index of contents
- 1 Improve presence on Instagram
- 2 First technique: choose an aspect you want to focus on
- 3 Second technique: Improve the appearance of your account
- 4 Third technique: Share your Instagram content using other channels
- 5 Fourth technique: Interact with other "Instagrammers".
- 6 Fifth technique: Involve your followers
Improve presence on Instagram
Instagram is one of the most popular social networking sites these days, and rightly so: the network allows you to Share photos and videos with millions of people around the world. If you are a person or a company that wants to market a product or service, Instagram can be an excellent part of the marketing and arsenal of your brand management.
Note that win fans on Instagram It is not easy, especially if you are new to this social networking platform. Some Instagram users try to establish domain quickly through spam and content (sometimes inappropriate). In this chapter, you will discover some basic and natural techniques that you can use to create a solid presence and reputation on Instagram.
First technique: choose an aspect you want to focus on
It is easy to do a little of everything and expect your activities to attract enough people to justify your efforts. However, this approach can lead to wasting time, effort, and opportunities. Instead of offering everything, choose one aspect to focus on.
For example, you can use your Instagram account to highlight your skills in painting. Here, you must implement your plan as much as you can. Limit your content to photos and videos that show your art skills. Yes, cat videos and 9GAG memes are popular these days, but they can not help you promote your ability to create beautiful images on a canvas.
Some Instagram users They won legions of "fans" by sharing part of their daily activities. This approach allowed the latter to get to know the former better. However, if you are not a celebrity, your chances of attract Instagram followers using this approach are scarce.
Focusing on a certain type of content also has a bonus effect. It shows people clearly what to expect. For example, if you focus on your paintings, people who love that kind of art will be more than happy to follow you. Each time you post a new image, your followers will not wait for you to upload content such as "Please, write Amen."
Second technique: Improve the appearance of your account
After you have selected an aspect to focus on (for example, share photos of your paintings), you should make sure that your Instagram account looks great. A great profile picture and an excellent description can help you with this task. However, they are not enough. You must also ensure the good appearance of the photo feed on your Instagram account.
This tactic requires better than average photographic skills.
You do not have to worry about such skills if you work with a professional photographer. If you work alone, however, you should invest in improving your camera skills. The following tips will help you get started:
- Learn how to create photos that have a great composition. This type of image attracts followers.
- Use different types of light when taking pictures. After mastering this skill, capturing stunning images will be child's play.
- Read books or watch video tutorials that focus on photography skills. You can find a lot of free resources online, so you do not need to spend money on this.
- Consider your photos feed one as a marketing tool.
- It has the power to attract followers. However, it can scare people if you are not careful with their content.
- Boring images, personal images or silly screen shots can hurt your chances of establishing a solid presence on Instagram. If you include these materials in your photo feed, which contains
- images of your paintings, your feed will be confusing. Potential followers may decide not to follow him after all.
Important note: Having excellent photography skills (or working with an experienced photographer) can help you succeed in your Instagram marketing campaign. There are a lot of photos on this social networking site. If your photos are below average, then you will have a hard time attracting followers.
Third technique: Share your Instagram content using other channels
After choosing an aspect to focus on and create an excellent photo feed, you must share your Instagram account with the world. Obviously, the fastest and easiest way to do this is to take advantage of other social networking platforms (for example, Facebook, Twitter, Google+, etc.). If you use other social networking sites, you probably have hundreds (or even thousands) of friends and followers. Why search for new followers if you already have an existing "fan base"?
You can complete this task in two ways:
Log in to your Instagram account and access www.instagram.com/username. Replace the last part of the link with your username. Once you have entered the URL, you will find a link, which goes directly to your Instagram profile.
Share that link using your blog and accounts on other social networking sites.
Send an email to people in your contact list. Inform them that you have created an Instagram account and explain the types of photos and videos that you will post. Finally, ask them to follow their Instagram account. Important note: with this technique, you can quickly gain around fifty first followers. This number may increase (or decrease) depending on the size of your network.
Fourth technique: Interact with other "Instagrammers".
If you're lucky, you'll get hundreds of Instagram followers through your existing network. However, you can not be satisfied with this fan base (regardless of its size). After all, join a new site of social networks It's useless if you're just going to deal with your existing followers.
- You must interact with other Instagram users and search for the potential audience.
- There are techniques you should avoid, such as
- Use too many hashtags Request shoutouts.
- Exchange I like and followed
These techniques may have been useful in the past. Today, however, they are only ineffective. The results they offer do not justify the time and effort they require.
Now, the most efficient way to get a user's attention is to comment on a photo or a video that has been uploaded. Your comment should be considered and active. Limiting your comments to "great" or "beautiful" is totally useless. It would be great to express your thoughts about the user's content. Reflective comments capture the user's attention. In most cases, this technique will force people to review their Instagram account, view their photos, or even follow it.
Important Note: asking a stranger to follow his Instagram account is a big mistake. This tactic can annoy people, especially if they are going to use it indiscriminately. To achieve success, you must leave thoughtful and positive comments on the photos of other Instagram users. If you created your photo feed correctly, you can convert these strangers into followers.
Interacting with other users can be a daunting challenge, especially if you are new to the network. Here are some tips that can guide you through this task:
Do not perform this task using a tablet or smartphone. Leaving comments is simpler and faster when you do it using a computer.
Access www.iconosquare.com (a tool for Instagram users) using your desktop or laptop, enter your credentials Instagram login, find a hashtag that is related to the chosen material and leave a comment about the images that will appear.
Focus on the photos that were uploaded in the last 48 hours and that contain five comments or less.
If you comment on an old photo, there is little chance that you will get the desired response from the Instagram user. This statement is also valid for photos that have many comments. The user will probably ignore your comment since he has already received many from other people.
Important note: the methods described here may involve additional work. However, they are more efficient than the high quality techniques / scams available today. If you follow the methods described above, you can attract people who will enjoy your content and with whom you can interact in the future.
Fifth technique: Involve your followers
Gaining a lot of followers is not enough. You must also keep your followers engaged if you want to turn them into loyal followers and generate customers. Keep in mind that your fan base will be reduced if you give your members for granted. Keeping your fans involved is honest and simple. You should only provide them with high quality content regularly.
Your chances of improve presence on Instagram they will increase if it is consistent with their "sharing" habits. Uploading high quality images on a daily basis will be impressive. However, quality is more important than quantity. Flooding your photo feed with materials below the general level (or even in between) can ruin your reputation.
Do not publish images excessively. It can annoy your followers by doing so. The best thing will be to spread your messages through different periods of time. Limit yourself to one image every six hours. Finally, respond to your followers when they comment on your photos or start discussions. Followers love quick and authentic responses.