Amadili enqwaba ku-ecommerce: umhlahlandlela ophelele wokuthola okuningi kuzinqwaba zakho

Abalandeli Abakwe-Inthanethi » Amanethiwekhi omphakathi » Amadili enqwaba ku-ecommerce: umhlahlandlela ophelele wokuthola okuningi kuzinqwaba zakho

Uma umsebenzisi engena esitolo sakho esiku-inthanethi, akagcini ngokubheka umkhiqizo othile, futhi ulindele a isipiliyoni sokuthenga esilula, esinenzuzo esigcwele amathuba amahleFuthi ambalwa amaqhinga asebenza futhi kulokho njengenqwaba eklanywe kahle noma okunikezwayo kwephekhi yomkhiqizo.

Ngokuhlanganisa amasu izinto ezimbalwa zibe okunikezwayo okukodwa, ungaqinisekisa ukuthi ikhasimende lithenga ngaphezu kwalokho elikuhlelile, liyakujabulela ukonga, futhi ngesikhathi esisodwa likhulisa ibhizinisi lakho. Khulisa intengo yamathikithi emaphakathi, uthuthukise amamajini, futhi usule isitoko ngokushesha.Ake sibheke, ngomoya ophansi futhi ngokuqondile, ukuthi ungathola kanjani okuningi ngezinqwaba ku-ecommerce kuwo wonke ama-engeli.

Iyini inqwaba futhi kungani isebenza kahle kangaka ku-ecommerce?

Inqwaba, iphakethe, noma imikhiqizo eminingi, empeleni, a ukuqoqwa kwamaqhinga kwezinto ezimbalwa noma amasevisi athengiswa njengomnikelo owodwaNgokuvamile ziza nohlobo oluthile lwesaphulelo noma inzuzo uma kuqhathaniswa nokuzithenga ngokwehlukana. Le nzuzo ingaba inani eliphansi eliphelele, isipho samahhala, amayunithi engeziwe ngentengo engcono, noma ukufinyelela ezinzuzweni ezengeziwe.

Ku-ecommerce nasezimakethe, lolu hlobo lwephakethe lusetshenziswa njalo ngoba Kwenza inqubo yokuthenga yekhasimende ibe lula futhi kubenza bazizwe sengathi basebenzisa ukunikezwa okuhlakaniphile.Ngokwenza kanjalo, isitolo siyakwazi ukushintsha ukuthenga okukodwa kube i-oda lenani eliphezulu, ngemikhiqizo eminingi ekalishini.

Inqwaba ingaba nemikhiqizo efanayo (isibonelo, amayunithi ayi-6 e-shampoo efanayo) noma Izinto ezihambisanayo ezinengqondo uma zihlangene, njengekhamera + imemori khadi + i-tripodIsihluthulelo siwukuthi yonke inomqondo ocacile kanye nenani elibonakalayo elikhulu kunesamba sezingxenye zalo.

Emabhizinisini amaningi edijithali, njenge-SaaS noma isofthiwe, izinqwaba zithatha uhlobo lwe izinhlelo ezihlanganisa izici, amasevisi, noma amalayisenseIsimiso siyefana: ukunikeza iphakheji umsebenzisi aliqonda njengenani elingcono kakhulu lemali lesidingo sakhe esithile.

Izinhlobo zezinqwaba nezindlela ezivame kakhulu

Ukuze uthole okuningi kulelisu, kuyasiza ukuqonda izinhlobo eziyinhloko zenqwaba ezisetshenziswa namuhla. Ngamunye ufeza inhloso ethile: khuphula intengo yamathikithi emaphakathi, susa isitoko, uqalise imikhiqizo emisha, noma uqinise imikhiqizo yenkanyezi..

1. Ukuhlanganisa okuhlanzekile (kuthengiswa ngamaphakethe kuphela)

Ekuhlanganisweni okumsulwa, imikhiqizo esephaketheni Azikwazi ukuthengwa ngokuhlukene ngaphakathi kwalowo mnikelo.Ikhasimende linenketho eyodwa kuphela: thatha inqwaba ephelele noma ungayithengi. Lokhu kuvamile ezimeni ezifana nama-software suites noma amabhokisi anetimu.

Isibonelo sakudala iphakheji yesofthiwe ye-office suite, lapho izinhlelo zokusebenza ezimbalwa ziqoqwa ndawonye (iphrosesa yamagama, isipredishithi, izethulo, i-imeyili, njll.). Umsebenzisi ukhokhela isethi ephelele. futhi ayikho inketho esemthethweni yokuthola ithuluzi ngalinye ngesihlongozo esifanayo sokuhweba.

Le ndlela iwusizo uma imikhiqizo yenza umqondo owengeziwe lapho ithengiswa ndawonye, ​​lapho inani ngalinye lingeke likwazi ukuncintisana, noma nini Izinto zokuhamba nezindleko zithuthukiswa ngokugcwele ngokunikeza iphekhi kuphela.

2. Ukuhlanganisa okuxubile (iphakethe + imikhiqizo ngayinye)

Ngokuhlanganisa okuxubile, ikhasimende lingathenga imikhiqizo esephaketheni ndawonye noma ngokuhlukene, ngaphansi kombandela wokuthi iphakethe lihlala likhanga ngokwezomnothoNgamanye amazwi, okuqukethwe okufanayo, kodwa kushibhile uma kuthengwa ngobuningi.

Cabanga ngemenyu evamile yokudla okusheshayo: ungakwazi uku-oda ibhega, okuthosiwe, nesiphuzo ngokwehlukana, noma konke ndawonye ngentengo ekhethekile. Abantu abaningi bakhetha idili lokudla ngoba Umuzwa wokonga imali kanye nokunethezeka unesisindo esikhulu esinqumweni.

Izifundo zesikole samabhizinisi zibonise ukuthi, ezimweni eziningi, Amaqembu asebenza kangcono uma inketho yokuthenga ngawodwana nayo igcinwangoba umsebenzisi uzizwa elawula nokuthi iphakheji iwukukhetha, akusona isibopho.

3. Izinqwaba ezinamayunithi engeziwe omkhiqizo ofanayo

Lolu ngolunye lwezinhlobo ezilula kakhulu ongalusebenzisa: lubandakanya ukudala okunikezwayo nge ngaphezulu komkhiqizo osuvele uthengisa ngawodwanaIsibonelo, amabhodlela angu-3 okokuhlanza, amaphakethe angu-10 ekhofi, noma amayunithi angu-6 esithasiselo.

Le nqwaba iheha abasebenzisi abazosebenzisa umkhiqizo noma kunjalo futhi bawuthokozele. ukonga ngenxa yevolumu noma ukunethezeka kokungaphindi ama-odaNgaphezu kwalokho, i-e-commerce ithuthukisa ukuthunyelwa kanye nenani lempahla ngenani eliphansi kakhulu.

4. Inqwaba yemikhiqizo ehambisanayo

Lapha, izinto ezisetshenziswa ngokwemvelo ndawonye ziyahlanganiswa. Umgomo uwukunikeza isixazululo "esivaliwe" senkinga ethile noma isidingoesikhundleni semikhiqizo ngayinye. Izibonelo ezijwayelekile:

• Ikhamera + imemori khadi + i-tripod + ikesi.
• Qedela ikhithi yokwenza izimonyo ngesisekelo, eyeshadow, amabhulashi kanye lipstick.
• Imishini yezemidlalo ngokugijima ngamateki, amasokisi obuchwepheshe nezingubo ezikhanyayo.

Lolu hlobo lwenqwaba lunomthelela omkhulu enanini elicatshangwayo ngoba ikhasimende liyabona ukuthi, ngokuchofoza okukodwa nje, Ixazulula zonke izidingo zakho futhi ngentengo engcono kunokuthenga isiqeshana ngesiqephu..

5. Izinqwaba ezinomkhiqizo wamahhala noma amasampula

Enye inketho enamandla kakhulu ukuyifaka ngaphakathi kwephakheji. umkhiqizo omusha noma owaziwa kancane njengesampula noma isipho samahhala...kanye nezinye izinto esezidayisa kahle. Ngale ndlela, ikhasimende lizama okuthile okungenzeka ukuthi alikaze lilingeke ukuthi likuthenge ngokuhlukana.

Lokhu kuvamile ezimonyoni, ekudleni, noma eziphuzweni: eduze kwemikhiqizo evamile, umkhiqizo omusha wethulwa ngosayizi wesampula noma ngefomethi evamile, ukhuluma ngokucacile lokho. Leyo nto eyengeziwe ifakiwe "mahhala" noma ngesaphulelo esikhulu kunqwaba.

Ngale ndlela, ukwamukelwa kokukhishwa okusha kuyakhuthazwa futhi idatha yokwamukelwa kwangempela itholakala ngaphandle kwesidingo semikhankaso engayodwa, eyingozi ngokweqile.

6. Izinqwaba ze-edishini zesikhashana noma ezinomkhawulo

Izinqwaba zesikhashana zidalelwe sebenzisa ithuba lokufunwa okuphezulu ngezinsuku ezithile noma imikhankasoIsibonelo, ama-hampers kaKhisimusi, amaphakethe akhethekile e-Black Friday, Cyber ​​​​Monday, ukuthengisa, noma ukwethulwa okukhethekile.

Umqondo lapha owokudlala ngokuphuthuma: ikhasimende liyazi ukuthi le nhlanganisela ethile yemikhiqizo nentengo izotholakala kuphela isikhathi esilinganiselwe. Lokhu kuvame ukubangela ukuthengwa okungahleliwe, ikakhulukazi uma [igama elingekho - okungenzeka "inani" noma "inani"] lengeziwe. counter, amayunithi anomkhawulo, noma imilayezo ecacile yokushoda.

7. Izinqwaba zamasu ezihloselwe ukwethulwa kwemikhiqizo emisha

Kulokhu, iqembu lakhiwe ngenhloso ecace kakhulu: Yethula into yekhathalogi entsha ngokusebenzisa imikhiqizo esivele isikhonaInto entsha ixutshwa nabathengisi abambalwa, futhi intengo enesaphulelo inikezwa ukuze uzithenge ndawonye.

Inzuzo ikabili: umsebenzisi unciphisa ingozi yokuzama into engaziwa (ngoba iphakheji ikufanele) futhi umkhiqizo uthola impendulo, ukubuyekezwa, nedatha yokusebenza yomkhiqizo omusha ngokushesha okukhulu kunalokho uma ushiywe "wodwa kukhathalogi".

Izinzuzo ezibalulekile zokunikezwa kwenqwaba ku-ecommerce

Ukuthengisa ngezinqwaba akuyona nje indlela "enhle" yokwethula imikhiqizo; kukhona okuningi ngemuva kwayo. izinzuzo ezinamandla kakhulu kokubili ikhasimende kanye nebhizinisiUkuziqonda kahle kusiza ekuklameni inqwaba enengqondo kanye nokuxhumana kangcono nenani lazo.

1. Inani elibonakalayo elengeziwe kanye nokonga okucacile kwekhasimende

Uma umsebenzisi ebona ukuthi intengo yephekhi ingaphansi kwesamba semikhiqizo ngokuhlukene, bahumusha lokho Wonga imali ngokuthenga okuhlakaniphileLokhu kulondoloza kungaba okuqondile (okungaphansi ngo-x%) noma kube sobala (umkhiqizo ufakwa mahhala ngaphakathi kwenqwaba).

Ngokungeziwe kusici senani, inani elicatshangelwayo nalo liyakhuphuka ngoba iphakheji ivamisile yakhelwe ukuhlangabezana nesidingo ngendlela ephelele futhi ehambisanayoAkukhona nje "ngokuningi kwezinto ezishibhile," kodwa mayelana nokuthile okuxazulula kangcono okufunayo.

2. Ukwenyuka kwentengo ye-oda elimaphakathi (ithikithi elimaphakathi)

Ngokombono we-e-commerce, omunye wemiphumela esheshayo yokusebenzisa izinyanda ngokuhlelekile ukuthi inyusa inani elimaphakathi le-oda ngalinyeUmsebenzisi uyangena efuna umkhiqizo owodwa, bese eshiya nabambalwa ngoba iphakethe liyabakholisa.

Lokhu kuyathakazelisa ikakhulukazi eziteshini lapho ukutholwa kwethrafikhi kubiza khona (ukukhangisa, izimakethe, ukumaketha okuhlobene, njll.), kusukela Ukukhipha inzuzo eyengeziwe kuseshini ngayinye futhi iklayenti ngalinye kunciphisa izindleko ezihambisanayo zokuthola.

3. Inzuzo eyenziwe ngcono nge-oda ngalinye

Izinqwaba azigcini nje ngokuthuthukisa imali engenayo, ziphinde zisize ukuthuthukisa amamajini. Ngokuthumela imikhiqizo eminingi ngephakeji elifanayo, Izindleko zokuhamba nezokuphatha iyunithi ngayinye ziyahlanjululwaNgamanye amazwi, izindleko zokulungiselela nokuthumela iphakethe elinezinto ezimbalwa azikhuphuki ngokulingana nenani lemikhiqizo eliqukethe.

Ngakho-ke, uma intengo yenqwaba ibalwa ngendlela efanele, umkhawulo wenzuzo ungaba phezulu nakakhulu kunokuthengisa lezo zinto ngokuhlukana, ikakhulukazi kumamodeli lapho Izindleko zokuthumela zimelela ingxenye ebalulekile yesakhiwo sezindleko.

4. Ukuthengisa okuningi nokutholakala kwekhathalogi

Izinqwaba zisiza ukuthengisa ngokuphambanayo cishe ngokuzikhandla, ngoba Bachaza kusengaphambili izinhlanganisela ikhasimende okungenzeka alizange lizithole noma azicabangele ngokwalo.Ngenxa yalokhu, abasebenzisi abaningi bazama imikhiqizo ehambisanayo ababengazange bayicabange nokuyicabanga.

Lokhu kuwusizo kakhulu ekuqwashiseni izinkomba ezinenzuzo ephansi, ububanzi obusha noma imikhiqizo yemajini ephezulu, ezihlobanisa nezinto ezithengiswa kakhulu ezisebenza "njengesitimela" ngaphakathi kwenqwaba.

5. Isitoko esincishisiwe kanye nenzuzo ye-inventory esheshayo

Enye yezinkinga ezinkulu kakhulu kunoma yiliphi ibhizinisi le-e-commerce isitoko esimile. Ukuqoqa imikhiqizo engadumile kakhulu naleyo edayiswa ngokushesha kuyindlela eqondile kakhulu khulula indawo yokugcina impahla futhi ubuyise ukutshalwa kwezimali.

Uma nje iphakethe lisazwakala kukhasimende futhi lingabukeki "njenge-hodgepodge engahleliwe," leli qhinga lisebenza kakhulu Gwema ukuphelelwa yisikhathi, ukuphelelwa yisikhathi, noma ukunqwabelana kwezithenjwa ezihamba kancane.

6. Ulwazi lokuthenga oluthuthukisiwe kanye nokwenza izinqumo okulula

Ukuthenga ku-inthanethi kubandakanya ukwenza izinqumo eziningi ezincane: ukuqhathanisa imikhiqizo, ukuhlola ukuhambisana, ukukhetha amanani, njll. Izinqwaba eziklanywe kahle, Banciphisa ukungezwani ngoba baxazulula izinqumo ezimbalwa ngesikhathi esisodwa.Ukuchofoza okukodwa, izinkinga ezimbalwa zixazululiwe.

Lokhu kubonakala ikakhulukazi ezigabeni eziyinkimbinkimbi (i-electronics, hardware, DIY, computing…) lapho kungabonakali khona ukuthi yiziphi izesekeli ezidingekayo. Ukunikeza iphakheji "elungele ukusetshenziswa" kunciphisa ukukhathazeka nokwesaba ukwenza amaphutha., okungase kwenyuse izinga lokuguqulwa.

7. Umehluko Womkhiqizo kanye Nesikhundla

Ikhathalogi egcwele amaphekhi awusizo nacatshangelwe kahle idlulisela umqondo wokuthi umkhiqizo Qonda amakhasimende akho kanye nemiklamo enikezwayo ehambisana nezidingo zabo.Ayigcini nje ngokuhlanganisa imikhiqizo. Lokho kusiza ukuyehlukanisa kubaqhudelani abaqhudelana kuphela ngentengo yamayunithi.

Ngaphezu kwalokho, izinqwaba zikuvumela ukuthi udale iziphakamiso ezikhethekile futhi okunzima ukuziphindaphindaNgoba akukhona nje ngomkhiqizo, kodwa mayelana nendlela ohlanganiswa ngayo, ukuthi ethulwa kanjani, nokuthi apakishwa kanjani ngaphakathi kokuhlangenwe nakho kokuthenga.

Ungawasetha kanjani amanani futhi udizayine amaphromoshini enqwaba

Ingxenye ebucayi kakhulu yanoma yiliphi isu lokuhlanganisa amanani. Akwanele ukuvele wengeze amanani bese ususa kancane ngokungahleliwe. Kumele... Ukulinganisa kahle ukonga okubonwa ikhasimende nenzuzo yangempela yebhizinisi.

1. Iphesenti lesaphulelo kusethi

Lena imodeli evamile kakhulu: "Thenga imikhiqizo engu-3 bese ulondoloza u-15%", "I-Starter pack enesaphulelo esingu-20%", njll. Umsebenzisi uqonda ngokushesha lokho akuzuzayo ngoba Ubona iphesenti elicacile elihlotshaniswa nokunikezwayo.

Ngemuva kwalelo phesenti, udinga ukubala kahle ukwakheka kwezindleko zakho, imajini oyifunayo, kanye nokwehluka okungenzeka kwezintengo zokuthenga, ukuze inqwaba uhlale unenzuzo ngisho nalapho izindleko zabahlinzeki bempahla noma zokuthutha zikhuphuka..

2. Isaphulelo esilungisiwe ngeyunithi ngayinye ngaphakathi kwephakethe

Enye inketho ukusebenzisa isaphulelo esithile entweni ngayinye kunqwaba: “Thenga imikhiqizo emi-3 bese wonga u-€5 kunto ngayinye.” Le ndlela ixhumanisa inzuzo yeyunithi kahle kakhulu futhi Ingasebenza kahle ikakhulukazi ezigabeni lapho amanani engekho phezulu kakhulu..

Amathuluzi akhethekile we-ecommerce akuvumela ukuthi udale imithetho yentengo ethuthukisiwe ukuze uhlelo lusebenzise lezi zaphulelo ngokuzenzakalelayo, ngokuya ubuningi, uhlobo lomkhiqizo, iqoqo, ilebula noma isitoko esitholakalayo.

3. Intengo engaguquki yephakethe

“3 ngo-€15”, “Qedela iphekhi ye-€49”, njll. Lapha, ukugxila akukhona kakhulu kwizaphulelo zamaphesenti, kodwa ku inani elimisiwe okulula kakhulu ukulikhumbula nokuliqhathanisaKuyifomula esebenza kahle kakhulu lapho ufuna umsebenzisi abone inqwaba njengethuba elihle elisheshayo.

Kulokhu, kubaluleke kakhulu ukukhombisa, kanye nentengo yephakethe, isamba senani ngalinye ukuze kubonakale ukonga. Uma umehluko umncane, okunikezwayo kuzolahlekelwa ukukhanga kwakho okungokwengqondo.

4. Imiksi yentengo yenqwaba, inqwaba kuphela, nezaphulelo ezinqamulayo/zokuthengisa phezulu

Ezingeni lamaqhinga Unezindlela ezintathu eziyinhloko zokunquma ukuthi ungayinikeza kanjani imikhiqizo:

• Inhlanganisela yentengo yenqwaba: Umsebenzisi angathenga umkhiqizo ngawodwana noma ngephakethe, okubonisa ngokucacile izinzuzo zamuva.
• Intengo yenqwaba eyodwa: izinto ezithengiswa kuphela ngamaphakethe ngoba kungenangqondo noma kube nenzuzo ukuzithengisa ngazinye.
• Ukuthengisa nokudayisa kakhulu ngokulondoloza: Engeza imikhiqizo ehambisanayo noma izinguqulo eziphezulu ngesaphulelo esincane uma zengezwa ekalishini, zisebenza ngokuzijwayeza njengenqwaba eguquguqukayo.

Ukukhetha kuncike esigabeni sakho, izethameli zakho, kanye namamajini akho, kodwa kuma-ecommerce amaningi Ukuhlanganisa ukunqwabelanisa okuxubile nokusebenza kwephekhi elilodwa ngezikhathi ezithile ngokuvamile kuveza imiphumela emihle kakhulu.

Logistics, i-inventory kanye nokucushwa kobuchwepheshe kwezinqwaba

Ngaphandle kokumaketha, inqwaba eyenziwe kahle idinga isisekelo esiqinile sokusebenza. Ngamanye amazwi, idinga Chaza ukuthi ziphathwa kanjani ku-inventory, ukuthi zilungiswa kanjani endaweni yokugcina izimpahla, nokuthi ziboniswa kanjani esitolo se-inthanethi..

1. Phatha inqwaba njengomkhiqizo wakho

Kukhathalogi kanye nezinga lokuphatha, iphekhi kufanele lithathwe njengebhizinisi ngokwalo, kanye nalo I-SKU ethile, ishidi lomkhiqizo nokulawulwa kwesitoko okuhlobeneAkukhona nje "izinto ezimbili ezihlukene ezithengwa ndawonye."

Lokhu kwenza kube lula kakhulu ukulandelela ukuthengisa, amamajini, kanye nenzuzo ye-inventory, futhi kugwema izinkinga ze-warehouse. Ngaphezu kwalokho, ivumela ikhasimende ukuthi libone ukupakishwa njengento ehlukile, nge igama, incazelo kanye nezinzuzo zakho.

2. Ukulawulwa kwesitoko nokubhukha ngesiteshi

Uma uthengisa imikhiqizo kokubili ngamaphakethe nangayodwana, udinga ukulawula okuhle Ungathembisi izinqwaba ongeke ukwazi ukuziletha.Umkhuba ojwayelekile ukugcina inani elithile lesitoko kumaphakethe, ngokusekelwe kuzibikezelo ezidingekayo.

Umgomo uwukugwema izimo lapho ukuthengisa ngakunye kuphelelwa khona futhi kushiye izinqwaba zingaphelele, noma okuphambene nalokho. Uhlelo lokuphatha olulungiswe kahle ivumelanisa amaleveli esitoko phakathi kwawo womabili amaleveli okuthengisa futhi ikwazisa ngengozi yokuphuka.

3. Ukulungiselela i-oda nezikhathi zokuphatha

Kuye ngohlobo lwephakethe, kungase kudingeke hlanganisa kuqala izinyanda endaweni yokugcina impahla (isibonelo, amabhokisi apakishwe ngaphambili anazo zonke izinto ngaphakathi) noma uwahlanganise ngokushesha lapho ulungisa i-oda.

Ukuhlanganiswa kwangaphambili konga isikhathi sokulungiselela, kodwa kudinga indawo nokuhlela. Ukuhlangana ku-fly kunikeza ukuguquguquka, kodwa Yandisa isikhathi sokukhetha kanye nokuba khona kwamaphuthaIcala ngalinye kufanele lihlolwe ngokucophelela ngokuya ngevolumu yokuthengisa kanye nobunzima bamaphakheji.

4. Ukusethwa kweplathifomu (Shopify, WooCommerce, njll.)

Okufanelekile ukuthi uhlelo lungakwazi:

• Buyekeza isitoko sengxenye ngayinye lapho kuthengiswa inyanda.
• Bonisa ukonga ngokuzenzakalelayo ohlwini kanye nenqola yokuthenga.
• Faka izaphulelo ngaphandle kwamakhuphoni okwenziwa ngesandlaukuze umsebenzisi kungadingeki enze noma yini eyengeziwe.
• Vumela hlunga ukuthi yimiphi imikhiqizo efakwe kwezinye izinyuso (ngokuqoqwa, omaka, amazinga esitoko, njll.).

Ukucushwa okuhle kobuchwepheshe kunciphisa izinkinga ezifana nezaphulelo ezisebenza ngezinye izikhathi futhi ngezinye izikhathi zingasebenzi, noma amaphekhi angangezi yonke imikhiqizo ekalishini, amaphutha kuthinte ngqo ukuzethemba kwamakhasimende.

Okhiye bokudala izinqwaba ezithengisa ngempela

Akuwona wonke ama-bundle asebenza ngokulinganayo. Ukuze inqwaba iphumelele, kufanele yakhelwe kucatshangwa ngomsebenzisi. i-psychology yeklayenti, izidingo zabo zangempela, nendlela azenza ngayo izinqumoLawa ngamaphuzu abalulekile okufanele uwakhumbule.

1. Iphakethe kufanele lishibhe ngokucacile

Kubonakala kusobala, kodwa asekhona amasayithi e-e-commerce lapho inqwaba inganikezeli ngokuncane ukonga noma igcine iyinani elifanayo noma ibiza kakhulu kunokuthenga imikhiqizo ngayinye. Kulezo zimo, Ikhasimende lizizwa likhohlisiwe noma, okungenani, lididekile.futhi isu liyehluleka.

Umehluko akufanele ube mkhulu, kodwa kufanele ubonakale kalula. Kuyanconywa. Bonisa intengo enqanyuliwe yenani ngalinye kanye nenani lephakethe, kanye nephesenti noma inani elilondoloziwe, ukuze inzuzo ibonakale ngokushesha.

2. Konke kufanele kunikeze inani elingaphezu kwemikhiqizo ngayinye.

Akwanele ukuvele uhlanganise izinto ndawonye ngokungahleliwe. Inqwaba enhle kufanele ixazulule kangcono inkinga ethile: "inqubo ephelele yokunakekelwa kwesikhumba," "ikhithi yokuqala ngokugijima," "ikhithi yokwakha i-PC yakho yokuqala," njll. Ngamanye amazwi, Iphakheji kufanele ikhulume indaba yokusebenzisana ehambisanayo.

Ukuze ufeze lokhu, udinga ukwazi umthengi wakho kahle kakhulu: yiziphi izinkinga abanazo, ukuthi yini abavame ukuyithenga ndawonye, ​​yini abayidingayo ukuze bazizwe "ehlanganisiwe." Uma iphakheji ibonakala iklanywe ngaphandle kokucabangela umsebenzisi, izobonwa njenge umzamo wokuphusha imikhiqizo engafunwa muntu.

3. Qoqa imikhiqizo ehambisanayo ngempela

Izinqwaba zisebenza kahle kakhulu uma zihlanganisa izinto ezisetshenziswa ngokwemvelo ndawonye. Ezinye izibonelo ezicacile:

• Amathoyizi kagesi + amabhethri.
• Iselula + ikesi + isivikeli sesikrini.
• Umshini wekhofi we-Capsule + isethi yama-capsules ahambisanayo.

Uma uhlanganisa imikhiqizo engahlobene kakhulu (isibonelo, izicathulo ezigijima nge-basketball), iphakethe lizolahlekelwa ukukhanga kwalo futhi umsebenzisi uzodumala. Ngeke ubone umqondo ekukhokheleni izinto onomuzwa wokuthi awuzidingi..

4. Susa ukungqubuzana ekuthengeni futhi uxhumane nenzuzo

Iphakethe eliklanywe kahle alinamsebenzi uma lingatholakali kuwebhusayithi. Akubonakali, akuzwisiki, noma kuyinkimbinkimbi ukungeza enqoleniNakisisa kakhulu isethulo:

• Isampula ngokucacile ukuthi yimiphi imikhiqizo efakwe kunqwabangezithombe nezincazelo ezicacile.
• Qokomisa ukonga okubonakalayo (amalebula anjengokuthi “Londoloza u-20%).
• Beka a inkinobho yokuthenga ebonakalayo kakhulu ephepheni lolwazi lephakethe.
• Uma umsebenzisi ebuka umkhiqizo ngamunye, Mkhombise iphakethe elihlobene ekhasini elifanayo.

Ukungqubuzana okuncane okukhona ekuqondeni okunikezwayo nokukwengeza ekalishini, kungenzeka ukuthi ukhethe inqwaba esikhundleni somkhiqizo oxekethile.

5. Sebenzisa ngokunenzuzo ubufakazi bomphakathi

Ukubuyekeza, izilinganiso, nobufakazi busebenza kahle (noma kangcono nakakhulu) emikhiqizweni ehlanganisiwe. Ngokubona ukuthi abanye abantu bathenge leyo nqwaba futhi baphawule ukuthi Kuhlanganisa konke okudingayo, kufanelekile inani, noma kweqe obukulindele. Isinqumo sithonywa kakhulu yilokhu.

Uma, ngaphezu kwalokho, inqwaba iyinqwaba ehlanzekile (ayikwazi ukuthengwa ngokuhlukana), ubufakazi bomphakathi Kusiza ukunciphisa umbono wekhasimende ngengozi.ikakhulukazi uma kuwumqondo omusha kuye.

6. Yenza izinyanda zibonakale kakhulu kuyo yonke ifaneli

Ukuze amaphakethe adayiswe, adinga ukubonakala. Ukuzifihla esigabeni sesibili ngeke kunqamule. Zenze zivele phakathi ikhasi eliyisiqalo, amakhasi esigaba, amakhasi omkhiqizo, kanye nenqola yokuthenga ngokwayo.

Isibonelo, ekhasini lokuphuma ungaphakamisa amaphekhi ahlobene nalokho umsebenzisi asevele enakho ekalishini yakhe, okukhombisa ngokusobala ukonga ongakuthola uma ushintshela kunketho ehlanganisiweIlingana nedijithali yomnikelo womzuzu wokugcina ekuphumeni kwesuphamakethe.

Konke esikubonile kukhombisa ukuthi okunikezwayo kwenqwaba okwenziwe kahle ekuhwebeni kwe-e-commerce kungenye yezindlela ezinamandla kakhulu Khulisa inani le-oda ngalinye, uthuthukise inzuzo yezokuthutha, ukhiphe imikhiqizo emakethe, futhi ngesikhathi esifanayo, wenze ukuphila kube lula kukhasimende.Ukhiye uwukuqonda ngempela ukuthi yiziphi izinhlanganisela ezengeza inani, usethe izintengo ezinxephezela zombili izinhlangothi, futhi unakekele isethulo, ukuhlelwa, nokulungiselelwa kobuchwepheshe ukuze yonke into isebenze njengewashi.