Instagram is a mobile application that allows users to take and / or upload photos instantly and edit them quickly with a unique set of filters and a trademark tilt change function (3D effect) that differentiates them from the rest. Its popularity has risen faster than any other mobile application and is probably why the person in line with you at Starbuck's is taking a photo of the baker for no apparent reason. Instagram is addictive and has a whole nation of iPhone and Android users hooked. And where the public goes, your business must follow it. It is for this reason that Instagram for business is so important.
If you are the owner of your company and / or the person responsible for the brand and social networks, you should be aware of the 6 reasons why Instagram is perfect for your business.
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6 reasons to work Instagram for business
1 Instagram is instant
Do not wait until you return to your home or office to take full advantage of Instagram for branding. With your iPhone or Android, take the photo, edit it, upload it, add a comment (remember the keywords #hashtag) and share the profile of your brand in seconds.
2 No duplicate accounts are needed
Unlike Facebook and Google+, where you must set up a long personal profile before you can set up a brand page, you are allowed to enter as a brand on Instagram without any consequences. It's a pretty easy setup process.
3 Everyone has an internal photographer
Many business owners are lost when it comes to using social media to increase their customer base for the most part because they have no way with words or do not know how to hone their creative juices for content marketing. But we all like to take photos and be honest, almost everyone feels that we have a gift behind the camera. The ease and infallible edition of Instagram will turn it into a social network for companies. In the end, Instagram for business is an exceptional way to promote products and services.
4 Makes your brand look interesting
This is the best thing to use Instagram to show your product / service. Instagram filters make office supply providers, garbage disposal services and even Internet marketers look great. Use Instagram to showcase your product / service and even your corporate culture by capturing sincere office moments. Instagram albums give brands personality in a way that no other exchange network has been able to achieve so far.
5 Create a location page for your business
Google Places and the new local Google+ pages for businesses have demonstrated the importance of having a physical location associated with the online presence of your brand. Instagram's integration with Foursquare's location database allows you to geographically tag the location of the photo (ie, your place of business), allowing you to add it to the Instagram location page. If users browse the photos according to the location and see a product of their own that attracts them within their area, you may have a new client. If a location does not appear in the list, you can add your business to the Instagram / Foursquare database. It is a very good way to publicize your project with Instagram for business.
6 It's easier to get followers
Because you can not post links on Instagram, the public will not feel that you are being bombarded with SPAM by following your brand account. If you frequently post interesting images that offer your product service on Instagram, customers are more likely to follow you there than on any other social network. It will be easier for you to build a brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it also helps social media grow for you. However, the same rules of marketing in social networks apply: interact with (comment and "like") and follow your customers FIRST. On Instagram, they really continue back.
While it does not provide the networking opportunities that many Internet marketing professionals are obsessed with, Instagram is the easiest and most fun to use social exchange network that exists, and it can be a tremendous tool to develop your brand image. company and in gaining brand recognition with its online customer base. That is, Instagram for business is essential that it be worked.