Kwilizwe lentengiso kunye nentengiso zininzi iindlela zokuphucula ukufikelela kweenkampani, kwaye ngenxa yesi sizathu sifuna ukukuxelela zithini Iintengiso zikaFacebook; Isicwangciso esisetyenziswa ziinkampani ukukhulisa ukufikelela kwazo. Ungaphoswa naziphi na iinkcukacha malunga nokuba ziyintoni kwaye zisebenza njani.

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Zithini iintengiso kuFacebook?

Kwilizwe ledijithali kukho iindlela ezahlukeneyo zokukhulisa ukufikelela kwenkampani, kwaye enye yezona zilungileyo kuzo kukusetyenziswa kwentengiso kwinethiwekhi yoluntu; Imithombo yeendaba efanelekileyo ngokufanelekileyo kunye nezigidi, amakhulu, kunye neebhiliyoni zabasebenzisi.

Kungenxa yoko le nto iinkampani ezininzi zisebenzisa iinethiwekhi zentlalo, ke sifuna ukuthetha nawe apha malunga zithini Iintengiso zikaFacebook.

Eyona nto ibalulekileyo, ziNtengiso zikaFacebook sisicwangciso sonxibelelwano, ngentengiso, sonyusa ukufikelela kupapasho kwinethiwekhi yoluntu, ukuhlawula ixabiso kunqakrazo ngalunye olwenziwe ngumsebenzisi.

Ngamanye amagama, sisixhobo sokubhengeza kunye nentengiso kwinethiwekhi yoluntu ekuvumela ukuba wandise ukufikelela kwakho kwithagethi, ukufumana abathengi abatsha, ukwenza ukukhuthazwa okuchanekileyo kwiphepha le-Facebook.

Eyona nto inokwenzeka, ukuba usebenzisa uFacebook, sele uhlangane nentengiso, njengoko zibonakala kumabali nakwiindaba; ngamanye amaxesha ziye ziphume njengeziphakamiso zesithembiso kwi-Messenger.

Lo zithini Iintengiso zikaFacebook Ibanzi kwaye isetyenzisiwe, kwaye ayimangalisi, kuba ivumela amathuba amahle kwiinkampani ezincinci neziphakathi ukuba zizikhuthaze kwinethiwekhi yoluntu, zikhuthaze iimveliso zazo okanye iinkonzo.

Kungenxa yokuba i-Facebook ihambisa iimveliso okanye iinkonzo kula maphepha, nokuba ziivenkile ezibonakalayo, iinkampani ezincinci okanye eziphakathi, abantu abafuna ukubonelela ngeenkonzo, njl.njl., Kubaphulaphuli ekujoliswe kubo, ngelixa intlawulo yentengiso ilungile phezulu.

Iintengiso zikaFacebook: Zezantoni?

Ukwenza imikhankaso yentengiso kwimidiya yedijithali kubalulekile ukwandisa ukufikelela kwinkampani, nokuba incinci, iphakathi okanye inkulu. Ukulungiselela le njongo, kunokusetyenziswa amajelo edijithali kunye namaqonga, anje ngokuba zithini Iintengiso zikaFacebook kwaye yenzelwe ntoni.

Iintengiso zikaFacebook zisebenza, ngokuyintloko, ukukhuthaza iimveliso kunye neenkonzo ezinikezelwa ngabantu, iivenkile ezibonakalayo, iinkampani ezincinci okanye eziphakathi, okanye naliphi na iziko elinqwenela ukubhengeza kwinethiwekhi yoluntu, kwiphepha lalo likaFacebook.

Phakathi kwazo zonke izibonelelo ezibonelelwa ziNtengiso zikaFacebook, eyona iphambili kukuba inyusa ngokubonakalayo ukufikelela kupapasho kwinethiwekhi yoluntu.

Ngoku, oku kufikelela ku-Facebook kubaluleke kakhulu, kuba yinethiwekhi yoluntu enabasebenzisi abangaphezulu kwe-2 yezigidigidi (2.000.000.000) ngo-2020.

Nangona kunjalo, upapasho aluyi kufikelela kulo lonke inani labantu, kodwa abathengisi kufuneka bachaze ekujolise kubo abafuna ukuhambisa amaphulo abo, ukuze i-Facebook ikwazi ukulinganisa ukufikelela okuqikelelweyo. Ngale ndlela, intengiso inokufikelela kumakhulu amawaka abantu, ngexabiso eliphantsi lohlahlo-lwabiwo mali, oluluncedo koosomashishini.

Nangona kunjalo, nokuba iphulo linokuba kude kangakanani, imali etyalomaliweyo ichithwe ixesha elide njengoko bekujoliswe kuko okukhethiweyo kungekho mdla ekufumaneni imveliso / inkonzo. Yiyo loo nto abaphulaphuli ekujoliswe kubo kufuneka bachazwe kakuhle ukuze bafumane ezona ziphumo zibalaseleyo.

Isebenza njani intengiso kuFacebook?

Namhlanje i-Facebook lelinye lawona maqonga edijithali ukubhengeza, ikakhulu ngenxa yokufikeleleka kwayo, kunye nembuyekezo kutyalo-mali (i-ROI) enokufunyanwa kwiphulo lokunxibelelana nabantu.

Ngapha koko, kukho amanani-manani kule nkqubo ayibeka kakuhle. Ngokukodwa, kukho ubalo oluvela eMarketer, elithetha ukuba i-96% yabo bonke abathengisi kwimidiya yoluntu abathathe inxaxheba kuphando bathatha i-Facebook njengeyona ndawo yentengiso yeendaba zentlalo.

Ukuba uyifumene le posi inomdla, siyakumema ukuba ufunde inqaku lethu: Ungayihlaziya njani i-Facebook?.

Kodwa ngoku ndiyazi ukuba yintoni zithini Iintengiso zikaFacebook masazi indlela esebenza ngayo, kuba sisicwangciso esibonelela ngezibonelelo ezininzi kwabo bahlawula iindleko zeentengiso. Ubungangamsha beNtengiso kuFacebook kukuba ukusebenza kwayo kuyafana noko kuGoogle Adwords.

Into yokuqala oyenzayo ukusebenzisa iiNtengiso zikaFacebook kukwenza imikhankaso kunye namaqela entengiso, ushiye ukwenziwa kweentengiso njengokugqibela. Iintengiso kuFacebook zinokwenziwa ngombhalo, ungasebenzisa imifanekiso okanye iividiyo; eli candelo likhululekile ukuba likhethe.

Ngokunjalo, kungakho ukhuphiswano, ke abathengisi, ngokweeparameter ekujoliswe kuzo, kufuneka benze izibonelelo ezihluka ngokuxhomekeka kukhuphiswano lwaloo niche; Kodwa kuqala, isibhengezo esiza kwenziwa kufuneka senziwe, esiya kuthi emva koko singene kwifandesi ngokhuphiswano.

Abathengisi bahlawula iindleko ze-Facebook kunqakrazo ngalunye kwintengiso, kwaye ukuphucula iziphumo zabo kuyacetyiswa ukwandisa umkhankaso wentengiso yonke imihla; iya kuphucula ukusebenza kunye nezibonelelo zayo.

Izibonelelo zeNtengiso kaFacebook

Kwangoko besikhankanyile ukuba olona ncedo luphambili ekusebenziseni u-Facebook njengesixhobo sentengiso kukufikelela kukunikezela kupapasho oluhlawulwe ngabathengisi. Nangona kunjalo, ayisiyiyo kuphela into enikezelwa ngamajelo edijithali, kwaye nazi ezinye izibonelelo:

  • Iintengiso zentengiso phakathi kwabahlobo babalandeli bephepha lomthengisi: ngale ndlela, i-Facebook iqinisekisa ukuba abalandeli banokusebenza njengengcebiso.
  • I-Facebook ibonelela ngeengxelo ezineenkcukacha kwintsebenzo yentengiso, ivumela umthengisi ukuba anyuse imikhankaso yabo kwaye andise inzuzo.
  • I-Facebook inikezela abathengisi ithuba lokunxibelelana nabasebenzisi, kwaye ke ngenxa yoko bakwazi ukubazi ngcono. Umthengisi uya kuba nakho ukusebenzisa olo lwazi ukubonelela ngemikhankaso ekhethekileyo.
  • Inzuzo ephezulu, amaphulo wentengiso ohlahlo-lwabiwo mali: iindleko zemikhankaso yentengiso kuFacebook zihlawuliswa ngonqakrazo olufunyenwe yintengiso, ekuthi, ukuba ekujoliswe kuko kuchazwe kakuhle kubaphulaphuli abaziwayo ukuba banomdla, kunokuba njalo inzuzo.

Ukuba unomdla wokwazi ezinye iinkcukacha malunga nokusebenza kwe zithini Iintengiso zikaFacebook, le vidiyo ilandelayo icacisa kakuhle iinkcukacha esithethe ngazo kwinqaku, nangaphezulu: