. Next, you move from the location of benefits to a sales funnel. Keep reading for the tip # 4.
4: Educate, Give Variety and Repeat
After you have taken your audience to the profit location, you need to have an action plan. Take the cables that wanted your promotional gift and turn them into a sale of products.
We suggest an approach that uses three different characteristics.
Start with education.
A leader who wants your freebie is a "free gift seeker". Until you continue with education about your valuable products, they will never buy them.
Give them the information they need and start building trust.
Give variety to your leads.
A fundamental element of uniting leadership in a sale is having a multi-step tracking sequence in place. Create a marketing plan that incorporates email marketing, discounts and valuable "how to" graphics. Think of infographics that teach you a new technique with your products. Variety also means including invitations to webinars or other live events organized by you. This is the key to moving them for sale, what works for some people will not work for others. You must have enough variety to capture sales of many different personalities.
Humans need to hear the same message an average of 12 times before it starts to work. You may feel exhausted by repeating your information about your products over and over again. Understandable. But you must realize that your customers did not hear you the first time. You have not heard the second, third or fourth time!
Do not make the mistake of thinking that your "before and after" image on Instagram will give you a sale. The purpose of Instagram marketing takes the prospect to a sales environment. This is where you talk to them again and again. If your audience heard the sales launch the first time, it would have already had thousands of sales.
Since that is not the case, then you probably have not heard his tone. Take them out of the channel of the social networks with a call to action. Direct them to a 'profit location'. Start a variable marketing campaign and talk to them over and over again.
5 Analysis and Optimization
Finally, analysis and optimization must be an important part of your Instagram strategy. There are two different analysis techniques that you must understand. Quantitative (measurement) and Qualitative (not measurement).
This is where you can measure the commitment to each image / publication. Create (or use an analysis application) where you can calculate the interaction of each publication.
Your desired measurement will be the number of clicks on your link in the profile.
You want to measure how many of those clicks became a potential client (they gave him an email). The quantitative measurement shows you the income potential. When each of those prospects follows your marketing campaign (tip # 4) you have a good starting point.
Your objective is to make effective the Instagram campaigns. So the more data you can add to this analysis, the more effective it will be.
- Day / time of day published
- Type of content - link, photo, video, etc.
- Ratio of link clicks to lead captures.
Use this strategy to build an image of which efforts are profitable and which are a waste of time.
The qualitative analysis is looking at aspects of your marketing that are not numbers. Your qualitative analysis will cover the aesthetics of your business. Here are some questions to start.
- Am I providing enough information? Does my content support my efforts (giving people enough calls to action)?
- Does my free link work well for the Instagram platform?
- Given everything I know about marketing, do I see myself as a "spammer"?
- Am I offering true value to my target audience?
These qualitative measurements should be one of the most important considerations. Are you paying enough attention to the service you are offering or are you simply trying to make money? Believe us People know the difference between a sales person and someone who leads with value.
The only way to make sales is to be the leader in value first through qualitative analysis. The more value you give, the more success you will experience.
This process is long.
You can feel safe promoting aggressively your direct selling products in the social networks. Once again, trust us. Take the time to represent yourself as the leader in value and you will get greater long-term gains.
You have read 5 tips to monetize your direct sales business using Instagram.
- Tell people what to do
- Identify the preferences of your audience
- Identify the location of benefit
- Educate, variety and repetition.
- Analysis and optimization.
Follow these steps and you will be way above your industry competence. Direct sales are profitable on social networks. But first you must prove that you are beneficial to your audience.
Now you know what thousands of people will never understand! Put it into action today, you'll be grateful to have done it.