Marketing music through snapshots? Sell music online taking pictures? Meet new fans with a click of the digital camera? It is possible and it is really happening RIGHT NOW. We tell you how to promote music on Instagram.
With the iPhone Instagram application (it's working on an Android version as we speak), artists and bands can maximize their exposure by allowing strangers to see their personal photos and, ultimately, make them buy their music. How?
Currently, Instagram web has from 14 to 15 millions of users and is one of the simplest applications that could publish images directly on their favorite social networks: Twitter, Facebook, Tumblr, Flickr, Posterous and Foursquare. Hit Connect and the online music promotion begins.
Who are the perennial Instagram users who are able to sell music / albums online and win fans? Indie bands like: The National, Shiny Toy Guns; the businessman of dance Moby; Rockers Deftones, and the darling of the Zooey Deschanel media. They publish a lot of photos and the fans are always hooked.
Here are some tips on how to do music promotion and sell music online on Instagram:
Tips for promoting music on Instagram
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1 Choose a great name
The name of your artist / band is of the utmost importance. Do not go crazy, cryptic or extravagant, keep it simple. You want your fans to find you and in the end, follow you. Finding you should not be a treasure hunt.
2 Make interesting photos
You can come up with a series of photos; Choose a theme and have it appear in your photos, as if it were a story. Have you seen the movie 'Amelie' with the traveling gnome? Choose a toy or any item and copy it. You can also take an artistic photo and put a reflective legend.
3 Make simple photos
Do not catch yourself; You would not want to be pretentious. Even a normal photo of you eating or walking the dog could incite "aww shucks" reactions. You emit a vibe that 'you are one of us!'
In what world do you live if you do not know how to use hashtags? Words after each end of a publication can help you maintain your presence online. A #bandname hashtag could allow your fans to click on that word and find a variety of unlimited photos, satisfying their appetite to see you. So in each post, do not forget the hashtags.
The band OK Go is a successful viral video story. They have done it several times on YouTube with millions of visits. Now do it in Instagram. Your photos should reflect the personality of your band and should also have an interesting concept. It's time to start creativity and be noticed for it!
For first class music distribution to help you sell music online and also help you gain an advantage in promoting music, you have to increase the social mass of the account in social networks. For this, options such as to buy Instagram followers and amplify the musical diffusion.