Is your brand on Instagram? What are you doing to strengthen your brand there? Are you still thinking how you can improve your presence there? Today we'll see everything you need to know about Instagram for companies.
The first is the first. Instagram stories like "Snapchat" are the latest news in the world of social networks. We'll talk about that first.
Instagram Stories refer to a series of videos and images that can be uploaded to a different source than your usual page. These stories disappear after 24 hours. Meanwhile, the story continues to show itself chronologically once you add content. There is space to edit your content with fun emojis, finger painting and text. The videos and images of this feed can not be of your liking or comment, but you can send a message of the stories in the presentation to your user. You can even share parts of the stories in your regular feed.
Now, the question is how to use Instagram for companies Can you use this function to improve brand awareness? We will explore how.
Instagram Stories are a great way to secure engagement online. Any clever advertiser would understand it. First, it can be a great way with the help of which you can give your users a glimpse of what is happening behind the scenes. Talk about knitting stories and there is nothing better than telling them who you are, beyond their products or services. Watch them to glimpse the next changes on your website or present them to your team through videos. These are some excellent ways in which you can generate enthusiasm and attract users.
Instagram Stories lend a certain degree of exclusivity to your content. Take advantage of this exclusivity to gain more followers on this platform. Also, you can also buy Instagram followers to further strengthen your brand.
Instagram Algorithm: What you need to know
The recent algorithm change introduced by the platform has attracted the attention of B2C companies. Previously, your posts appeared chronologically in the feed. However, as a result of the change, only the publications that can attract the highest degree of attention or participation in the form of I like, comments and actions, appear at the top. From now on, Instagram will try to measure the interest rate that a publication can generate. Talk about Artificial Intelligence!
Companies, as such, are forced to review their social media strategies because they want their most recent publications to appear first. If they do not, there is no point of sharing them in the first place. It is necessary to respond to this change with marked immediacy. Ask your fans to turn on their notification, use the relevant hashtags to attract discussions on recent issues and reinforce the focus on creating sharable and clickable content. Be sure to choose the right marketing tools to measure the success of your shared content, clicks, audience growth and clicks. Do not hesitate to measure everything you need from your Instagram for companies.