- I-Threads ihlola imidlalo ehlanganiswe ngqo nemilayezo eyimfihlo.
- Ukuhlolwa kokuqala umdlalo webhasikidi wokuncintisana phakathi kwabangane ngaphakathi kwengxoxo.
- Lesi sici sihlose ukwandisa isikhathi sokusetshenziswa kanye nokuzihlukanisa ne-X, i-Bluesky, kanye nezinye izimbangi.
- Ngakho-ke i-Meta iqinisa ukuzibophezela kwayo ekusetshenzisweni kwemidlalo kumanethiwekhi omphakathi kanye nemiyalezo.
Isiteji imicuI-Meta, inethiwekhi yokuxhumana nabantu yengxoxo emfushane eqhutshwa yi-Meta, ilungiselela ushintsho olusha mayelana nendlela abasebenzisi abaxhumana ngayo. Le nkampani isiqalile ukuhlola imidlalo ehlanganiswe nemilayezo eyimfihloisici esihlanganisa ingxoxo nokuzijabulisa okulula, okufana nokunye izindaba zemidlalo yevidiyo, endaweni efanayo, ngenhloso yokuqinisa ukugcinwa kanye nokwenza izingxoxo phakathi kwabantu oxhumana nabo zikhange kakhudlwana.
Lesi sinyathelo sibeka ama-Threads endleleni ecacile kakhulu yamasu: ukusebenzisa ukuhlanganiswa kwemidlalo ngaphakathi kwemiyalezo njengendlela yokwandisa isikhathi abasebenzisi abasichitha kuhlelo lokusebenza, futhi, ngokusobala, bazihlukanise nezimbangi eziqondile ezifana X (okwakuyi-Twitter) noma Blueskyokwamanje ezinganikeli izinketho zokudlala zemvelo ngaphakathi kwezingxoxo zazo. EYurophu naseSpain, lapho ukuncintisana kokunakwa kwedijithali kukhulu khona, lolu hlobo lokwengeza lungenza umehluko omncane kodwa obalulekile ekusetshenzisweni kwansuku zonke, futhi luxhumeka nokwanda kwe ukumaketha kwabadlali begeyimu.
I-Threads ibheja emidlalweni efakwe emilayezweni
Ngokusho kolwazi olubikwe ngabezindaba abakhethekile, I-Meta ihlola imidlalo ngaphakathi kwemiyalezo ye-Threads.Ukuhlolwa kokuqala kugxile kumdlalo webhasikidi onezindlela ezilula kakhulu, ezenzelwe imidlalo esheshayo phakathi kwabangani ngaphandle kokushiya ingxoxo.
Umdlalo wenziwe endaweni yakini ngunjiniyela odumile obuyela emuva Alessandro PaluzziUPaluzzi, ochithe iminyaka elandela izinhlobo zokuqala zezinhlelo zokusebenza efuna izici ezifihliwe, wabelane ngesithombe-skrini esibonisa i- umdlalo omncane wokudubula i-basketballlapho umsebenzisi eslayida khona umunwe wakhe esikrinini ukuze azame ukuthola amaphuzu amaningi ngangokunokwenzeka engxoxweni uqobo.
Umqondo, ngokuhambisana neminye imidlalo emincane yeselula, ukuthi abahlanganyeli bemiyalezo bangakwazi ncintisana ukuthola amaphuzu amahle kakhuluBayaphikisana ngokungahleliwe ngenkathi beqhubeka nengxoxo. Le ndlela ifanelana nephethini "yokuzijabulisa okusheshayo" esivele ibonwe kwamanye amapulatifomu, kodwa manje isihlanganiswe ngqo nongqimba lokuxhumana nabantu lwe-Threads.
Okwamanje, umdlalo webhasikidi usesigabeni se- prototype yangaphakathi futhi ayitholakali emphakathini jikelele. Okhulumela i-Meta uqinisekise ukuthi inkampani iyazama lesi sici, yize inganikezanga izinsuku noma iziqinisekiso mayelana nokukhishwa kokugcina. Njengoba kunjalo ngezivivinyo eziningi zangaphakathi, ingahlala ekuhlolweni noma iguquke ibe ikhathalogi ebanzi yemidlalo uma imiphumela ilungile.
Inzuzo yokuncintisana ngaphezu kwe-X, i-Bluesky namanye amapulatifomu
Ukufika okungenzeka kwe imidlalo ngaphakathi kwemiyalezo ye-Threads Lokhu kuvula indlela yokuzihlukanisa nezinye izingosi zokuxhumana ezisekelwe kumbhalo. Amapulatifomu afana nalawa X y Bluesky Okwamanje, bagcina ulwazi olujwayelekile olusekelwe kokuthunyelwe nezimpendulo, ngaphandle kwezendlalelo zabo zokudlala ezingxoxweni zabo zangasese.
Emkhakheni wemiyalezo, isu le-Meta lihlose futhi ukuncintisana ngokungaqondile nohlelo lwe-ecosystem iMessage kuma-iPhonelapho izinsizakalo ezifana ne-GamePigeon zikuvumela ukuthi udlale kusuka kuhlelo lokusebenza lokuthumela imiyalezo, noma ngabe usebenzisa izinhlelo zokusebenza zezinkampani zangaphandle kanye namathuluzi engeza abangani ku-steamUma i-Threads iphumelela ekwenzeni imidlalo umsebenzi wendabuko, okulula ukuwusebenzisa futhi ngaphandle kokufakwa okwengeziwe, kungaba okukhanga kakhulu abasebenzisi abasebasha kanye nemiphakathi ekhuthele kakhulu.
Ezimakethe zaseYurophu, lapho i-WhatsApp, i-Telegram, izinhlelo zokusebenza ze-Apple, kanye nezinkundla zokuxhumana ezifana ne-X noma i-TikTok zihlala khona, noma yisiphi isici esihlinzeka nge- ungqimba olwengeziwe lokuxhumana ngaphakathi kwengxoxo uqobo Lokhu kungasiza ukugcina abasebenzisi nokwandisa imvamisa yokusetshenziswa. Ngale ndlela, imidlalo emincane ehlanganisiwe iba elinye ithuluzi empini yesikhathi sesikrini.
Ngaphezu kwesici sokuzijabulisa, i-Meta ingasebenzisa idatha yokusetshenziswa ehlanganisiwe—njalo ngaphansi kwemithethonqubo yobumfihlo esebenzayo e-European Union—ukuze ithuthukise izincomo zokuqukethwe, ikhuthaze izinhlobo ezithile zezingxoxo, noma ngisho nokuzama amandla amasha omphakathi emaqenjini nasemiphakathini.
Ukuhlanganiswa kwegeyimu njengethuluzi labasunguli kanye nezinkampani ezintsha zobuchwepheshe
Isinqumo sokuhlola imidlalo kumilayezo ye-Threads Ihambisana nomkhuba obanzi ohlelweni lwedijithali: ukusetshenziswa kwe ukuhlanganiswa kwemidlalo njengenjini yokuzibandakanyaUkunikeza imivuzo emincane, izinselele, noma amandla okuncintisana ngaphakathi kohlelo lokusebenza sekuyiyona ndlela evamile yokwandisa izikhathi nokuqinisa imikhuba yokusebenzisa.
Kubasunguli kanye namaqembu emikhiqizo eSpain naseYurophu, lesi sinyathelo se-Meta sisebenza njengenkomba yokuthi amapulatifomu amakhulu aya kuphi. okuhlangenwe nakho okusebenzisanayo komdabu —kusukela emidlalweni elula kuya ezinseleleni zomphakathi ezihlanganisiwe— kungaba yindlela yokuzihlukanisa ezimakethe ezigcwele kakhulu, kokubili kumaphrojekthi e-B2C kanye namamodeli e-SaaS anengxenye yomphakathi.
Ngokukhethekile, ukwethulwa kwemidlalo emincane kumilayezo ye-Threads kukhomba emgomweni ocacile: Khulisa isikhathi sokuhlala kanye nokuzibandakanya okungokwemveloUma abasebenzisi bechitha isikhathi eside engxoxweni, kulapho beba namathuba amaningi okuphendula, ukwabelana ngokuqukethwe, noma ukubuyela kuhlelo lokusebenza njalo. Lo mqondo ungasetshenziswa kuzo zonke izinhlobo zemikhiqizo yedijithali, kusukela emiphakathini ekhethekile kuya ezinkundleni zemfundo.
Ngesikhathi esifanayo, leli qhinga liphoqa ezinye izinkampani ezintsha zezokuxhumana ukuthi zicabange kabusha ngenani elengeziwe lamapulatifomu azo. Ukunikeza nje umbhalo, izithombe, namavidiyo kungase kunganeli esimweni lapho ungqimba oludlalayo kanye nokusebenzisana ngesikhathi sangempela Ziqala ukuba yingxenye yendinganiso yezingxenye ezithile zomsebenzisi.
Okuhlangenwe nakho kwangaphambilini kukaMeta ngemidlalo emilayezweni
Akukhona okokuqala I-Meta izama imidlalo ngaphakathi kwemiyalezoNgonyaka odlule, inkampani isivele ivivinye isici esifanayo ku Instagramlapho aqala khona umdlalo ofihliwe osekelwe kuma-emoji otholakala ngemiyalezo eqondile (ama-DM).
Kuleso simo, inselele kwakuwukukhetha i-emoji bese usebenzisa umunwe wakho ukuhambisa i-paddle phansi kwesikrini, ukuvimbela isithonjana ukuthi singawi. Umgomo kwakuwukugcina i-emoji ingasebenzi. i-emoji igxumagxuma isikhathi eside ngangokunokwenzekaUkuncintisana nabantu abaxhumana nabo engxoxweni ukuze babone ukuthi ubani ongafinyelela amaphuzu aphezulu kakhulu. Kwakuwumdlalo olula, owenzelwe ukudlala izikhathi ezimfushane, kodwa owanele ukukhombisa intshisekelo kaMeta ekuhlanganiseni ingxoxo kanye nokudlala imidlalo.
Ukuhlolwa ku-Instagram nakho kusebenze ukuqinisekisa ukuthi abasebenzisi basabela kanjani kulolu hlobo lobuchwepheshe. Nakuba umthelela ezilinganisweni zokusetshenziswa ungakachazwa esidlangalaleni, iqiniso lokuthi Izingxoxo manje zisebenzisa indlela efanayo kubonisa ukuthi i-Meta ibona amathuba okuqhubeka nokuhlola lo mugqa.
Ngaphandle kokuzijabulisa, lezi zinhlobo zezici zakha izikhathi ezabiwe engxoxweni, ezingaqinisa izibopho phakathi kwabasebenzisi kanye qinisa umbono wohlelo lokusebenza njengendawo lapho "izinto zenzeka khona"hhayi nje njengendawo yokufunda noma yokubhala imiyalezo.
Imicu, isesigabeni sokunwetshwa okugcwele kanye nesigaba sokuhlola
Ukuhlanganiswa kwemidlalo kuza ngesikhathi lapho I-Threads iyaqhubeka nokwandisa ikhathalogi yayo yezici ukuzama ukuziveza njengenye indlela efanele kwezinye izinethiwekhi zengxoxo zesikhathi sangempela. Ezinyangeni zamuva nje, ipulatifomu ifake amathuluzi namafomethi amasha aklanyelwe ukuheha izinhlobo ezahlukene zemiphakathi.
Phakathi kwalezi zici ezintsha, ukwanda komsebenzi we Imiphakathi enezindikimba eziningi kanye nezinkundla ezincaneLo mkhankaso ufuna ukubamba ingxenye yezilaleli ezihlukaniswe phakathi kwezikhala ezifana neReddit noma i-X uqobo. Le miphakathi ivumela abasebenzisi ukuhlela izingxoxo ngokusekelwe ezithakazelweni ezithile, into ebaluleke kakhulu kubasebenzisi abafuna izingxoxo ezijulile noma ezikhethekile.
Okunye okungeziwe muva nje kube inketho yokudala izincwadi zesikhashana ezinyamalalayo Ngemva kwamahora angama-24. Lesi sici, esikhumbuza amafomethi esikhashana athandwa kwamanye amanethiwekhi, sihlose ukukhuthaza izingxoxo ezizenzakalelayo futhi ezingahlali "zihlala njalo", kunciphisa umuzwa wokuthi konke okuthunyelwe kuqoshwa phakade.
Naphezu kwalezi zintuthuko, idatha etholakalayo iphakamisa ukuthi i-Threads isenendlela okufanele iyihambe ukuze ihlangabezane nabancintisana nayo ekungeneni emakethe, ikakhulukazi emazweni afana ne-United States, lapho U-X uyaqhubeka nokujabulela udumo olukhuluUmbiko wakamuva ovela ePew Research Center ukhombisile ukuthi abantu abadala abangu-21% e-U.S. basebenzise i-X, uma kuqhathaniswa nabangu-8% abake bazama i-Threads kanye nabangu-4% ababhalisele i-Bluesky.
EYurophu, isithombe sihlukene kakhulu ngenxa yokuba khona kwezinsizakalo eziningi kanye nomthelela womthethonqubo we-EU, kodwa isu liyafana: Thola ukuthandwa ngezici ezintsha ezinikeza inani elengeziwe futhi zikhuthaza umkhuba wokuvula izingxoxo nsuku zonke.
Ngalesi sivivinyo esisha emidlalweni yokuthumela imiyalezo, i-Meta iqinisa umqondo wokuthi isigaba esilandelayo sokuncintisana phakathi kwamapulatifomu omphakathi ngeke silwelwe kuphela emkhakheni wokuqukethwe, kodwa futhi nasendaweni... okuhlangenwe nakho okusebenzisanayo okuhlanganiswe engxoxweni uqoboUma lesi siphakamiso sithinta abasebenzisi, amanye amanethiwekhi cishe azolandela indlela efanayo ukuze agweme ukusala ngemuva.
