- I-Instagram yethula uhlelo lokusebenza oluzinikele lokubuka ama-Reels kuma-TV, iqala ukuhlola ku-Amazon Fire TV.
- Lo mbono wenzelwe ukubukwa okwabiwe, ngama-Reels ahlelwe ngeziteshi ezinetimu kanye nokudlala ngokuzenzakalelayo ngomsindo.
- Ikuvumela ukuthi uxhume ama-akhawunti afinyelela kwayisihlanu ngedivayisi ngayinye, udale iphrofayili ekhethekile ye-TV, futhi ulawule iseshini kusuka kufoni yakho ephathekayo.
- Kuhlanganisa izinyathelo zokuvikela intsha kanye nezinhlelo zokwandisa emazweni amaningi aseYurophu nakwezinye izinhlelo ze-Smart TV.
Indlela esibuka ngayo amavidiyo amafushane ithatha ijika elithakazelisayo: ngemva kweminyaka sinamathele kumafoni ethu, amapulatifomu amakhulu aphinde abheke... ithelevishini yegumbi lokuphumula njengesikrini esiyinhlokoKulesi simo, i-Instagram inqume ukudlulela ngale kohlelo lwayo lokusebenza olujwayelekile futhi ihlole ulwazi oluthile lwama-Smart TV ehlose ukuncintisana ngalo ngesikhathi esithathwe yi-YouTube, iTikTok namanye amapulatifomu esikrinini esikhulu njengamanje.
Kunokuba nje "ilula" uhlelo lokusebenza lweselula, i-Meta iveze inguqulo ye I-Instagram igxile cishe ngokuphelele kuma-Reels for TV, ngomklamo omusha, ukuzulazula okwenzelwe ukulawula kude kanye nemisebenzi elungiselelwe ukusetshenziswa okungenzi lutho, okwabelwana ngakho, futhi ezimweni eziningi, ukusetshenziswa komndeni.
Kungani i-Instagram ingena kuthelevishini
Lesi sinyathelo senkampani siwukuphendula eqinisweni ababeliqaphela isikhathi eside: Ukubuka ama-Reels eqenjini kukhanga kakhulu kunokuwabuka wedwa. esikrinini esingamasentimitha amahlanu noma ayisithupha. Kungakhathaliseki ukuthi usekhaya nabangani noma umndeni, ithelevishini ifaneleka kakhulu kulolu hlobo lokusetshenziswa komphakathi, lapho amavidiyo exoxwa khona ngokuzwakalayo, emiswa isikhashana, ephindaphindwa, futhi okuhlangenwe nakho kwabelwana ngakho.
I-Instagram ichaze ukuthi, ngokusho kwedatha yayo yangaphakathi, Ukubukwa kwevidiyo emfushane kuyanda uma kuba uhlelo oluhlanganyelweYingakho benqume ukuqala ngesigaba sokuhlola esigxile endaweni eyodwa: amadivayisi e-Amazon Fire TV, nawo asakazeke eYurophu futhi akhona kumathelevishini amaningi kanye nabadlali bangaphandle.
U-Adam Mosseri, inhloko ye-Instagram, uvumile emcimbini wakamuva ukuthi ithelevishini iyi- Isihluthulelo "sobuso" sekusasa levidiyo Futhi bayazisola ngokungakhethi uhlelo lokusebenza oluzinikele ekuqaleni. I-YouTube ne-TikTok sezihlanganiswe kuma-Smart TV isikhathi esithile futhi zibonise ukuthi kukhona izilaleli ezizimisele ukufunda okuqukethwe okufushane kuthelevishini.
Ku-Instagram, lesi sinyathelo sihambisana nesu laso leminyaka yamuva nje, lapho ama-Reels ethathe indawo ephambili kuhlelo lokusebenza: ibha yokuzulazula yeselula yaklanywa kabusha ukuze iwanike ukuvelela okwengeziwe. amavidiyo amafushane nemiyalezo eqondileFuthi manje lokho kuzibophezela sekudluliselwe kokuhlangenwe nakho kuthelevishini.
Indlela uhlelo lokusebenza olusha lwe-Instagram lwe-TV olusebenza ngayo
Inguqulo ye-TV ayilingi kahle isikhombikubona seselula. Esikhundleni se-classic ukuskrola okuqondile okungenamkhawuloUhlelo lokusebenza luhlela ama-Reels abe uchungechunge lweziteshi nezigaba ezihambisana nezintshisekelo zomsebenzisi ngamunye, ngendlela esondele kakhulu kwinsizakalo yokusakaza kunenethiwekhi yezenhlalo yendabuko.
Esikrinini sasekhaya, uhlelo lokusebenza lubonisa imenyu elula nencane, enezigaba ze Ikhaya, Hlola futhi Uphrofayili Kufinyeleleka ohlangothini, njengalokho okunikezwa yi-YouTube kuma-Smart TV. Ngaphambi kokufinyelela okuqukethwe, isikhombimsebenzisi sinikeza ukukhetha kwamaphrofayili okukhetha ukuthi ubani obuka i-TV, okufana nalokho okwenzeka kumapulatifomu afana ne-Netflix.
Uma sebengaphakathi, amaReels aqala ukudlala. ngokuzenzakalelayo futhi umsindo uvuliwengaphandle kokuthi umsebenzisi adlule ividiyo ngayinye ngayinye. Isilawuli kude sivumela abasebenzisi ukuthi bagxumele kuvidiyo elandelayo, bame isikhashana, bathande, babukeze amazwana, noma babelane nge-Reel, balondoloze ukuxhumana nabantu ngaphandle kokukhungathekisa ulwazi.
Ukuzulazula kwesiteshi kuthathwa njengohlobo "lwe-zapping" yesimanje: umsebenzisi angashintsha phakathi kwezindlela ezahlukene Amabhulokhi anetimu ajikelezayoUkushintsha kusuka kumahlaya kuya kwezemidlalo, umculo, indlela yokuphila, noma izitayela ezidumile ngokuchofoza okumbalwa nje kwesilawuli kude. Ngaphezu kwalokho, umsebenzi wokusesha ukuvumela ukuthi uthole abadali abathile, amaphrofayili akhethekile kuma-Reels, noma amavidiyo ngezihloko ezithile.
I-Instagram igcizelela ukuthi uhlelo lokusebenza lusasebenza isigaba sokuqala sokuhlolaNgakho-ke, isakhiwo semenyu kanye nendlela okuqukethwe okuqoqwe ngayo kungashintsha kuye ngokuthi bakubona kanjani ukuziphatha kwezilaleli kusofa.
Ama-Reels ahlelwe ngeziteshi kanye nokuhlangenwe nakho okufana nokusakaza
Esinye sezici ezihlaba umxhwele kakhulu kule nguqulo ye-TV yindlela amavidiyo ahlelwe ngayo ngamaqoqo: esikhundleni sokuphakelwa okukodwa, ama-Reels aboniswa ku- iziteshi ezinezihloko ezifana nohlu noma izigaba epulatifomu yevidiyoUmqondo uwukuthi umuntu ngamunye angagxumela ngqo ohlotsheni lokuqukethwe olumthakazelisa kakhulu ngaphandle kokulahleka olwandle olungenamkhawulo lwezithunyelo.
Phakathi kwezibonelo inkampani ezibonisile kukhona iziteshi ze- Umculo omusha, izifinyezo zezemidlalo, ukuhamba, amahlaya, indlela yokuphila noma amavidiyo athrendayo phakathi kwabangane bomsebenzisi. Isiteshi ngasinye sisebenza "njengokusakaza" okuqhubekayo kwamaReels, axhunywa ngokuzenzakalelayo ngokulandelana.
Ngokubukeka, isikhombikubona sikhumbuza kakhulu ezinye izinhlelo zokusebenza zevidiyo kuma-Smart TV: ikholomu eseceleni enezingxenye eziyinhloko, kanye nakwesinye isikrini, Amabhulokhi e-Reels ahlukaniswe ngohlobo lokuqukethweLolu hlelo luvumela noma ubani ukuthi asheshe ajwayelane nokuzulazula uma esejwayele ezinye izinsizakalo zokusakaza.
Ukuze kulungiswe iqiniso lokuthi amavidiyo aqoshwa ngefomethi evundlile (9:16) kanti ama-TV ngokuvamile avundlile (16:9), uhlelo lokusebenza lukhetha ukubonisa izingcezu ngefomethi yazo yokuqala enamabhande aseceleni noma izizinda ezilungisiwe, ikhambi elivele libonwe kwamanye amapulatifomu. Nakuba ngobuhle bungaphelele, umphakathi ubonakala ubeka phambili ukulula kokubukela okuqukethwe okuxhumene kahle kunokucaca kwesithombe.
I-Instagram ikholelwa ukuthi le ndawo izosiza abadali baseYurophu naseSpain ukuthi babonakale esikrinini esikhulu, njengoba Ama-reel nawo ayahlelwa ngokusekelwe ekuthandweni nasekusebenzisaneni esifundeni ngasinye, okuvula ithuba lokuthi amaphrofayili endawo avele ku-TV emakhaya amaningi.
Ukufakwa, ama-akhawunti kanye nokuxhumanisa ngeselula
Inqubo yokuqala ukusebenzisa i-Instagram ku-TV yakho yenzelwe ukuba ibe lula ngangokunokwenzeka. Kumadivayisi e-Amazon Fire TV afakiwe esivivinyweni, okudingeka ukwenze nje Landa uhlelo lokusebenza lwe-Instagram esitolo okuhambisanayo bese ungena ngemvume nge-akhawunti ekhona.
Ukuze kube lula ukubhalisa, ipulatifomu ivumela xhumanisa i-TV nohlelo lokusebenza lweselulaKusukela esigabeni sezilungiselelo zefoni, ungaxhumanisa idivayisi yegumbi lokuphumula, ngaleyo ndlela ugweme ukufaka igama lomsebenzisi nephasiwedi ngesandla ngesilawuli kude, okuhlala kuyisicefe impela.
Uma sekuxhunyiwe, uhlelo lokusebenza lwe-TV lusekela kufika ku- ama-akhawunti amahlanu ahlukene kudivayisi efanayoNgamanye amazwi, ilungu ngalinye lomndeni lingaba nephrofayili yalo, enezincomo zalo kanye nomlando wokubuka, ngaphandle kokuphazamisa i-algorithm yabanye.
Ngaphezu kokuvumelanisa amaphrofayili akhona, uhlelo lokusebenza lunikeza inketho yokuthi dala i-akhawunti entsha ye-TV kuphelaLokhu kungaba usizo ezindlini ezihlanganyelwe, ezindlini zesibili, ezindaweni zokuphuza utshwala, ezindaweni zokungcebeleka, noma kulabo abakhetha ukuhlukanisa lokho abakubuka kuthelevishini nokusebenzisa kwabo omakhalekhukhwini nsuku zonke.
Esikhathini esizayo, inkampani ngokwayo iveze ukuthi ihlela ezinye izici zokuguqula ifoni ibe yi- isilawuli kude esihlakaniphileUkulawula ukudlala, ukushintsha iziteshi ze-Reels, noma ukwabelana ngokushesha ngevidiyo ebukwayo ku-TV kungenye yezenzo ezingenziwa ngokuthepha okumbalwa kusuka kufoni yakho ephathekayo.
Ukuvikelwa kwengane kanye nokuqukethwe okulungisiwe esikrinini esikhulu
Njengoba kuyisipiliyoni esenzelwe igumbi lokuphumula, lapho isikrini sibonakala khona kuwo wonke umndeni, i-Instagram igxile kakhulu ku izihlungi zokuqukethwe kanye nokuvikelwa kwentshaUhlelo lokusebenza lwe-TV lusekelwe ezimisweni zokuphepha ezifanayo nohlelo lokusebenza lweselula, kodwa luvumelaniswe nendawo ehlanganyelwe.
Kulesi sigaba sokuhlola, ama-Reels aboniswa kuthelevishini ngokuvamile alandela i- Uhlelo lokuhlukaniswa kohlobo lwe-PG-13iklanyelwe ukuqinisekisa ukuthi okuqukethwe kufanele abantu abaneminyaka engu-13 nangaphezulu futhi igwema izigcawu ezibucayi kakhulu lapho kukhona izingane noma intsha.
Ama-akhawunti abasebenzisi abangaphansi kweminyaka eyi-18 ubudala agcina imikhawulo efanayo naleyo esivele ikhona kuselula: ukufinyelela okulinganiselwe kumaphrofayela athile, ukulawula amazwana kanye nezihlungi ezinciphisa ukuchayeka kokuqukethwe okungase kubhekwe njengokungafanele. Konke lokhu kuhlanganiswe nolwazi lwethelevishini ngaphandle kokuthi umsebenzisi alungiselele noma yini eyengeziwe.
Enye imininingwane efanele ukuthi Isikhathi sokusetshenziswa kwe-Instagram ku-TV singaphakathi kwemingcele ebekiwe Ngokulandisa kwentsha. Okusho ukuthi, uma ingane encane ifinyelela umkhawulo wayo wansuku zonke noma isikhathi esibekiwe sokulala sifika, izexwayiso nemikhawulo kuzovela nakuthelevishini, kubavimbele ekushintsheni amadivayisi ukuze bagweme imithetho yenhlalakahle yedijithali ebekwe yimindeni yabo.
Ngale ndlela, i-Meta ihlose ukunciphisa ezinye zezigxeko ezivamile mayelana nomthelela wezokuxhumana kubantu abasha, okuletha kuthelevishini i- indawo elinganiselwe futhi elinganiselayo kunalokho okuvame ukubonwa ocingweni oluphathwayo.
Umehluko omkhulu phakathi kwe-Instagram kuselula naku-TV
Noma ubani ojwayele uhlelo lokusebenza lwe-smartphone olujwayelekile uzobona ngokushesha ukuthi inguqulo ye-TV isebenzisa i- umklamo olula ugxile cishe ngokuphelele kuma-ReelsAkukho ukufinyelela okuqondile ezindabeni, amanothi esikhashana, noma okuthunyelwe kwezithombe njengakuselula.
Ngesikhathi esefonini umsebenzisi uskrola ngesandla ku-feed, ku-TV i-logic iphambene nalokho: Amavidiyo axhunyaniswa njalo futhi ukungenelela nomlawuli kuncishiswa kube yizenzo ezithile njengokweqa i-Reel, ukumaka "Like", ukubukeza amazwana noma ukwabelana ngengxenye ethile.
Omunye umehluko obalulekile ukuthi okuqukethwe kuhlelwe kanjani. Kuselula, i-algorithm ixuba okuthunyelwe, izindaba, kanye nama-Reels ngokusekelwe ezithakazelweni zomuntu ngamunye. Nokho, ku-TV, Konke kugxile eziteshini nasezigabeni, ngesakhiwo esifana kakhulu nesamapulatifomu evidiyo afunwayo.
Indawo yokuqala yesipiliyoni nayo iyashintsha: esikhundleni sokuvula ngqo okuphakelayo, uhlelo lokusebenza luqala ngokubonisa isikrini sokukhetha iphrofayela bese kuba yilapho kuphela lapho kuvula khona iziteshi ze-Reels, ziphinda lowo mkhuba "obukayo?" ojwayelekile kakhulu ezinsizeni zokusakaza.
Ekugcineni, inguqulo ye-TV yaklanywa nge- ukusetshenziswa okwabiwe ngaphakathi kwekhayaNakuba uhlelo lokusebenza lweselula luvame ukuba ithuluzi lomuntu siqu. Izinketho ezifana nokushintsha ama-akhawunti ngokuchofoza okumbalwa, ukudala iphrofayela ehlukile ye-TV, noma ukuba nabasebenzisi abaningi babelane ngedivayisi efanayo kuyingxenye yaleyo filosofi.
Ukutholakala, ukwanda kanye nomongo eYurophu
Okwamanje, uhlelo lokusebenza lwe-Instagram lwama-TV luse- isigaba sokuhlola sinqunyelwe e-United States Manje sekuyindawo eyodwa: amadivayisi e-Amazon Fire TV. Yilapho inkampani iqoqa khona idatha ngemikhuba yokubuka, izikhathi zokubuka, kanye nezinhlobo zokuqukethwe ezibukwa kakhulu.
Inhloso kaMeta eshiwoyo ukuthi, uma imiphumela yalolu vivinyo lokuqala isihlaziyiwe, Uhlelo lokusebenza luzokhula kancane kancane luye emazweni amaningi nakwezinye izinhlelo ze-Smart TVNakuba kungekho zinsuku ezibekiwe, konke kukhomba ukuthi iYurophu, kanye neSpain, izoba sesigabeni esilandelayo uma ukuhlolwa kwamukelwa kahle.
Emakethe yaseYurophu, lapho ukwamukelwa kwama-TV axhunyiwe namadivayisi afana ne-Fire TV, i-Chromecast, kanye nezinye izidlali zemidiya kuphezulu kakhulu, inguqulo eqinile ye-Instagram ye-TV ingaba yi- enye indlela yokulwa nokunaka kombukeli, ukuncintisana ngqo ne-YouTube Shorts, i-TikTok noma okuqukethwe kokuzijabulisa kwamapulatifomu okusakaza.
Iqiniso lokuthi uhlelo lokusebenza lukhetha isikhombikubona esilula lenza kube lula ukusisebenzisa. ukuzivumelanisa nemikhiqizo ehlukene kamabonakude ezisebenza e-European Union, kusukela kubakhiqizi bendabuko kuya ezinkethweni ezingabizi kakhulu ezithengiswa ngezintambo ezinkulu ze-elekthronikhi zaseSpain.
Uma ukuqaliswa kulandela iphethini evamile yokwethulwa kwe-Meta, kulindeleke ukuthi kuqale kufinyelele ezimakethe ezinkulu zaseYurophu, okuhlanganisa iSpain, iFrance, iJalimane, ne-Italy, bese kancane kancane kuhlanganisa izindawo ezengeziwe, kuhlanganiswe ku- izitolo zezinhlelo zokusebenza zezinye izinhlelo zokusebenza ze-TV.
Ukufika kwe-Instagram kuthelevishini kubonisa ushintsho oluthakazelisayo endaweni: Ama-Reels awaseyona into ebhekwa nje kuphela esitimeleni noma ngesikhathi sekhefu elisheshayo, kodwa aseyifomethi engagcwaliswa... izikhathi ezabiwe egumbini lokuphumula, ngohlelo lokusebenza oluklanyelwe ukuhambisana nokusetshenziswa kwansuku zonke kwama-Smart TV kanye nendawo yokukhula eSpain nakwamanye amazwe aseYurophu njengoba uvivinyo luqina kakhulu.