- I-Meta izonikeza izinketho zokunciphisa ukwenziwa ngezifiso kwezikhangiso ku-Facebook naku-Instagram e-EU kusukela ngoJanuwari 2026.
- Lolu shintsho lulandela uMthetho Wezimakethe Zedijithali kanye nenhlawulo yama-€200 million ebekwe yiKhomishini yaseYurophu.
- Abasebenzisi bazokwazi ukukhetha phakathi kwezikhangiso ezenzelwe umuntu kakhulu noma ukukhangisa okungahloselwe kakhulu besebenzisa idatha yomuntu siqu encane.
- IBrussels izoqapha ukuqaliswa komodeli omusha ukuqinisekisa umthelela wayo wangempela kanye nenhlonipho ngokuzikhethela kwabasebenzisi ngokukhululeka.
I-Meta ithathe isinyathelo esibalulekile ebudlelwaneni bayo nabalawuli baseYurophu ngokuzibophezela ekunikezeni, okokuqala, inketho yangempela yokunciphisa izikhangiso ezenzelwe wena ku-Facebook naku-Instagram ngaphakathi kwe-European Union. Kusukela ngoJanuwari 2026, abasebenzisi bazokwazi ukunquma ukuthi inkampani ingayisebenzisa kangakanani idatha yabo ukuze ilungiselele izikhangiso abazibonayo kulezi zinkundla.
Lesi sinqumo siza ngemuva kwezinyanga eziningi zengcindezi evela eBrussels futhi siyingxenye yokusetshenziswa okuqinile kwe- Umthetho Wezimakethe Zedijithali (DMA)Imithetho emisha ye-EU idinga ukuthi izinkampani ezinkulu zobuchwepheshe zinikeze izakhamuzi ukulawula okukhulu kokusetshenziswa kwedatha yazo yomuntu siqu. Empeleni, lolu shintsho luzosho ukuthi ngeke kusadingeka ukwamukela izikhangiso ezenzelwe umuntu ngokuphelele. khokha okubhalisele ukuze babalekele kuye.
Ukuzibophezela okuphoqelelwe yi-Digital Markets Act
Isivumelwano phakathi kweMeta neKhomishini yaseYurophu siza ngemuva kokuba iKhomishini iphethe, ngo-Ephreli 2025, ukuthi Imodeli yokukhangisa yenkampani ayizange ihambisane ngokugcwele ne-DMANgokukhethekile, iBrussels icabange ukuthi ukukhetha okukhululekile nokuphumelelayo mayelana nokusetshenziswa kwedatha ngezinjongo zokukhangisa akuqinisekisiwe, njengoba kudingwa yimithethonqubo yamapulatifomu ahlukaniswe "njengabaqaphi" bemakethe yedijithali.
Kuze kube manje, uhlelo lwe-Meta e-EU lwalusekelwe ohlelweni oluphikisanayo olwaziwa ngokuthi "khokha noma imvume"Abasebenzisi kwadingeka bakhethe phakathi kokwamukela ukusetshenziswa kakhulu kwedatha yabo ukuze bathole izikhangiso ezenziwe ngezifiso kakhulu noma ukukhokha okubhaliselwe nyanga zonke kwenguqulo engenazikhangiso. IKhomishini ithole ukuthi lokhu kukhetha akunikezi enye indlela efanayo, yamahhala esebenzisa idatha yomuntu siqu encane.
Ngenxa yalokho kuhlaziywa, iBrussels yamemezela ukuthi iMeta yephula umthetho we-WFD futhi yaphoqelela inhlawulo yama-euro ayizigidi eziyizinkulungwane ezingu-200Ngaphezu kwalokho, yaxwayisa ngokuthi kungenzeka kusetshenziswe izigwebo ezengeziwe ngezikhathi ezithile uma inkampani ingashintshi imodeli yayo yokukhangisa emakethe yaseYurophu.
Ngenxa yengxoxo eseduze phakathi kwamaqembu amabili ezinyangeni ezilandelayo, iMeta manje izibophezele ekwethuleni uhlelo, ngokusho kweKhomishini, Kufanelana kangcono nomoya womthetho ngokunikeza enye indlela yokusebenzisa idatha yomuntu siqu kancane, ngaphandle kokuphoqelela inkokhelo yaleyo nketho.
I-DMA, eyasebenza kusukela ngoMashi wonyaka odlule, isebenza ezinkampanini eziyisithupha ezinkulu zobuchwepheshe - okuhlanganisa I-Meta, i-Apple, i-Google, i-Amazon, i-Microsoft kanye ne-ByteDance—futhi ivumela i-EU ukuthi ibeke izinhlawulo ezifika ku-10% wemali engenayo yenkampani emhlabeni wonke, ngisho nakufika ku-20% ezimweni zokwephulwa okuphindaphindiwe. Ngalesi sakhiwo sezomthetho, iBrussels ihlose ukulinganisela kabusha ukuncintisana kwedijithali nokuqinisa ukuvikelwa kwabathengi baseYurophu.
Indlela imodeli entsha yokukhangisa ezosebenza ngayo
Uhlelo olusha oluzosetshenziswa yiMeta kusukela ngoJanuwari 2026 lusekelwe ku- izindlela ezimbili eziyinhloko zokucubungula idatha Ngokukhangisa ku-Facebook naku-Instagram ngaphakathi kwe-European Union. Umsebenzisi kumele akhethe ngokucacile phakathi kwalezi zinketho uma esebenzisa izinsizakalo ngaphakathi kwe-EU.
Ngakolunye uhlangothi, ithuba lisekhona gunyaza ukusetshenziswa okugcwele kwedatha yomuntu siqu -njengomsebenzi epulatifomu, ukusebenzisana nokuqukethwe, noma idatha ethile yephrofayela- ukuze uthole izikhangiso eziqondene nawe kakhulu, ihlelwe kahle ukuze ivumelane nezintshisekelo nokuziphatha komuntu ngamunye.
Ngakolunye uhlangothi, kuzofakwa enye indlela yabelana ngemininingwane yomuntu siqu encane ngezinhloso zokukhangisa. Kulesi simo, ukuhlukaniswa kuzoncishiswa futhi izikhangiso ngeke zisaba ziqondile kangako, ngakho-ke ukukhangisa kuzobe kujwayelekile noma kungavumelani nomlando we-akhawunti ngayinye. Yilokhu iBrussels ekuchaze ngokuthi "indlela ehlanganisiwe" ephakathi kokwenza kube ngokwakho okugcwele kanye nemodeli ekhokhelwayo.
IKhomishini yaseYurophu igcizelela ukuthi lokhu Kungokokuqala iMeta ihlinzeka ngalolu hlobo lwenketho. eziteshini zayo zokuxhumana kulo lonke elaseYurophu. Kuze kube manje, inkampani isilethe izinguquko ezithile ku- ukwenziwa ngokwezifiso okuncishisiweKodwa-ke, umlawuli uzizwe sengathi awanele ukuhlangabezana nezidingo ze-DMA, njengoba enganikezanga enye indlela ecacile engaphazamisi ngaphandle kwezindleko ezengeziwe.
Nakuba kungeyona yonke imininingwane eyembulwe okwamanje mayelana ukuthi lezi zinketho zizokwethulwa kanjani ku-interface Ngokuphathelene ne-Facebook ne-Instagram, iBrussels igcizelela ukuthi inketho kumele icace, iqondakale, futhi kube lula ukuyisebenzisa. Umthethonqubo udinga ukuthi abasebenzisi babe nekhono "eliphelele nelisebenzayo" lokukhetha, ukuze bangacindezelwa ukwamukela izinga eliphezulu lokulandelela idatha.
Ukuqapha kweBrussels kanye nemiphumela yako kubasebenzisi baseYurophu
Uma imodeli entsha iqala ukusetshenziswa ngoJanuwari 2026, iKhomishini yaseYurophu ngeke icabangele ukuthi lolu daba luvaliwe. IKhomishini imemezele ukuthi kuzodinga ulwazi olwengeziwe oluvela ku-Meta futhi sizofuna impendulo kwabanye abathintekayo - okuhlanganisa amaqembu abathengi, ochwepheshe bobumfihlo kanye nabakhangisi - ukuze bahlole umthelela wangempela wezinketho ezintsha kubantu.
IBrussels ifuna ukuqinisekisa ukuthi, empeleni, abasebenzisi base-European Union, kuhlanganise nalabo abaseSpain, Basebenzisa ngempumelelo ilungelo labo lokukhawulela ukwenziwa kwezikhangiso ngokwezifiso Futhi uma lokho kukhetha kuhlala kuzinzile ngokuhamba kwesikhathi, ngaphandle kokuguguleka yimiklamo yesikhombimsebenzisi ekhuthaza ukusetshenziswa kwedatha okuphezulu.
Ngokusho kweKhomishini, lesi sinyathelo sizosho "ukusetshenziswa okuncane kwedatha yezakhamuzi zethu ngezinjongo zokukhangisa" futhi, ngokombono, kuzoqinisa ukuvikelwa kobumfihlo ngaphandle kokuvimbela ngokuphelele ukuxhaswa ngemali okusekelwe ekukhangiseni. Lena yinkinga ebucayi kakhulu eYurophu, lapho impikiswano ngokukhangisa okusekelwe kudatha kanye nokuhlonipha ubumfihlo ibilokhu iqhubeka iminyaka.
Kubasebenzisi baseSpain be-Facebook ne-Instagram, ushintsho luzohunyushwa lube yi- imenyu ecacile yezinketho, lapho banganquma khona ukuthi bakhetha ukugcina izikhangiso ezenzelwe kakhulu okuthandwa nguwe kanye nomlando wakho Noma bangakhetha ukwabelana ngolwazi oluncane nepulatifomu, ngisho noma kungabiza ukuthola izikhangiso ezivamile. Inselele ye-Meta izoba ukuqinisekisa ukuthi lokhu kulungiswa akukwenzi kube nzima kakhulu ulwazi lomsebenzisi noma kudale ukudideka phakathi kwamazinga ahlukene okwenza kube ngokwakho.
Nakuba iKhomishini ikwazisa ukuzibophezela "njengesinyathelo esihle kakhulu", iphinde yacacisa ukuthi akukuvimbeli ukuthi kuthathwe ezinye izinyathelo Uma ukusetshenziswa kungavumelani ekugcineni nencwadi nomoya we-DMA, ukuqapha kuzoqhubeka futhi ifayela elikumodeli yokukhangisa ye-Meta lizohlala livulekile ngenkathi kuqoqwa ubufakazi kanye nedatha ngokusebenza kwangempela kohlelo.
Isisindo sezomnotho sokukhangisa kanye nokungezwani kwemithetho
Nakuba iMeta ivumile ukuklama kabusha ingxenye yemodeli yayo, inkampani iyaqhubeka nokugcina lokho Ukukhangisa okuqondiwe kuyisisekelo esibalulekile sebhizinisi lakho futhi ithuluzi elibalulekile ezinkulungwaneni zezinkampani zaseYurophu. Le nkampani igcizelela ukuthi Izikhangiso ezenzelwe wena zivumela izinkampani ezincane neziphakathi nendawo Ukufinyelela izithameli ezithile ngempumelelo kuyinto abayibheka njengebalulekile ebhizinisini labo.
Ngokusho kwedatha ekhishwe yile nkampani, umsebenzi wokukhangisa ezinkundleni zayo ngonyaka odlule uxhunyaniswe ne- amakhulu ezigidigidi zama-euro emisebenzini yezomnotho ngaphakathi kwe-European Union kanye nokugcinwa kwemisebenzi engaphezu kwesigidi emazweni angamalungu angu-27. Kusukela kulo mbono, i-Meta ixwayisa ngokuthi noma yimiphi imikhawulo ebanzi ekusetshenzisweni kwedatha ingaba nemiphumela kule ndawo.
Ngakolunye uhlangothi, iKhomishini yaseYurophu ithi i-WTO ayikuvimbeli ukukhangisa okwenziwe ngezifiso, kodwa iyakwenqabela Kudinga imingcele ecacile kanye neziqinisekiso ukuze abasebenzisi bakwazi ukukhetha ezinye izindlela ezingaphazamisi kakhulu ngaphandle kokuzikhokhela. Umqondo uwukuthi ubumfihlo akufanele bube yinto yokunethezeka, kodwa kube ilungelo elifinyeleleka kubo bonke abahlali base-EU.
Lokhu kushaya kwenhliziyo okulawulayo kuyingxenye yomongo obanzi we Ukungezwani phakathi kwe-EU nezinye izinkampani ezinkulu zobuchwepheshe zase-USikakhulukazi mayelana nokuvikelwa kwedatha, ukucaca kokukhangisa, kanye nokulinganisela okuqukethwe. Ngaphezu kwecala le-Meta, iBrussels isanda kuthatha isinyathelo ngokumelene nezinye izinkundla, njenge-X (eyayikade iyi-Twitter), eye yathola ukugxekwa emikhakheni ethile yezepolitiki e-United States.
Ngokuzibophezela okusha kwe-Meta ekukhawuleleni ukukhangisa okwenziwe ngezifiso, izikhungo zaseYurophu zifuna ukuthumela umyalezo ocacile: amapulatifomu amakhulu azokwazi ukuqhubeka nokusebenzisa nokwenza imali ngezinsizakalo zawo emakethe ye-EU, kodwa kuzodingeka ukuzivumelanisa nohlaka oludinga kakhulu mayelana namalungelo edijithaliukucaca kanye nokulawula komsebenzisi idatha yakhe.
Ukuqaliswa kwezinketho ezintsha ngo-2026 kuzophawula iphuzu le-inflection Kubasebenzisi be-Facebook ne-Instagram eSpain kanye nakwezinye izingxenye ze-EU, abazoba nethuba lokulungisa izinga lokwenza ngokwezifiso izikhangiso abazitholayo ngaphandle kokukhokha noma ukuyeka ngokuphelele isevisi, ushintsho olungachaza kabusha ubudlelwano phakathi kwamanethiwekhi omphakathi, ubumfihlo kanye nomthetho waseYurophu eminyakeni ezayo.