- I-Instagram ibeka ama-hashtag amahlanu ngokuthunyelwe ngakunye kuhlelo lokusebenza lweselula ukuze kuncishiswe ukusetshenziswa kabi kanye nokusetshenziswa ngokweqile kweqhinga.
- Ipulatifomu ibeka phambili amathegi athile nafanele kunohlu olude nolujwayelekile, okuqinisa umyalezo wokuthi ikhwalithi ibaluleke kakhulu kunobuningi.
- Ama-hashtag awasaqinisekisi ukufinyelela: i-algorithm isekela ukufaneleka, ukusebenzisana, kanye nesikhathi sokubuka okuqukethwe.
- Abadali, amabhrendi, kanye nezinkampani kuzodingeka bacabange kabusha amasu abo, bathuthukise ukukhetha kwabo amathegi futhi bagxile emizamweni yokuqukethwe okuxhumana nezithameli zabo.
I-Instagram inqume ukuyeka enye yezindlela zayo ezisetshenziswa kakhulu: leyo Ama-hashtag njengethuluzi lokuzama ukukhulisa ukufinyelela kokuthunyelweInethiwekhi yezokuxhumana ephethwe yi-Meta isiqalile ukukhawulela ngokusobala ukuthi zingaki amathegi angangezwa, yaphula iminyaka yemikhuba esekelwe ohlwini olungapheli lwamagama ajwayelekile.
Umqondisi weplatifomu, U-Adam MosseriI-Instagram ikuqinisekisile lokho Ibeka ama-hashtag afinyelela kwayisihlanu ngokuthunyelwe ngakunye kuhlelo lokusebenza lweselula. Ngalolu shintsho, inkampani ihlose ukunciphisa ukusetshenziswa kabi kwamathegi, ukuthuthukisa ukuhlelwa kokuqukethwe, futhi igcizelele ukuthi ukukhula kwesikhulumi akuxhomekile kakhulu kumacebo kodwa kuncike kakhulu ekubalulekeni kwangempela kwalokho okushicilelwe.
Yini ngempela eshintshile ngama-hashtag e-Instagram?
Kuze kube manje, i-Instagram ivunyelwe kufaka phakathi Ama-hashtag afinyelela kwangu-30 kokuthunyelwe okukodwaLokhu kuholele emazwini agcwele amagama angukhiye, ngokuvamile angahlobene kakhulu nesithombe noma ividiyo. Ngenqubomgomo entsha, uhlelo lokusebenza luzokhawulela umbhalo ku amalebula amahlanu aphezuluFuthi uma uzama ukwengeza eyesithupha, kuzovela isexwayiso esikuvimbela ukuthi uqhubeke.
Njengoba uMosseri echazile esiteshini sakhe esisemthethweni "Amathiphu e-Instagram"Ipulatifomu ikuqinisekisile lokho Ama-hashtag ambalwa athile asebenza kangcono kunohlu olude, olujwayelekile.Ngamanye amazwi, akusikho kakhulu ukuthi zingaki ezisetshenziswayo, kodwa ukuthi zihlobene kangakanani nokuqukethwe kwencwadi.
Ku-inthanethi ye-Instagram, okwamanje, Kusengenzeka ukubhala amathegi engeziweNakuba umbhalo unqunyelwe inani eliphezulu lezinhlamvu, futhi empeleni uhlelo lunciphisa noma luziba noma yikuphi ukweqisa, inethiwekhi yokuxhumana nabantu ibeka phambili ulwazi lweselula, okuyilapho ukusetshenziswa okuningi kugxile khona eSpain nakwamanye amazwe aseYurophu.
UMoseri ugcizelele ukuthi Ama-hashtag asiza ngokusesha, kodwa awakhulisi ngokuzenzakalelayo ukufinyelela.Eqinisweni, inethiwekhi yokuxhumana nabantu ibilokhu izama iminyaka eminingi ukuqeda inganekwane yokuthi uma usebenzisa ama-hashtag amaningi, uthola ukubukwa okuningi. "Ikhwalithi ibaluleke kakhulu kunobuningi," kusho umphathi esitatimendeni eziningana ngalesi sihloko.
Kungani i-Instagram ikhetha ama-hashtag amahlanu esikhundleni sama-30
I-Los Ama-hashtag avele njengohlelo lokuhlela nokuhlukanisa okuthunyelwe ngezigabaUphawu lwe-hashtag (#) lufakwa ngaphambi kwegama noma umusho, futhi lokho okuthunyelwe kuba yingxenye ye-hashtag enesihloko, okwenza kube lula ukuthola okuqukethwe okuhlobene. Eminyakeni yokuqala ye-Instagram, lapho okuphakelayo kwakuhambisana nokulandelana kwezikhathi futhi kunokuncintisana okuncane, ukusebenzisa ama-hashtag amaningi kwasiza ekutholeni ukubonakala okwengeziwe.
Ngokuhamba kwesikhathi, isimo sashintsha ngokuphelele. Njengoba inani labasebenzisi nokuqukethwe lakhula, Amalebula aba yindawo evundile yokusetshenziswa kabiAmabhulokhi ama-hashtag angu-20 noma angu-30 ajwayelekile, aphindaphindwa kaninginingi, ahlose ukuheha ukunaka kwe-algorithm kunokuxhumana nezithameli ezithile. Lokhu kusetshenziswa ngokweqile kudale umsindo, ukulahlekelwa ukufaneleka, futhi, ezimweni eziningi, kwenze umsebenzisi waba mubi kakhulu.
I-Instagram ibilokhu isabela kancane kancane. Okokuqala, Yethula izihlungi zokunciphisa ukusetshenziswa okukhulu kwama-hashtag ngama-bot nama-akhawunti azinikele ekukhuleni kokwenziwa.Wabe eselungisa i-algorithm ukuze amathegi abe nesisindo esincane ekusatshalalisweni kokuqukethwe, ebeka phambili izimpawu ezifana nokusebenzisana noma isikhathi abantu abasichitha bebuka okuthunyelwe.
Umkhawulo omusha we-hashtag emihlanu uyisinyathelo esilandelayo kuleyo nqubo: phoqelela abasebenzisi ukuthi bakhethe kangconoEsikhundleni sokugcwalisa umbhalo-ncazo ngazo zonke izinhlobo zamagama, i-Instagram ifuna abasebenzisi babeke phambili amagama athile ahlobene ngempela nesihloko seposi. Ngale ndlela, uhlelo lungabona ngokunembile ukuthi okuqukethwe ngakunye kumayelana nani futhi lukuncome kubantu abanezintshisekelo ezifanayo.
Imithombo yezimboni ecashunwe yimithombo yezindaba yaseYurophu isikisela ukuthi leli qhinga lihambisana nomgomo we-Meta wokuthi Nciphisa ugaxekile wamathegi ajwayelekile futhi uthuthukise ikhwalithi yezincomo, esimweni sokuncintisana okunamandla namapulatifomu afana neTikTok, nawo ancike kuma-algorithms acwengekile kakhulu.
Indlela ushintsho oluthinta ngayo i-algorithm kanye nokufinyelela kwezincwadi
Kusukela kwafika i-algorithm ngo-2017, okuphakelayo kwe-Instagram kuyeke ukulandelana kwezikhathi kwaqala ukubeka phambili ukufaneleka, ukusebenzisana, kanye nesikhathi sokubukaLokhu sekuvele kwaphazamisa amasu agxile kuma-hashtag kuphela, ngoba uhlelo lwaqala ukwazisa ezinye izinto kakhulu kunokuba khona kwama-tag.
Empeleni, umkhawulo omusha we-hashtag ezinhlanu kuqinisekisa ukuthambekela obekusungulwe yipulatifomu iminyaka eminingiUkusebenzisa ama-hashtag angu-25 noma angu-30 akuqinisekisi ukuthandwa okwengeziwe, ukuphawula, noma ukufinyelela. Eqinisweni, abadali abaningi bathole ukuthi uhlu olude lwamagama alunawo umthelela omkhulu ekusebenzeni kokuqukethwe kwabo.
I-Instagram iphinde yagcizelela lokho Izincomo zisekelwe kakhulu ekuziphatheni komsebenzisi.Yikuphi okuthunyelwe abakugcinayo, yikuphi abaxhumana nakho, isikhathi abasichitha bebuka ividiyo, kanye nohlobo lokuqukethwe abalusebenzisa njalo. Kulesi simo, amathegi aba usizo lwesibili, indlela yokuthuthukisa umongo wesihloko, kodwa hhayi indlela enqamulelayo "yokuphoqa" i-algorithm.
Lolu shintsho luphinde lube nomthelela oqondile endleleni imiphumela yokusesha kanye neziphakamiso eziboniswa ngayo kuthebhu ethi Hlola noma okuphakelayo kwezincomo. ukunciphisa umsindo odalwa amalebula amakhulu nalawo angaqondileIpulatifomu ihlose ukunikeza okuqukethwe okufanelana nezintshisekelo zangempela zomuntu ngamunye, into ebaluleke kakhulu ezimakethe ezivuthiwe njengeSpain, lapho ukugcwala kwezincwadi kuphezulu kakhulu.
Ngesikhathi esifanayo, inkampani iyavuma ukuthi lo mkhawulo unegalelo ku- ukunciphisa imikhuba "yokugebenga ukuzibandakanya"Okusho ukuthi, imizamo yokulawula uhlelo isebenzisa amaqhinga aphindaphindwayo, esikhundleni sokugxila kokuqukethwe okwengeza inani.
Umthelela kubadali, amabhrendi, kanye namasu okuqukethwe
Kwabadali bokuqukethwe, abantu abanethonya, amabhizinisi, kanye nemikhiqizo emincane esebenzisa inethiwekhi yokuxhumana nabantu njenge umbukiso oyinhloko eSpain nakwamanye amazwe aseYurophuInqubomgomo entsha idinga ukubuyekezwa kwemikhuba eseyivele ikhona. Amaphrofayili amaningi athembele kumabhulokhi aqinile angamathegi angu-20 noma angu-30 abawakopishe futhi bawanamathisela kuzo zonke izikhala zabo, kungakhathaliseki ukuthi ayahambisana nesihloko noma cha.
Ngomkhawulo wesihlanu, Lelo cebo alisasebenzi.Manje kubalulekile ukukhetha ngokucophelela amathegi achaza kahle okuthunyelwe: amagama akhethekile, amagama ahlobene nendawo noma imboni, noma amathegi umphakathi waleyo sihloko esithile owasebenzisa njalo. Ukunamathela kumahlanu kuphela kusho ukulahla umqondo wokuthi "okuningi kungcono" bese uzibuza, "Yimaphi amahlanu awusizo ngempela?"
Ochwepheshe bokumaketha kwedijithali abaxoxiswane nezikhungo ezahlukene zezindaba babonisa ukuthi lesi sinyathelo sisunduzela imikhiqizo ukuthi Gxila kakhulu ekuhlukaniseni nasekuhlaziyweni kwezilaleliEsikhundleni sokusebenzisa ama-hashtag ajwayelekile kuzo zonke izinhlangothi njenge-#love noma i-#instagood, kunconywa ukuthi kufundwe ukuthi yimaphi amathegi abalandeli abangaba khona emkhakheni ngamunye abawasebenzisa ngokwemvelo, bese kubekwa phambili lawo axhumana nemiphakathi ethile.
Kubadali baseYurophu abasebenza nezinhlangano noma imikhiqizo, lesi sibuyekezo singashintsha nendlela impumelelo yomkhankaso elinganiswa ngayo. Imibiko ngeke isakwazi ukususelwa kunani lama-hashtag asetshenzisiwekodwa ngezilinganiso ezifana nokufinyelela kwangempela, ukusebenzisana kwekhwalithi, ukuchofoza kuwebhusayithi noma ukuguqulwa.
Emkhakheni wokuhlaziya nokulungisa izinkundla zokuxhumana, ushintsho ludinga ukuzivumelanisa nezimo ngokushesha. Izixazululo eziningi zinconywa kuze kube manje uhlu olubanzi lwamathegi ukukopisha nokunamathisela; ngenxa yalesi sinyathelo se-Instagram, lawa mapulatifomu kuzodingeka alungise ama-algorithm awo ukuze aphakamise amagama ambalwa, kodwa afanele kangcono okuqukethwe kanye nezithameli eziqondiwe.
Ukuphela kwezinganekwane eziningana mayelana nama-hashtag ku-Instagram
Sekuyiminyaka eminingi izinhlobo ezahlukene zezeluleko kanye "nezindlela zokupheka zomlingo" ziphindaphindwa mayelana nendlela yokusebenzisa amalebula: kusukela ku- "Sebenzisa njalo wonke ama-hashtag angu-30" Lokhu kwakuhlanganisa amafomula okuthiwa ahlanganisa ama-hashtag amakhulu, aphakathi nendawo, namancane ukuze "akhohlise" i-algorithm. Eminingi yale miyalezo isetshenziswe ngochwepheshe abazibiza ngokuthi bangochwepheshe ukuthengisa izifundo, amathempulethi, namasu ezimangaliso.
Ngale nqubomgomo entsha, i-Instagram yenza isinyathelo esinesibindi futhi Kuyaziphika eziningi zalezo zinganekwane.UMosseri ucacise kakhulu ekuvezeni ukuthi, yize ama-hashtag angasiza okuqukethwe ukuthi kubekwe phezulu emiphumeleni yokusesha, wona wodwa awabangeli ukwanda kokuvakasha. Isincomo esisemthethweni ukuthi uchithe isikhathi ekuqondeni ukuthi yiziphi izinhlobo zeposi ezidala intshisekelo yangempela phakathi kwezilaleli zakho.
Ipulatifomu igcizelela ukuthi Isihluthulelo sokukhula sisekuqukweni.Ikhwalithi yomyalezo, ubuqambi, ifomethi efanele (isithombe, i-carousel, ividiyo emfushane), ukuvumelana, kanye nekhono lokuxhumana ngokomzwelo noma ukwazisa ngokucacile. Amathegi ayinhlanganisela esiza ukubeka lokho okuqukethwe kumongo wesihloko, kodwa awathathi indawo yomsebenzi omuhle wokudala.
ESpain nakwamanye amazwe ase-European Union, lapho ukusetshenziswa kobungcweti kwe-Instagram kusakazeke khona phakathi kwamabhizinisi endawo, abadali abakhethekile kanye namaphrojekthi omuntu siqu, lokhu kucaciswa kubaluleke kakhulu. Amabhizinisi amaningi amancane athembele ekusetshenzisweni okujulile kwama-hashtag njengendlela enqamulelayo ukuze bakhokhele ukuntuleka kokutshalwa kwezimali kokuqukethwe noma ukukhangisa, futhi manje kuzodingeka bacabange kabusha indlela yabo yokwenza izinto.
Ngesikhathi esifanayo, lesi sinyathelo singasiza ekuhlanzeni uhlelo lwezilebula. Ngokunciphisa isikhala esitholakalayo, mancane amathuba okuthi izilebula zisetshenziswe kabi. amagama amakhulu, angacacile, noma angafaneleki nhloboLokhu kuthuthukisa kokubili ulwazi lomsebenzisi kanye nokusetshenziswa okusebenzayo kwenjini yokusesha kanye nezincomo zezihloko.
Lokhu kushintshela kwe-Instagram ekusetshenzisweni kwama-hashtag okulinganisiwe kuphawula isimo esisha kulabo abasebenzisa inethiwekhi yokuxhumana nabantu nsuku zonke: nje ama-hashtag amahlanu ngeposi ngayinyeIpulatifomu ikwenza kucace ukuthi ukugxila akusekho ekwandeni kwamagama angukhiye, kodwa ekukhetheni ambalwa anengqondo futhi, ngaphezu kwakho konke, ekudaleni okuqukethwe okuthakazelisa ngempela abantu abakubonayo.
