Vertical format Instagram

It is evident that the social network destined for photography is Instagram. In fact, this application was born for this purpose and nowadays it scores as the best platform to upload images. For this reason, millions of users from all over the world make use of this medium, sharing its contents. In this sense and because this social network is very visual, it is important to know in what way to do more attractive our publication. Basically, handle the vertical format Instagram, dimensions, photo retouching and filters They will help you improve your photos.

In the same way, master the other formats, be it for your images of landscapes or your stories, it will be very useful. Also, if you Instagram is commercial, there is no doubt that this knowledge will be very helpful for promote it

Vertical format Instagram

This format refers mainly to the "Portrait photos", which were included in 2015 to Instagram and they are currently the second most used in post-traditional publications. In fact, many companies and artists they make good use of this option to attract attention and have a lot of participation from their followers. That is why you should know the best way to use this format.


You can upload almost any quotient, officially between 1: 1.91 and 5.4 but aspect relationships estándar es 3: 2, 4: 3 and 16: 9. Even so, feel Free to adhere to uniformity or choose a different aspect ratio to stand out.


For vertical photos, the dimensions Most recommended are 1080 × 1350 pixels, both for photos and ads. On the other hand, you should know that the size with which the image rises will not be the same as the size of display. And we can see it this way, a photo uploaded from an 4.7 screen, seen in one of 5.5 would be very small. Therefore, Instagram changes the size of the image to its entandares.

Landscape and square photos

In the same way that the vertical format Instagram is widely used, these two are. But, it is evident that they are different.


This form is ideal for emphasizing landscapes and for images that they trust en blank space or bokeh . In the same way as in the vertical, any aspect ratio of 1.91: 1 and 4: 5 is accepted, but the aspects estándar they are 2: 3, 3: 4 and 16: 9. While the dimensions recommended are 1080 × 566 pixels, but also supports another lower measure such as 600 × 400.


Despite the fact that the vertical format Instagram is a success, the square or banner is still incredibly popular. That is why, they are an excellent option for images that focus on a single theme. For these cases the aspect ratio is 1: 1 and its dimensions 1080 × 1080 pixels. Although, you can also upload photos in 640 × 640 pixels and of a maximum allowed size of 2048 × 2048 pixels.

Recommendations for profile picture

The profile picture is your presentation and distinctive face of your brand, for which you will be recognized your followers. In the case of being a personal account, it is advisable to use the same photograph that you have in the rest of the social networks, in this way it will be easier to identify yourself. Also, an optimal size for your photo is 110 × 110 pixels and the maximum resolution is 180 × 180 pixels.

It is also recommended, upload the photo with the maximum possible resolution, since Instagram compresses the size of the images a lot. In case the profile picture is of your deals, Make sure that the details are well appreciated, such as; logo, name, illustration. In this way, it will be safer to gain followers. We also tell you how to make money with Instagram.

Recommendations for your Instagram stories

The stories were successful from their integration to Instagram, despite being a Snapchat clone. Rather, they continue to talk about their improvements. However, the problem is that there is no standard size for them, the dimensions of the screen depend on the device in which they are displayed. Even so, the patched aspect ratio is 9: 16 with a Resolution of 1080 × 1920 pixels. Also, for Instagram stories, you should also upload the content with the highest possible resolution, so when compressing, your publication will be very well appreciated.

The size of the format does matter

If you think that any measure would suit your image, you're wrong, knowing how to apply the vertical format Instagram, as well as the other formats, is important. Since the size of photos on Instagram and on any social network is a important factor to get:

  1. Call the attention of the people who follow you.
  2. Achieve create the brand line and generate community.
  3. Design impressive and attractive ads to get more "I like it" and comments, which positions you before other accounts.

Therefore, good quality images, without pixelation and well cut can help you to win more followers, admirers or make people who are already following you stay in your account.

We tell you more about the video format.

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