- Ukwethulwa kwe-CAURO, i-ejensi entsha ye-Prensa Ibérica igxile egunyeni lomkhiqizo endaweni yedijithali kanye ne-AI.
- Imodeli ehlanganisa ubuhlakani, ubuchwepheshe obuqondene nabanikazi, kanye nolwazi oluningi lwendawo ukuqinisa ukuba khona kwezinkampani.
- Ukugxila kakhulu kumasu e-Brand + SEO + GEO ukuze kubonakale ezinjinini zokusesha kanye nezinhlelo zobuhlakani bokwenziwa.
- Kuqondiswe nguJesús Mera, uchwepheshe onolwazi olungaphezu kweminyaka engama-22 ekukhangiseni kwedijithali kanye nobuholi bamazwe ngamazwe.
Ijubane elimangalisayo lokushintsha kwesimo sedijithali lenze ukuzivumelanisa nobuchwepheshe kwaba yinto edingekayo nsuku zonke emabhizinisini. Phakathi kwezinqubo ezisheshayo zokwenza idijithali, amathuluzi amasha, kanye nemakethe encintisanayo, izinhlangano eziningi zifuna izindlela zokuzivumelanisa nezimo. abalingani abakwazi ukubaqondisa ekukhuleni kwabo kanye nokuhlela i-panorama, ngezinye izikhathi, ebonakala ihamba ngokushesha kakhulu.
Kulesi simo, iPrensa Ibérica inqume ukuthatha isinyathelo esengeziwe esu layo futhi iyaqala I-CAURO, i-ejensi entsha eyenzelwe ukusekela imikhiqizo Kulesi simo kubusa ubuhlakani bokwenziwa, idatha, kanye nesidingo sokuzihlukanisa ngezindaba ezifanele nezilandiswa kahle.
I-CAURO: Ukubheja okusha kuka-Prensa Ibérica kwemvelo yedijithali
UCAURO wazalwa njengomuntu i-ejensi ehlanganisiwe ngaphakathi kwesiphakamiso sezentengiselwano se-Prensa Ibérica, elinye lamaqembu amakhulu ezindaba eSpain, elinamaphephandaba angu-31 kanye nezindawo zezindaba zasendaweni ezicishe zibe yi-100 ezisakazeke kulo lonke izwe. Lokhu kuhlanganiswa kuyivumela ukuthi isebenzise ukufinyelela okubanzi kwezindawo kanye nokuqonda okujulile kwamaqiniso endawo.
Le nkampani entsha ivele ngesikhathi lapho Amamodeli obudlelwano phakathi kwabasebenzisi nemikhiqizo ku-inthanethi ayashintsha ngesivinini esikhulu. Ukuphazamiseka kwe izinhlelo zobunhloli bokufakelwa Ikhono lokunikeza izimpendulo ezenziwe ngezifiso, izincomo, kanye nokuqukethwe kushintsha indlela abantu abathola ngayo imikhiqizo, izinsizakalo, kanye nezinkampani.
Njengoba ibhekene nalesi simo, isiphakamiso se-CAURO sethulwa njengempendulo ehlakaniphile: ukusiza izinkampani ukuthi zizibeke endaweni eqinile kukho konke izindawo zokuthinta zedijithalikufaka phakathi izindawo ezibuswa yi-AI, ukuvimbela ukuba khona kwazo ekuncishisweni yinqwaba yolwazi.
Kunokuba igcine isici sobuchwepheshe kuphela, le nhlangano igxila esigabeni sokuxhumana kwabantu: ubuhlakani, ukuzwela kwendawo, umthelela emphakathini, kanye nezindaba ezithinta imizwa ezibavumela ukuthi baxhumane ngempela nezithameli futhi yakha ubudlelwano besikhathi eside.
I-ejensi ehlanganisa ubuchwepheshe, ubuciko kanye nombono wendawo
Imodeli yokusebenza ye-CAURO isekelwe ku- ithimba lemikhakha eminingi kusuka kochwepheshe besu ledijithali, ukudala okuqukethwe kanye nobucikoLokhu kunezela olwazini oluqoqwe eminyakeni edlule ngamagumbi ezindaba kanye namaqembu okuthengisa ePrensa Ibérica. Lokhu kuhlanganiswa kuhlose ukunikeza umbono ophelele wezidingo zemikhiqizo.
Enye yezinsika zalo msebenzi i-hyperlocalism. Le nhlangano icabanga ukuthi ISpain iyizwe elihlukahlukene ngokwezenhlalo, ezomnotho kanye namasiko.Futhi akuzona zonke izifunda ezisabela emilayezweni efanayo ngendlela efanayo. Ngakho-ke, ivumelanisa iziphakamiso zayo nezici zendawo ngayinye ukuze ikhulise umthelela kanye nokufaneleka kwemikhankaso.
Ngaphezu kwalokho, i-CAURO izibophezele ekuthuthukiseni ubuchwepheshe obuzimele obuqondiswe ekukhuleni kwezimboni zasendaweni futhi kuncishiswe igebe lendawo. Lawa mathuluzi avumela amasu ukuthi ahlelwe ngokweqiniso lendawo ngayinye, esebenzisa idatha kanye nokuhlangenwe nakho kwamaqembu asemhlabeni.
Ubuciko bucatshangwa njengokungaphezu nje kwesici sobuhle: kuqondwa ngokuthi injini yoshintsho kanye nethuluzi lokuxazulula izinkinga zebhizinisiNgemibono yokuqala kanye nezindlela ezahlukene, le nhlangano ifuna ukwenza imikhiqizo ingagcini nje ngokubonakala, kodwa futhi ikhunjulwe futhi ithandwe.
Uhlelo lwezinsizakalo nezixazululo ze-CAURO
I-CAURO inikeza uhlelo oluphelele lwezinsizakalo zokudala nezamasu eklanyelwe ukumboza wonke umjikelezo wokuxhumana womkhiqizo. Lokhu kufaka phakathi ukucabanga ngomkhankaso, ukuklama nokwakha uphawu, ukuthuthukiswa kwewebhu kanye nokudalwa kwazo zonke izinhlobo zezimpahla zedijithali.
Isiphakamiso sabo sihlanganisa ukuthuthukiswa ama-logo, ubunikazi obubonakalayo, amavidiyo ezinkampani kanye nezingcezu ezilalelwayo nezibonwayo yakhelwe amapulatifomu amaningi. Umqondo uwukuqinisekisa ukuthi umlayezo ngamunye ufinyelela izilaleli zawo ngesikhathi esifanele futhi ngendlela efanele imikhuba yabo yokusebenzisa okuqukethwe.
Le nhlangano futhi ine- indawo ethile yokudala yamaphrojekthi apheleleLe ndawo iyakwazi ukusingatha imikhankaso yokukhangisa ephelele kanye nezinqubo zokwakha noma zokubeka kabusha umkhiqizo. Isebenzisana namaqembu esu kanye nedatha ukuze kuhambisane ubuciko kanye nemiphumela. Amaphrojekthi aphelele Zidinga izinqubo eziqinile, futhi inhlangano ifaka leso siqondiso ekunikezeni kwayo.
Ngaphezu kwakho konke lokhu ulwazi lweqembu ekukhiqizeni okuqukethwe kwezindaba kanye nokwendawo, okuyimpahla eqinisa ikhono le-CAURO lokwenza kanjalo izindaba zokuklama ezivumelaniswe nezimo zendawo futhi kuhambisana nokuzwela kwezilaleli ngazinye.
Igunya Lomkhiqizo njenge-axis yamasu
Enye yemibono eyinhloko okusekelwe kuyo ukunikezwa kwenhlangano entsha yi- Igunya LomkhiqizoEndaweni egcwele imiyalezo, akwanele ukuvela ezinjini zokusesha noma kumanethiwekhi omphakathi: izinkampani zidinga ukuba yizinkomba ezicacile zezithameli zazo kanye nobuchwepheshe obuqondisa izinqumo zokuthenga.
I-CAURO iphakamisa ukuthi qinisekisa ukuba khona emiphumeleni ekhiqizwe yi-AI Lokhu kuzoba yisihluthulelo sokusinda kwemikhiqizo eminingi. Uma izinhlelo ezihlakaniphile abasebenzisi abazibonayo namuhla zingayiqapheli inkampani njengenketho efanele, ukubonakala kwayo kungaba sengozini yokuncipha.
Ukuze kuhlangatshezwane nale nselele, i-ejensi iklama amasu ahlanganisa Umkhiqizo, i-SEO kanye nendawo (Umkhiqizo + i-SEO + i-GEO)Umgomo ukwakha umkhondo wedijithali oqinile ovumela imikhiqizo ukuthi ibonwe, izwakale, ikhulunywe, futhi inconywe ngabantu kanye nama-algorithms.
Lo mbono wegunya udlula indawo evamile: uhlobo olunesisindo endaweni yedijithali alubonakali nje kuphela; Kwakha ukwethembana futhi kuthonya umbono womkhakha wayo. futhi iba inketho ekhethiwe ngisho nangaphambi kokuba umsebenzisi acabangele ukuqhathanisa ezinye izindlela.
Ithimba elihlanganisa imikhakha eminingi kanye nokubambisana nenethiwekhi yePrensa Ibérica
Isakhiwo se-CAURO sisekelwe ku- ithimba lochwepheshe abangochwepheshe besu ledijithali, ubuciko kanye nokuqukethweesebenza ngokubambisana namaqembu akhona ePrensa Ibérica. Lokhu kuhlanganiswa kwamakhono kuhlose ukubeka le nhlangano njengomholi emkhakheni wokumaketha kwedijithali eSpain.
Okuhlangenwe nakho kweqembu ekuphatheni izincwadi eziningi ezisakazeke ezweni lonke kuvumela imikhankaso ukuthi ibe ukufinyelela kuzwelonke ngaphandle kokulahlekelwa umbono wendawoNgale ndlela, isu elifanayo lingashintshwa ukuze livumelane nezimo ezahlukene zendawo ngaphandle kokulahlekelwa ukuhambisana komkhiqizo.
Ukuhlanganiswa kwesakhiwo sePrensa Ibérica nakho kwenza kube lula ukufinyelela idatha ngezilaleli, ukuziphatha kanye nemikhuba yokusebenzisa, isici esibalulekile lapho kuklanywa izenzo ezisebenza kahle neziqondiswe kangcono.
Empeleni, lokhu kuhumusha ikhono lokwenza dala izinhlelo ezihlanganisa ukuba khona kwabezindaba, okuqukethwe kwasekuqaleni, izenzo zokudala kanye ukwenza ngcono injini yokusesha kanye nezinhlelo ze-AI, eziveza indlela yomhlaba wonke kuneyenhlangano yendabuko.
Incazelo ye-CAURO kanye nombono wayo wesikhathi esizayo
Igama elikhethiwe le-ejensi alilona iphutha. I-CAURO ibhekisela ku- Umoya osenyakatho-ntshonalanga uwela iNhlonhlo yase-IberiaLesi isifaniso somfutho inkampani ehlose ukuwunikeza amabhizinisi ayo abalingani. Isithombe somoya sibonisa umqondo wentuthuko, isiqondiso esicacile, kanye nokusekelwa endleleni.
Kusukela kulolu phawu, kwakhiwa isiphakamiso senani esifuna ukusunduza izinhlangano zibe nekusasa elizinzile nelizinzileukubasiza ukuthi bahambe endaweni lapho ukungaqiniseki kwezobuchwepheshe kuhlala njalo.
Le nhlangano iphinde ibhekane nenselele yokufaka isandla ku- intuthuko yendawo ngamasu anombono kazwelonkeUmqondo uwukuqala kusukela eqinisweni eliqondile lendawo ngayinye ukwakha izinhlobo eziqinile ezingancintisana kulo lonke izwe futhi, uma kudingeka, kwezinye izimakethe.
Konke lokhu kusekelwe endleleni lapho ubuciko busebenza njengesisusa soshintsho, ukuhlola izindlela ezintsha zokulandisa izindaba nokukhiqiza umthelela ohlelweni lwezokuxhumana oluphawulwe yi- ukuhlukana kwezilaleli.
UJesús Mera ehola i-CAURO
Umthwalo wemfanelo wokuhola lo msebenzi ulele ku- UJesús Mera, i-CEO ye-CAURONjengoba eneminyaka engaphezu kwengu-22 yesipiliyoni ekukhangiseni kwedijithali, ubuciko kanye nobuchwepheshe, uMera uchithe ingxenye enkulu yomsebenzi wakhe ezikhundleni eziphezulu zokuphatha.
Kuwo wonke umsebenzi wakhe usebenze e- ISpain kanye namazwe amaningana aseLatin America, njengeMexico, i-Argentina, iColombia, neChile, behlanganisa amaqembu aphesheya kanye namaqembu ahlukahlukene. Esinye sezici ezivelele emsebenzini wakhe kwaba isikhathi sakhe e-Antevenio, enye yezinhlangano zokumaketha zedijithali eziholayo eSpain, lapho akhuphukela khona esikhundleni sokuba yisekela likamongameli omkhulu weLatin America.
Iphrofayili yakhe ihlanganisa ukuqondiswa okuqinile kwamasu nokuqonda okujulile kohlelo lwedijithali, okumvumela ukuthi Ukuhumusha izinselele zamanje zemakethe nokuziguqula zibe iziphakamiso zesevisiLo mbono uhambisana nesifiso se-CAURO sokuzibeka esikhaleni esiphakathi kokusungula izinto ezintsha kwezobuchwepheshe kanye nokuzwela kwendawo.
UMera ngokwakhe ugcizelele ukuthi imodeli yenhlangano abayiholayo ihlanganisa ukuba khona kobuhlakani bokwenziwa njengoba isici sesakhiwo sesu ledijithali, kanye nokuzibophezela ekudaleni nasekusebenziseni ulwazi oluqoqwe mayelana namaqiniso endawo eSpain.
Ngokuqaliswa kwe-CAURO, i-Prensa Ibérica yandisa indima yayo ngale kolwazi ukuze ingene ngokugcwele emkhakheni wezinsizakalo zokumaketha kwedijithali, inikeza izinkampani ukwesekwa okuhlanganisa ubuchwepheshe, ubuciko kanye izimpande zendawoLe nhlangano entsha iziveza njengethuluzi lemikhiqizo yokuqinisa igunya layo endaweni lapho ama-algorithms, ubuhlakani bokwenziwa, kanye nezilaleli zendawo zihlala ndawonye futhi zithonyana.
