- I-Instagram inyusa ubude be-Reels kusuka kumasekhondi angama-90 kuye kwayimizuzu emi-3 ukuze uthole ubuciko obuningi.
- Izinguquko zisabela esidingweni somsebenzisi futhi ufune ukuthuthukisa ukuncintisana ngeTikTok.
- Ukuhlukahluka okwengeziwe kokuqukethwe kulindeleke, okuhlanganisa okokufundisa okuningiliziwe nokulandisa.
- Ushintsho luqinisa isu le-Instagram ukubheja kuvidiyo ngokuqukethwe kwezithombe.
I-Instagram inqume ukunweba ubude bobude beReels ukusuka kumasekhondi angama-90 kuye kwamaminithi amathathu, ushintsho oluphawula ukuguqulwa kwecebo layo levidiyo emfushane. Isinqumo sigqugquzelwe ukufunwa kwabasebenzisi, abacabange ukuthi isikhathi esedlule sasinganele ukuveza imibono yabo ngokugcwele.
Lesi sibuyekezo simenyezelwe ngu-Adam Mosseri, oyi-CEO ye-Instagram, ochaze ukuthi le nkundla ifuna ukunikeza isikhala esengeziwe sokudala abadali bokuqukethwe. Ngalokhu kulungiswa, i-Instagram iyaqhubeka nokujwayela izitayela nezidingo zamanje, emakethe lapho ukuncintisana namapulatifomu afana neTikTok kuya kushuba.
Izizathu zoshintsho
I-Instagram ivumile ukuthi imizuzwana engama-90 edlule ayizange inikeze isikhathi esanele sokuthuthukisa amafomethi athile wevidiyo. Abasebenzisi abaningi bazwakalise ukuthi ngezinye izikhathi baye baphoqeleka ukuthi bahlukanise okuqukethwe kwabo kube iziqeshana eziningi noma bafinyeze imibono eyinhloko ukuze kulingane nomkhawulo wesikhathi obekwe yinkundla.
Ngaphezu kwalokho, ngalo mkhawulo omusha, i-Instagram ihambisana kakhulu nezinye izinkundla zevidiyo. I-TikTok, ngokwesibonelo, ibinweba ubude bayo obukhulu ngokuhamba kwesikhathi ukuze ivumele amavidiyo afika kuye Imizuzu ye-10, ngisho nezincwadi ezifika ku ihora elilodwa kwezinye izimo.
Umthelela emphakathini nakubadali bokuqukethwe
Lesi sibuyekezo sizonikeza abadali bokuqukethwe amandla kakhudlwana okuthuthukisa okokufundisa, izindaba ezilandiwe, nezinye izinhlobo zamavidiyo ajule kakhudlwana. Kwabaningi, lokhu kusho ithuba lokunikeza okuqukethwe okunolwazi nokuhlelekile ngaphandle kokukhathazeka ngomkhawulo wesikhathi.
Phakathi kwezinzuzo le fomethi entsha engaziletha kubasebenzisi, okulandelayo kuyagqama:
- Inkululeko eyengeziwe yokudala: Abadali bazokwazi ukuveza imibono yabo ngokugcwele.
- Ukwanda kokufinyeleleka kwe-organic: Amavidiyo amade angandisa isikhathi sokubuka nokuzibandakanya.
- Ukuncintisana okuqondile neTikTok: I-Instagram ibheke ukuqinisa ubukhona bayo emakethe yamavidiyo amafushane.
- Ukuheha abasebenzisi abasha: Labo abake bathola umkhawulo wemizuzwana engama-90 manje bangase bathole i-Instagram inkundla esebenza kangcono.
Inselele yokubamba izethameli
Naphezu kwezinzuzo zokunweba isikhathi, zikhona nezinselele. Okunye okubalulekile ukuthi i-Instagram iseyingosi yokuxhumana nabantu ebonakala ngokushesha. Abasebenzisi, abajwayele ukusebenzisa okuqukethwe okushesha kakhulu, bangase bangazimisele ukubuka amavidiyo amade uma bengawatholi eheha ngokwanele.
Ukuze ama-Reels emizuzu emithathu asebenze kahle, abadali bokuqukethwe bazodinga sebenzisa ngokugcwele umzuzwana ngamunye futhi basungule indlela abethula ngayo imibono yabo. Ngaphezu kwalokho, i-Instagram ingalungisa i-algorithm yayo ukuze ithande ukusatshalaliswa kwalawa mavidiyo ngokusekelwe ezingeni lokusebenzisana.
I-Instagram iqinisekisa ukuqondiswa kwayo kuvidiyo
Lolu shintsho luqinisa inkambiso ye-Instagram yokuthembela kakhulu kuvidiyo. Eminyakeni yamuva nje, inkundla ibisuka kokuqukethwe kwezithombe zendabuko futhi iqinise amathuluzi ayo kule ndawo, ngokuhlanganiswa kwamaReels nokuncintisana neTikTok enhliziyweni yesu layo.
Ngalesi silinganiso, i-Instagram ayifuni nje ukuthuthukisa ulwazi lwabasebenzisi bamanje, kodwa futhi nokuheha abadali abasha abathole ukuthi umkhawulo wesikhathi umfushane kakhulu kuze kube manje. Kusazobonakala ukuthi umphakathi uzosabela kanjani nokuthi lolu shintsho luzokwanela yini ukuncintisana nezinye izinkundla esezikhulise ngokuphawulekayo izinketho zazo zevidiyo.