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The rise of Instagram
From 2010, Instagram has proven to be the fastest growing social media platform! It has a user base of around 300 million and is expected to increase. So why is this seemingly simple application growing so fast? What is the reason for this rise of Instagram? Well, it all comes down to creativity. Instagram has found new ways to share content on its platform and make users have a more fluid experience. For example, Instagram stories were launched to compete with snapchats, allowing users to provide images or videos that disappear.
It sounds simple right? Well that's because it is. Instagram now has more influence over all its users who may have been using Snapchat in conjunction with their own application, reducing the need to use both and transmitting these users to their own services.
This aggressive tactic has paid off, as Instagram has overtaken Snapchat in the users. Instagram stories also encourage a greater exchange of content and give an element of chat to your application, allowing you to compete with all other direct messaging platforms. Innovation like this is the reason for Instagram's sudden growth.
What is all this fuss about?
Instagram is the perfect application to share content through visual images. Your audience is young, educated and very interested in shopping. This makes the content creative, exciting and fast. It has a different feel to platforms like Facebook and Twitter, with a focus on visual elements instead of words. However, studies have shown that, like Facebook, it is used daily, which makes it a loyal and highly active user base.
This ability to capture a younger and more creative audience is sounding the alarms of the main companies that seek to advertise on social networks. With a high use, there will surely be a greater interest in advertising the application. However, the competition will be mature and companies will have to find creative ways to overcome their rivals in the visual world of social networks.
How can it be used for marketing?
Of course, if you want to use this to market your company or a product, then you should consider how. The rise of Instagram is because it is a visual platform and, therefore, products in general are easier to market than services. But the services are not impossible to promote in the application, since they will find interesting ways to give life to your service and will attract the attention of the Instagram user.
The hashtags They are often used on Instagram and entering trends or even starting with theirs is a sure way to attract an audience, similar to Twitter. However, one must be careful to match the hashtag with the visual content it provides, so it is not as simple as other applications that use this technique.
Instagram is predominantly a mobile application, so The content should be easy to read and update continuously for a mobile.. Only new and fresh content will attract attention.
Finally, the Instagram stories They are an excellent way to interact personally with your audience, which lasts only 24 hours. Stories should be used to keep potential customers updated daily in their business and reveal the content behind the scenes so that the user feels part of the company.
Instagram can be used to market almost anything, with a creative mind and a committed team, you can create a lot of noise around your brand!
With a young and educated audience that uses the application on their phones daily, you can only predict the rise of Instagram will be sustained and the loyalty of its users. There will be a growing opportunity to use this application for commercial purposes and the advice is to enter while it is fashionable! It will only get bigger, so it will enter the market before it gets even bigger. Also, today you can buy Instagram followers to give a boost to your profile and then use all these tips.