Usuku Lwe-Influencer: ukuthi ukuxhumana nomsebenzi ezinkundleni zokuxhumana kushintshe kanjani

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Njalo ngoNovemba 30, i- Usuku Lwe-InfluencerLolu suku, manje olusungulwe ngokuqinile ekhalendeni ledijithali, lunikeza isikhashana sokuzindla ngendima edlalwa yilezi zibalo ekuphileni kwethu kwansuku zonke. Ngaphandle kodumo noma ukubalwa kwabalandeli, laba ngabantu abafunde ukusebenzisa izinkundla zokuxhumana njenge-megaphone, bakhe imiphakathi ebalalelayo, ebathembayo, futhi babelane ngokuqukethwe kwabo.

Yeka ukuthi eminyakeni embalwa edlule kwakubonakala sengathi a ukuthambekela okudlulayo isibe yi- ubungcweti obuhlelekile, obunomthelela kwezomnotho, amasiko nenhlaloKusukela e-Spain nakulo lonke elaseYurophu kuya ezimakethe ezinkulu zomhlaba, abagqugquzeli bathinta esikuthengayo, ukuthi sizithola kanjani izindaba zethu, umculo esiwulalelayo, ngisho nezimpikiswano zomphakathi ezigcwalisa izikrini zethu. I-Influencer Day ihlose ngokunembile ukugqamisa lolu shintsho futhi ikhuthaze ukucabanga ngezici zayo ezinhle nezingezinhle.

Kungani i-Influencer Day igujwa ngoNovemba 30?

Umhla zingama-30 kuLwezi ususungulwe njengosuku okuthe ngalo Ibona umsebenzi wabadali bokuqukethwe abaye bakwazi ukuxhumana nababukeli abaningi ngokusebenzisa amapulatifomu afana neTikTok, Instagram, YouTube, neTwitch. Akusona isikhumbuzo sendabuko, kodwa usuku lokuzalwa kusukela kumandla wemvelo yedijithali kanye nentshisekelo yomkhakha ekwenzeni lo msebenzi ubuchwephesha.

Enye yezinhlelo ezivame ukucashunwa uma kuxoxwa ngalesi sikhumbuzo yileso sika I-FLUVIP, inkampani egxile kwezokukhangisa nge-influencerLesi sinyathelo sihole emcabangweni wokunikezela usuku oluthile kulabo abaguqule izinkundla zokuxhumana zaba yindawo yabo yokusebenza. Inhloso bekuwukugqamisa inani abaliletha ku-ecosystem yedijithali, ukukhombisa isikhathi nomzamo ngemuva kokuthunyelwe ngakunye, futhi kugcizelelwe umbono wokuthi akukhona nje "ukulayisha izithombe," kodwa mayelana nokuphatha amaphrojekthi, imikhiqizo yomuntu siqu, nemiphakathi.

I-Influencer Day iphinda isebenze njengesikhumbuzo soshintsho olujulile: i uguquko ukusuka ethonyeni lendabuko ukuya ethonyeni elisabalalisiweNgaphambili, isisindo sombono womphakathi sasigxile kosopolitiki, izintatheli ezazisakazwa kabanzi, noma osaziwayo bethelevishini. Namuhla, umuntu odlulisa umuzwa wokuxhumana kusuka ekamelweni lakhe lokulala, ephethe umakhalekhukhwini kanye nendaba okufanele ayixoxe, angaba nomthelela oqhathanisekayo noma omkhulu nakakhulu ezigabeni eziningi zabantu.

Kulo mongo, izehlakalo zangomhla zingama-30 kuLwezi zisimema ukuthi singabuzi nje ukuthi ubani onethonya, kodwa ukuthi lelo thonya lisetshenziswa kanjani futhi ngamuphi umthwalo wemfaneloUbuqiniso, ukungafihli ngemikhiqizo, nokuhlonipha izethameli kube yizinto ezibaluleke kakhulu lapho kuhlolwa umdali.

Abathonya basendaweni: icala lase-Badajoz kanye ne-viral Spain

I-influencer phenomenon ayikhawulelwe emadolobheni amakhulu amakhulu noma izihlabani zomhlaba. Emadolobheni afana E-Badajoz, abadali bendawo bazenzele eyabo indawo. emcabangweni womncane kunabo bonke, kuze kube seqophelweni lokubeka idolobha kumephu yedijithali esekelwe kumavidiyo amagciwane.

Elinye lamagama alokhu liqhamuke ngelika U-Juan Pérez (@juanpere_), osekwazile ukuqoqa abalandeli abangaphezu kwezigidi ezintathu TikTokOkuqukethwe kwakhe kuhlanganisa izinqubo zansuku zonke, amahlaya, nomculo, futhi enye yamavidiyo akhe adume kakhulu kwaba umkhankaso wochungechunge lwe-TV oluthi "El juego del calmar" (The Squid Game), oluqoqe ukubukwa okungaphezu kwezigidi ezingu-62. Lezi zinhlobo zezibalo zibonisa ukuthi umdali ozalelwe edolobheni eliphakathi nendawo angafinyelela kanjani izethameli zomhlaba.

Uhlu lwamaphrofayela avela ku-Badajoz alugcini lapho. Umbhangqwana owakhiwe ngu U-Lorena Pérez no-Álex Sánchez, ngemuva kwe-“Travelers’ Things”[Igama lomuntu/inkampani] isiguqule uthando lwabo lokuhambela umhlaba lwaba iphrojekthi yedijithali ezinzile. Ngebhulogi yabo kanye nenkundla yezokuxhumana, babelana ngolwazi lwabo behlala eLondon, Edinburgh, Lanzarote, naseFuerteventura, futhi banikeze izeluleko kulabo abaphupha ngokulandela ezinyathelweni zabo. Umphakathi wabo uphendukela kubo bobabili ukuze uthole ukuzijabulisa futhi uthole izimpendulo zemibuzo esebenzayo ngaphambi kokupakisha izikhwama zabo.

Ezweni lamahlaya, Raúl Otero (@rauloterocc) Unabalandeli abacishe babe ingxenye yesigidi ku-TikTok enamavidiyo ahlekisayo ahlala edlula ukubukwa kwesigidi; abanye baze bafinyelele ezigidini ezingu-11. Ukuba khona kwakhe kukhombisa ukuthi ukuzijabulisa okulula kusengenye yezinto ezinamandla kakhulu zokukhula ezinkundleni zokuxhumana.

Amaphrofayli agxile engxoxweni nasezigigabeni zamanje nawo agqama, njenge U-Helio Roque (@helioroque_)obeka amazwana ezindabeni zamanje nezinhlelo zomculo ezifana ne-"Operación Triunfo" kubalandeli abacishe babe ngu-200.000, noma izimo lapho ulwazi lomuntu siqu luba indaba yomphakathi, njengaleso Beti Cid (@beticidd), owaqala ukwabelana ngendaba yakhe yokukhulelwa ku-TikTok eneminyaka engu-18, phakathi nalolu bhubhane, futhi namuhla uhlanganisa amashumi ezinkulungwane zamantombazane azaziyo ekuphileni kwakhe kwansuku zonke.

Imephu igcwaliswa ngeziphakamiso ezisondelene kakhulu nensimu, njenge U-Juan Chen (@chen_eats), igxile ku-gastronomy yase-Badajoz. Amavidiyo ayo adume kakhulu azungeza "ukufuna isinkwa esingcono kakhulu" kanye nokuhlolwa kwezikhungo ezahlukene edolobheni, okuhlanganisa ukuzijabulisa nezincomo eziwusizo zalabo abahlala noma abavakashela indawo.

Lezi zibonelo zibonisa ukuthi kanjani Abantu abaningi ngokwengeziwe bakha okuqukethwe okuvela emadolobheni anosayizi omaphakathi noma amancaneUkwakha umphakathi ngokusebenzisa ukungaguquguquki nokuxhumana komuntu siqu. I-Influencer Day iphinde isebenze ngokugqamisa lamaphrojekthi asezingeni eliphansi, anikeza ukubonakala kwezinto ezingokoqobo ezingaveli njalo emithonjeni yezindaba evamile.

Ithonya emculweni: ukusuka esiteji kuya kokuphakelayo

Embonini yomculo, izibalo zomgqugquzeli kanye nomculi zihlangene zaze zafika lapho Kunzima ukuhlukanisa lapho isiteji sigcina khona nalapho iphrofayili ye-Instagram noma ye-TikTok iqalaI-Influencer Day nayo igxile kule ndlela entsha yokuqonda ubudlelwano phakathi komculo nezinkundla zokuxhumana.

Abaculi bayathanda U-Ariana Grande, u-Taylor Swift, u-Katy Perry, u-Selena Gomez noma u-Aitana Ababona abaculi kuphela kodwa futhi abadali bokuqukethwe bangempela abakwazi ukusetha amathrendi emhlabeni jikelele. Okuthunyelwe kwabo akugcini nje ekumemezeleni ama-albhamu noma ukuvakasha; zihlanganisa amazwibela ezimpilo zabo zansuku zonke, ukucabanga komuntu siqu, ukuma ezindabeni zomphakathi, kanye nobuhle obukhethwe ngokucophelela obukhuthaza izigidi.

Ukuxhumana okuhlala njalo abakugcina nabalandeli babo ngokusebenzisa I-Instagram, i-TikTok, i-YouTube noma i-X (i-Twitter yangaphambili) Ishintsha indlela umphakathi ozwa ngayo umculo. Ukukhishwa akuselona nje okukodwa emsakazweni: kuza nezinselelo ezibangelwa amagciwane, ukubuka kuqala kwevidiyo, ukudlala bukhoma okungahleliwe, namasu okusebenzelana enza abalandeli babe yingxenye esebenzayo yomkhankaso.

Kulo mongo, ithonya ledijithali lamaciko athanda U-Ariana Grande noma u-Taylor Swift Idlulela ngale komculo kuphela. Ukukhishwa ngakunye kuvusa izingxoxo mayelana nokunikwa amandla, ubudlelwano bomuntu siqu, imfashini, noma ubushoshovu, futhi abalandeli bakho bahumusha amathrekhi, bakhe imibono, futhi babelane ngokuqukethwe okuhlobene. Umphakathi awusadli nje; iphinde ihlanganyele.

Kwenzeka okufanayo naku U-Katy Perry, u-Selena Gomez noma u-AitanaLaba bagqugquzeli, amaphrofayili abo asebenza njengombukiso wochwepheshe kanye nendawo esondelene, baxoxa ngezihloko ezinjengomama, impilo yengqondo, ukuzethemba, kanye nempilo yansuku zonke—izindikimba eziqinisa umuzwa wokuxhumana. Le nhlanganisela yombukwane nobuqiniso isiza ukuchaza ukuthi kungani, ngoSuku Lwe-Influencer, abalandeli abaningi baphinde bacabange ngomthelela la maciko ekubukeni kwawo umhlaba.

Indlela isibalo somgqugquzeli esivele ngayo

Nakuba igama elithi “influencer” lihlobene nokukhula kwe-inthanethi, umqondo wokusebenzisa ubuso obaziwayo ukuqondisa ukusetshenziswa noma ukuqinisa isithombe somkhiqizo Ibuyela emuva kude. Ekupheleni kwekhulu le-19 nasekuqaleni kwelama-20, abasubathi, abalingisi, nabaholi bemibono sebevele bavela ezikhangisweni njengamanxusa, besebenza njengezibonelo ezithenjwayo zomphakathi.

Ukuphumelela okukhulu kufike ngokunwetshwa kwe-inthanethi futhi, ngaphezu kwakho konke, nge ukuthandwa kwezinkundla zokuxhumana njenge-Facebook, YouTube, Instagram, noma TikTok. Kungazelelwe, noma ubani onomakhalekhukhwini noxhumano lwe-inthanethi angakwazi ukuzidalela esakhe isiteshi, alayishe amavidiyo, izithombe, noma ukusakaza bukhoma, futhi aqoqe izethameli ngaphandle kokudabula izihlungi zikamabonakude, umsakazo, noma umshini wokunyathelisa ovamile.

Leyo nqubo yenza intando yeningi yaduma futhi yabangela ukuvela kwe abadali bokuqukethwe abangochwephesheOkwaqala njengokuthunyelwe okungahleliwe mayelana nempilo yansuku zonke kancane kancane kwashintsha kwaba amafomethi ayinkimbinkimbi: uchungechunge lwevidiyo, ama-podcasts, amabhulogi akhethekile, ukusakazwa bukhoma okunetimu, noma izincwadi zezindaba, lapho umgqugquzeli ethatha khona imisebenzi efana nokubhala, ukukhiqiza, ukuhlela, ukuphathwa komkhiqizo, nokuzibandakanya komphakathi.

Namuhla, ithonya lisakazwa phakathi kwamaphrofayili ahlukene kakhulu: imfashini, ubuhle, ubuchwepheshe, ukuhamba, ezemidlalo, i-gastronomy, imfundo yezezimali, impilo yengqondo, nokuxhumana kwesayensi, phakathi kwabanye. Eziningi zalezi niches, ama-influencers asebenza njenge amamodeli angakahleleki kodwa anethonya elikhulu ezinqumweni zababukeli babo, obathintayo ngaphambi kokuthenga, ukuthatha izifundo noma ukukhetha indawo yokuvakasha.

Lokhu kuvelela kuhambisane nokusebenza ngokusemthethweni kokumaketha kwabanamandla. Imikhiqizo isuke ekusebenzisaneni ngezikhathi ezithile yaya hlanganisa abadali emasu abo okuxhumanaUkulinganisa imiphumela, imikhankaso yokuhlukanisa, nokugxila ebudlelwaneni besikhathi eside. Usuku Lomgqugquzeli nalo luyalubona lolu shintsho, lapho umdali eyeka khona ukuba isivakashi esisodwa futhi abe uzakwethu obalulekile.

Uma isikrini sithatha umonakalo waso: impilo yamehlo nomsebenzi womdali

Ngaphandle kwezici ezinhle kakhulu zomsebenzi, i-Influencer Day isiza futhi ukugqamisa Izinselelo zomsebenzi nempilo ezibhekene nalabo abahlala benamathele esikrininiEnye yezinto ezivame kakhulu ukucindezelwa kwamehlo, inkinga eya ngokuya ivama kubantu abasha abachitha amahora amaningi behlela, beqopha noma bephethe izinkundla zokuxhumana.

Ophthalmologists kanye nongoti bayasikhumbuza ukuthi Amehlo ethu awaboni kahle lapho sichitha amahora amaningi sigqolozele izinto zedijithaliUkucwayiza kuncipha kakhulu—kusuka cishe izikhathi ezingu-14 ngomzuzu kuya kwezi-4 kuphela—okugqugquzela ukuhwamuka kwefilimu yezinyembezi futhi kubangele ukoma, ukucasuka, ububomvu, noma ukungaboni kahle. Lezi zimpawu zingahambisana nomuzwa wobunzima, ubuhlungu bekhanda, nokungakhululeki okuvamile okuchazwa abadali abaningi ngemva kwezinsuku eziningi zokusebenza.

Izici ezinjenge ibanga ukuya esikrinini, usayizi wefonti, noma ukuma komzimba Lezi zici zithonya ngqo ubunzima bamehlo. Uma idivayisi iseduze kakhulu, ifonti incane kakhulu, noma usebenza endaweni engakhululekile, umzamo owenziwa amehlo akho uyakhula futhi ungakhululeki uvela ngokushesha.

Lo mkhuba awuthinti kuphela labo abasebenza kahle ezinkundleni zokuxhumana. Ucwaningo lwakamuva lubonisa lokho Cishe u-79% wentsha eneminyaka engu-18 kuya kwengama-35 uchitha amahora amaningi ngosuku phambi kwezikrini Bakhombisa izimpawu zokuxineka kwamehlo, njengamehlo omile, ikhanda elibuhlungu, noma ukungaboni kahle. Endabeni yabagqugquzeli, abengeza amahora okukhiqiza emahoreni okusetshenziswa, ukuchayeka kukhulu kakhulu.

Ngokuhamba kwesikhathi, ochwepheshe baxwayisa ngalokho Ukusetshenziswa kakhulu kwemishini kungakhuthaza ukuqala noma ukuqhubeka kwe-myopia.Olunye ucwaningo luxhumanisa ihora elengeziwe lesikhathi sesikrini sansuku zonke nokwanda okuphawulekayo kwengozi yokuba naleli phutha le-refractive, okugqamisa isidingo sokuthola imikhuba emihle yokunakekela amehlo kusukela esemncane.

Ukunciphisa lezi zinkinga, kunconywa izinyathelo ezilula kodwa ezisebenzayo: ukucwayiza ngokuqaphela kaningiSebenzisa izinyembezi zokwenziwa uma kudingeka, lungisa ukukhanya nokugqama kwemishini yakho, gcina ibanga elanele, bese ulandela umthetho wama-20-20-20 (thatha ikhefu lemizuzwana engu-20 njalo ngemizuzu engu-20 yomsebenzi ngokubheka into engaphezu kwamamitha ayisithupha). Ukuhlolwa okuvamile nochwepheshe nakho kuyagcizelelwa, ikakhulukazi uma ukungakhululeki kunamandla noma kuphikelela.

Izimiso zokuziphatha, ukwethembeka kanye nokusebenza ngendlela efanele kwethonya

Njengoba abagqugquzeli sebezuze ukuvelela engxoxweni yomphakathi, impikiswano mayelana Yiziphi izindinganiso zokuziphatha okufanele labo ababikayo, abanikeza imibono, noma abatusa imikhiqizo ngezinkundla zokuxhumana bazilandele?Ezimweni eziningi, ingxenye yezethameli ithemba abadali abathile ngaphezu kwemidiya evamile, ephindaphinda isibopho sabo.

Ngokuhambisana nokukhuphuka komgqugquzeli kwezohwebo, okuthiwa intatheli-abadaliLaba ngochwepheshe abasebenzisa i-TikTok, i-YouTube, i-Instagram, noma izincwadi zezindaba ukuze banikele ngokuqukethwe okuqinisekisiwe, okufundisayo okunomongo kanye nomsebenzi wenkonzo yomphakathi. Amathuluzi nemihlahlandlela yakhelwe ukusiza abaxhasi, amagumbi ezindaba, kanye nomphakathi ukuhlukanisa phakathi kwamaphrojekthi abalulekile nama-akhawunti asakaza okuqukethwe okungalungile noma okuqukethwe okugqugquzelwa izintshisekelo ezingafihli lutho.

Phakathi kweziphakamiso eziphawuleka kakhulu yilezi ukwethenjwa okukhethekile kanye nezinhlaka zokwethembeka zabadaliLe mihlahlandlela iphakamisa izinkomba zokuhlola imikhuba emihle nemibi. Izici ezinhle zihlanganisa ukubeka izinto obala mayelana noxhaso, ukucaca ekuhlukaniseni iqiniso nemibono, ukulungisa amaphutha emphakathini, ukuhlukahluka kwemithombo, kanye nokuhlolwa kokuphawula ngendlela efanele. Izici eziyinkinga zihlanganisa izimpawu ezifana nokufiphala kwezimali, ukusatshalaliswa kwedatha engamanga, ukuntuleka kokuchasiswa, kanye nokukhuthazwa kwezinto ezinobuthi.

Lawa mathuluzi awasebenzi nje kuphela ukuhlola abagqugquzeli bezindaba, kodwa futhi Abezindaba ngokwabo kufanele babuyekeze indlela ababambisana ngayo nabadali nokuthi yiziphi izimfuno abazibeka kubo.Esimweni lapho imingcele phakathi kokukhangisa, imibono, nokuqukethwe kwesevisi iya ngokufiphala kakhulu, izethameli zidinga indlela ecacile yokunquma ukuthi ubani ezimethembayo.

Ngalo mqondo, i-Influencer Day isiyithuba lokukhuluma ngalo obala, uxhaso lwezimali, ukuzimela kokuhlela kanye nokungqubuzana kwezintshisekeloImibuzo enjengokuthi ingabe umdali uyachaza ukuthi ubani okhokhela imikhankaso yakhe, ukuthi ingabe bakwenza kucace lapho okuthunyelwe kuxhaswa, noma ukuthi bahlukanisa ngokucacile yini imibono yabo namaqiniso abawabikayo isibe yisisekelo sokuhlola okwenziwa yizinkampani zombili nabalandeli.

Ama-Virtual influencers: umngcele omusha wokumaketha kwabathonya

Eceleni kwesibalo somdali ongumuntu, kuvele ukuthambekela okusha kakhulu eminyakeni yamuva: i ama-virtual influencers adalwe ngobuhlakani bokwenziwa noma ukugqwayiza kwe-3DLaba balingisi bedijithali, abaklanywe futhi baphathwa amabhrendi noma ama-ejensi, sebephenduke abalingiswa bemikhankaso emikhakheni efana nemfashini, okunethezeka, imidlalo yevidiyo noma i-eSports.

Izinkampani zibona izinzuzo ezimbalwa kuzo: Ukulawula okuphelele kwesithombe, ukutholakala okungu-24/7, futhi azikho izingcuphe zomuntu siquUmgqugquzeli obonakalayo akabambeki emahlazweni abengalindelekile, akenzi ngokuzenzekelayo, izitatimende ezingekho emthethweni, futhi angakwazi ukuzivumelanisa ngokushesha nezinguquko zesu. Konke ukubonakala kuyingxenye yohlelo lokuxhumana olubalwe ngokuphelele.

Ukukhula komkhakha kuyamangalisa, futhi ukuqagela kukhombisa ukuthi imakethe yomhlaba wonke yalaba balingisi bedijithali ingahamba amashumi ezigidi zama-euro eminyakeni ezayoAmagama afana no-Lil Miquela, uLu do Magalu noma iSpanishi u-Aitana López avame ukushiwo njengezibonelo zokuthi iphrofayili eyakhiwe ngekhompyutha ingaqongelela amakhulu ezinkulungwane noma izigidi zabalandeli futhi ibe nenkanyezi emikhankasweni efinyelela kude.

Nokho, ukukhuphuka kwayo kuvula izimpikiswano ezibalulekile mayelana ubuqiniso, ukuxhumana ngokomzwelo, kanye nemikhawulo yokumelwaKwabanye ababukeli, ukuthakaseleka kobuhle kanye nokuqamba okusha kwezobuchwepheshe kunxephezela ukungabi khona komuntu wangempela ngemuva komlingiswa. Abanye, nokho, bakholelwa ukuthi ithonya lilahlekelwa incazelo yalo lapho kungekho okuhlangenwe nakho kwangempela komuntu okusekela ukulandisa.

Kunoma ikuphi, ukukhuphuka kwamathonya abonakalayo kuqinisekisa ukuthi ukumaketha kwabanamandla kuyaqhubeka nokuzisungula futhi lokho Usuku Lomgqugquzeli lugujwa esimweni soguquko oluqhubekayolapho abadali abazimele, abadali bezintatheli, amaphrofayili ezinkampani kanye nezinhlamvu zedijithali ngokuphelele kuhlangana khona.

Ngakho-ke umhla zingama-30 kuNovemba usube usuku olubalulekile lokuqonda isiqondiso sokuxhumana ezinkundleni zokuxhumana: kusukela kubantu abasha base-Badajoz abahamba ngegciwane futhi baqwashisa umphakathi wabo, kuya ezihlabanini ezinkulu ezihlanganisa umculo nomthelela, kulabo ababika ku-TikTok noma ama-avatar akhiqizwa yi-AI. Zonke ziyingxenye ye-ecosystem efanayo lapho Ukunaka kuyinsiza ephikiswa kakhulufuthi lapho ithonya likalwa kukho kokubili ekubukeni nasekuthembekeni okwakhiwa nomphakathi ngamunye.