Ukuhweba nge-inthanethi eSpain: i-omnichannel, i-air logistics kanye ne-artificial intelligence kubeka inkambo

Abalandeli Abakwe-Inthanethi » Amanethiwekhi omphakathi » Ukuhweba nge-inthanethi eSpain: i-omnichannel, i-air logistics kanye ne-artificial intelligence kubeka inkambo

Ukuhweba nge-inthanethi eSpain kubhekene nokukhula okukhulu okuphawulwa ukuhlanganiswa kokuthengiswa kwe-omnichannel, izinguquko ekuthuthweni kwezindiza, kanye nokwanda kobuhlakani bokwenziwa. Imicimbi efana neMarketplace Summit 2026, idatha yezimpahla zomoya ze-Aena, kanye nemiphumela ye-Amazon Badweba isithombe lapho ukuhlanganiswa kweziteshi, ukusebenza kahle, kanye nobuchwepheshe kuba yizinsika zokukhula.

Njengoba lo mkhakha ufuna ukuzivumelanisa nomthengi ofuna izinto eziningi, Izinkampani zibheja ngamasu axhumanisa izitolo ezibonakalayo, izitolo eziku-inthanethi, kanye nokuhweba kwezenhlalo.Okwamanje, izinto zokuthutha emoyeni ziyalungiswa kabusha futhi izinkampani ezinkulu zobuchwepheshe zitshala imali eningi kakhulu engqalasizinda ye-AI. Konke lokhu kudala uhlelo lwe-ecosystem ngokuguqulwa okugcwele.

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Ingqungquthela Yemakethe ka-2026: I-Omnichannel njenge-axis yamasu

Ngomhlaka-1 kuJulayi, i-Truss Room yaseMovistar Arena Madrid yasingatha iMarketplace Summit 2026, umcimbi owahlanganisa izikhulumi eziyikhulu kanye nababekhona abangaphezu kuka-500. Isigaba sesi-3, ngaphansi kwegama elithi "Innovation & Tech", sigxile endleleni ubuhlakani bokwenziwa, ukuzenzekela kanye ne-omnichannel Bachaza kabusha ukuphathwa kwendawo yemakethe. Ingxoxo ezungezayo ethi "I-Omnichannel Ethuthukisiwe: I-Connecting Physical, Online, and Social Commerce Stores" ibonise u-Fernando Sainz Martínez-Vara de Rey (Bleckmann) njengomengameli, kanye noCarlos Fominaya (Ysabel Mora), Fares Kameli (La Casa de las Carcasas), Emilio Luján (Modgala) (Modgala waseSpain), u-Emilio Luján (u-Áro) no-Áro (Modgala) waseSpain).

Ochwepheshe bavumile ukuthi i-omnichannel idlulela ngalé kobuchwepheshe noma ukuvumelanisa isitoko. Bavikele ukubaluleka kokubeka ikhasimende esicongweni sesu futhi baxhumanise ngempumelelo izitolo ezibonakalayo, i-e-commerce, kanye neziteshi ezintsha zezentengiselwano zomphakathi ukuqinisekisa okuhlangenwe nakho okungenazihibe. Baphinde bagcizelela ukuthi isu eliphumelelayo le-omnichannel lidinga ukubambisana kuyo yonke iminyango yenkampani, ukuphathwa kwedatha okufanele, kanye nombono ohlangene wamakhasimende. Ikhono lokuhlanganisa zonke izindawo zokuxhumana seliyinto ehlukanisayo ukuthuthukisa ukwethembeka kwamakhasimende, ukwenza ngcono ukusebenza, kanye nokukhiqiza ukukhula okusimeme.

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Ukuthunyelwa kwezindiza zaseSpain: umehluko phakathi kweBarcelona, ​​​​iMadrid neZaragoza

Idatha yezimpahla zomoya yengxenye yokuqala ka-2026 ibonisa amaqiniso ahlukene kakhulu ezikhumulweni zezindiza ezinkulu zaseSpain. Isikhumulo Sezindiza saseMadrid-Barajas sivale ingxenye yokuqala yonyaka ngamakhilogremu ayizigidi ezingu-396,72 kanye nokukhula okungu-0,5%.Lokhu kungazinzi kube kubi kakhulu ngoJuni ngokwehla ngo-3,8%. Ukuwa kwethrafikhi neQatar (-23,9% ngoJuni) kanye ne-UAE (-7,3%) kube nomthelela omkhulu emiphumeleni, kanti ukwehla neChina (-1,4%) kukhomba ukuqondiswa kabusha kwezimpahla ezihlobene neqiniso elisha le-e-commerce.

Okwamanje, isikhumulo sezindiza iBarcelona-El Prat asibonisi zimpawu zokwehla kwesivinini: Engxenyeni yokuqala yonyaka, ikhuphuke ngamakhilogremu ayizigidi ezingu-104,87, okungu-12,3% ngaphezulu kunonyaka odlule.Futhi ngoJuni, ikhule ngo-16,4% yaya kumakhilogremu ayizigidi ezingu-18,75. IBarcelona ithole ukukhula okumangalisayo kwethrafikhi yayo neChina (+126%) kanye ne-UAE (+56%), inciphisa ukwehla kwezinye izimakethe. Ngakolunye uhlangothi, iZaragoza, ebilokhu iyisishoshovu sempahla yomoya ngokukhula ngo-17,5% engxenyeni yokuqala yonyaka, ibonise izimpawu zobuthakathaka ngoJuni ngokwehla ngo-5,1%, okubangelwa ukwehla kwethrafikhi ne-UAE (-51,3%) kanye neMexico (-7,6%). I-Vitoria, ekhuliswe yi-DHL kanye nokuxinana kwezimoto eJalimane, ikhule ngo-1,6% engxenyeni yokuqala yonyaka. kanye no-7,7% ngoJuni, okubonisa imiklamo emisha yochungechunge lwezokuthutha.

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Ubuhlakani bokwenziwa buqhuba ukuhweba nge-inthanethi kanye nokukhangisa

I-Amazon ivale ingxenye yokuqala ka-2026 ngenzuzo ezuzisayo engu-$92.902 billion, ngaphezu kuka-163% kunonyaka odlule, kanye nenzuzo engu-$382.125 billion (+18%). Umshayeli oyinhloko kwakuyi-Amazon Web Services (AWS), imali engenayo yayo ekhule ngo-37% yaya ku-$42.200 billion.Iqhutshwa yisidingo sengqalasizinda yobuhlakani bokwenziwa, inkampani inyuse isibikezelo sayo sokutshalwa kwezimali ngo-2026 saya ku-$220.000 billion, esibekelwe izikhungo zedatha kanye nama-chip ayo njengeGraviton neTrainium. Imali engenayo yokukhangisa nayo ikhule ngo-26%, yafinyelela ku-$19.809 billionukuhlanganisa i-Amazon njengomdlali oyinhloko ekukhangiseni kwedijithali kanye ne-Google kanye ne-Meta.

Ngesikhathi esifanayo, ubuhlakani bokwenziwa buguqula ukudalwa kokuqukethwe okubonakalayo kwezentengiselwano ze-e. Amathuluzi afana ne-Pollo AI akuvumela ukuthi uguqule izithombe zomkhiqizo zibe amavidiyo agqwayizayo asezingeni le-cinema Ngaphandle kwesidingo sokukhiqiza okuvamile, kunciphisa izindleko nesikhathi. I-Video Extender enamandla e-AI epulatifomu efanayo yenza kube lula ukuvumelanisa amavidiyo akhona namafomethi ahlukene okusabalalisa, okuyisihluthulelo semikhankaso yamapulatifomu amaningi. Leli khono lokuhlola okusheshayo lishintsha umqondo wokuthuthukisa umkhankaso wokukhangisa.okuvumela imikhiqizo ukuthi ihlole izinguqulo eziningi zesikhangiso esifanayo ngezindleko ezincane kakhulu, ezifana Indlela i-AI echaza ngayo kabusha ukuhweba nge-e-commerce kwama-SME.

EYurophu, i-L'Oreal nayo ibike ukuthi isigamu sokuqala sinamandla ngokukhula okufana nokwabanye okungu-6,5%, izinzuzo eziqopha umlando kanye nokugeleza kwemali okuqinile. okuqhutshwa ukusungula izinto ezintsha, ukuhweba nge-inthanethi kanye nokuguqulwa kwedijithaliLe nkampani iqinisekile engxenyeni yesibili yonyaka, isekelwa ukwethulwa kwemikhiqizo emisha kanye nokuthengwa kwayo.

Isimo sezentengiselwano ze-inthanethi eSpain sibonisa imboni echumayo, lapho ukuthengisa kwe-omnichannel, ezokuthutha emoyeni, kanye nobuhlakani bokwenziwa kuhlangana khona ukuze kuchazwe ikusasa lomkhakha. Nakuba izimakethe zigxile ekuhlanganisweni kweziteshi kanye nokuhlangenwe nakho kwamakhasimende, ukuthunyelwa kwezindiza kuyashintshwa ngeBarcelona njengesikhungo esikhulu sokukhula. Futhi njengoba i-Amazon ihola phambili ekutshalweni kwezimali kwe-AI, amathuluzi okuqukethwe ashukumisayo aguqula ukukhiqizwa kwamavidiyo ezitolo eziku-inthanethi kube yintando yeningi. Konke kukhomba inzuzo yokuncintisana kwezentengiselwano ze-e-commerce eyakhelwe phezu kwekhono lokuhlanganisa ubuchwepheshe, imisebenzi, kanye nombono we-omnichannel wangempela.

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