index of contents
- 1 Tips to start on Instagram
- 2 Introduction with the Instagram application download
- 3 How to use the application
- 4 Creating a username and writing your biography
- 5 Selection and configuration of a profile picture
- 6 How to enable and disable notifications
- 7 How to follow users and have them follow you
- 8 Make a publication
Tips to start on Instagram
The first step to unlocking the potential of Instagram is to really start. In this chapter, you will learn the basics of publication on Instagram and the integration of the photos with other social platforms.
Introduction with the Instagram application download
Downloading the application is easy, and it's free. You can get it on your phone by going to the Apple iTunes Store or sign in on Google Play. You can search for "Instagram" in the app store, and you'll see an application with the well-known Instagram logo. By clicking on the "Install" button, we can easily download the application to our device.
How to use the application
Once you have downloaded the application, you must create a professional profile for your business with patience. It's easy and it should not be intimidating. If you follow the steps and keep your general outline clear you will be able to build a good professional looking profile quickly.
Creating a username and writing your biography
Instagram is an application of social networks simple, and does not require complicated biographical information. The Username for your company profile must be the same as the one you have used in your other social media platforms, such as Facebook y Twitter.
The URL of your company's website should be an integral part of the things that can be seen publicly in your profile. It also has long description characters available to 150 that a business user must use to the fullest extent.
It may seem limited, but it is the perfect place to advertise your business using simple phrases, and what your company is about, that is both eye-catching and informative at the same time. You can use smart hashtags in this section to set up your profile.
Selection and configuration of a profile picture
It is the most recognizable and instantly identifiable part of any business profile on Instagram. It can be your logo, your graphic brand or anything that makes it universally recognizable in all your social platforms.
The application has a default clipping feature that cuts the photo in a circle, so you should choose a print that does not look bad in a circular frame. The minimum size is 110 pixels, but it is too small to see on the web. So be sure to choose a larger image with high resolution.
How to enable and disable notifications
It is the most important part of the profile configuration. Must allow the "Push notifications", As they will inform you about all the likes, comments, and all new followers.
If you label it in a photo, if it is mentioned by a user who labeled your brand, you will want to know it as soon as it happens. You can then show your appreciation to the user for including their brand in the conversation on social networks and continue sharing their photos, which generates an ecosystem of social network traffic that benefits your brand in general.
How to follow users and have them follow you
The key to building a strong list of followers is to find the influencers in the industry of which your brand is part. Follow your clients and users that are attractive. Participate in online conversation centered on relevant hashtags post comments in photos and follow the people who participate in these discussions.
It is a very effective way to increase your base social on Instagram.
Adding your Instagram user to all your other web domains and profiles is excellent for cross-promotion.
Make a publication
Once you have finished configuring the application, it is time to start generating content on your user. High quality photographs are useful and can help improve your brand profile.
It is mainly a platform based on mobile phones. So be very careful when choosing photos that maintain their qualities and sharpness in the mobile application. Share images with other social networking platforms is easy and can be done with a single click. Facebook, Tumblr, Twitter, and Flickr are integrated into your application.
If you are promoting a restaurant or a chain of stores whose physical location is an essential part of the marketing strategy, be sure to use a Location Tag in your photographs. Encourage users who come to your restaurant to share photos of the place on Instagram. That way, all the photos that were taken in your store will have the same label.
You must involve your brand by responding to the comments of followers. Follow the users that follow you. Keep track of the hashtags relevant you can use to create a conversation; and look for the most committed users around you. It is more likely to boost your brand by talking about it.