Your customers want information and instant gratification, and Instagram stories provide it. Instagram stories allow you to post a photo or video on Instagram that can only be viewed during 24 hours, after which it will disappear completely.
The concept behind Instagram stories is that they can be easily shared and since they can only be accessed during 24 hours, it is recommended that people see them quickly.
For businesses, stories have great possibilities and can be used to boost your business if used correctly.
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Present a normal day in the life of your business
An intelligent way to make use of Instagram stories is simply Publish videos of the day-to-day daily procedures of your business. You can add useful titles to describe what is happening to the viewers. This works best for companies with interesting products that can be presented in photos or videos. For example, a restaurant can publish an Instagram story of them creating a popular dish, which will attract customers.
Share discounts or special offers
You can use Instagram stories to offer discounts or special offers to customers. Simply post the discount through a flashy image or create a quick promotional video and upload it. Make sure your audience knows that the offer is only valid for 24 hours. This will motivate people to share their Instagram story with as many people as they can.
Show that your product is being used
Upload photos or videos of your product actually in use. Many companies already use this strategy. If you upload a great video, you can really make people want to buy your product.
Celebrate a business achievement
If your company wins a prize or achieves an important milestone, you can share it with a story. Even a simple video of a staff member speaking with the camera can really help to sell that your company has achieved something. This is an excellent way to give your business a bit of personality and arouse the interest of customers in your business. You can also celebrate reaching certain followers on Instagram, and for that you can buy Instagram followers with the aim of achieving it.
How to create Instagram stories
Click on the plus sign in the upper left corner of your Instagram feed. Then touch the circular button that appears at the bottom of the screen to take a photo from your smartphone, or keep it pressed to record the video.
To add a filter, simply slide your finger to the left or to the right and select from the different options provided. Touch the check mark at the bottom of the screen to add your story. You can choose who can see your story by clicking on the three points in the lower right corner and selecting "History settings".