Ukuthenga uhlu lwama-imeyili kungase kubonakale kuyindlela enhle yokwandisa uhlu lwakho lwababhalisile ezinkundleni zakho zokumaketha, kodwa kuza nenani lemiphumela emibi. Inhloso ukukhiqiza ithrafikhi futhi uzuze ekukhangiseni okudijithali, kodwa ukuthola izinhlu ezinjalo kungaba iphutha elikhulu lesithunzi somkhiqizo wakho. Kulesi sihloko, sizohlola izici ezingezinhle zokuthenga uhlu lwe-imeyili, ngokombono wochwepheshe emkhakheni wokumaketha kwedijithali.
1. Yiliphi iphutha elikhulu lapho uthenga uhlu lwama-imeyili?
Ukuthenga kabi uhlu lwama-imeyili kungaba elinye lamaphutha abiza kakhulu ongawenza. Kungaholela esilinganisweni esiphansi esivulekile, futhi uma okuqukethwe kungafanele, lokhu kulimaza nesithunzi senkampani. Lokhu kungaholela ekulahlekelweni amakhasimende angaba khona, okuholela esizukulwaneni sabasebenzisi abambalwa.
Kodwa-ke, ochwepheshe abambalwa bokuthengisa abawazi ngempela umehluko phakathi kohlu lwe-imeyili lwekhwalithi enhle nolumpofu. Ukuqonda indlela yokuhlukanisa phakathi kohlu lwe-imeyili olusezingeni eliphansi kanye nekhwalithi enhle yinto okufanele yenziwe yibo bonke ochwepheshe bezentengiso.
Okulandelayo kuchaza i Izici ezibalulekile okufanele uzicabangele lapho uthenga uhlu lwama-imeyili wekhwalithi enhle:
- Hlola uhlu lwakho lwe-imeyili ngokuya ngeminyaka.
- Qiniseka ukuthi abathintwayo ohlwini lwakho bahlobene nenkampani yakho.
- Qiniseka ukuthi izicelo zokuqinisekisa zithunyelwe.
- Hlola uhlu ukuze uthole ukuthi oxhumana nabo banamakheli e-imeyili avumelekile yini.
- Hlola ukuthi uhlu alugcwele yini amakheli e-imeyili aphelelwe yisikhathi.
Ukuba nohlu lwe-imeyili lwekhwalithi enhle kungasiza ukwandisa ukuvuleka namazinga okuphendula, ngaleyo ndlela kukhiqize ukwethembeka okwengeziwe kwamakhasimende enkampanini yakho. kanye nokufaka isandla ekuthuthukisweni kwewebhusayithi yakho. Ngakho-ke, inqubo yokukhetha uhlu olulungile lwe-imeyili ibaluleke kakhulu ukuze kuthuthukiswe imiphumela ye ukumaketha nge-imeyili.
2. Imiphi imiphumela engaba nayo ukuthenga uhlu lwama-imeyili?
Ukuthenga izinhlu ze-imeyili zomkhankaso wakho wokumaketha kungaba yingozi. Lokhu kungenxa yokuthi lezi zinhlu zivame ukwakhiwa ngamakheli aphelelwe yisikhathi noma angalungile ongeke uze uwafinyelele ngomlayezo noma ulwazi lwakho.
Enye yezingozi ezinkulu iwela kuzihlungi zogaxekile. Izinjini zokusesha zazisetshenziselwa ukuthumela izinhlawulo kubathumeli be-imeyili, ikakhulukazi lapho bethumela ama-imeyili ogaxekile.
Manje usongo luqhubekela phambili, njengoba lezi zinhlu zigadwa yibona, yingakho yakho isithunzi siyahlupheka, Nokho, lolu hlobo lomsebenzi lubhekwa njengogaxekile futhi wonke ama-imeyili akho azohlukaniswa njengogaxekile.
Ngaphezu kwalokho, iqiniso lokuthenga uhlu lwama-imeyili liyakhiqiza ukulahlekelwa imali ngoba imali itshalwa entweni ekhiqiza imiphumela engagculisi noma engagculisi.
Lokhu kungenxa yokuthi maningi amakheli angapelwanga kahle, okusho ukuthi imilayezo yethu ayenziwanga ngendlela efanele.
Kubaluleke kakhulu qala isu lakho lokumaketha ngokwakhiwa kohlu lwabo, lwangempela futhi olusekelwe emsebenzini wokuzithandela wabantu kanye namakhasimende angaba khona. Lokhu kuhlanganisa ukusetshenziswa kwe izigelekeqe etholakalayo ukuze kuthathwe ama-imeyili, kanye nokusetshenziswa kwe izipho noma izinzuzo zokuvuselela ukubhalisa.
3. Ungaligwema kanjani iphutha elikhulu lapho uthenga uhlu lwama-imeyili?
Ezweni lanamuhla, uhlu lokuthenga luwumkhuba ovamile walabo abafuna ukukala amabhizinisi abo ngokushesha. Nakuba lokhu kungase kubonakale kuyindlela elula yokufinyelela izethameli eziningi, ezifanele, kunamaphutha amaningi ongawenza lapho uthenga uhlu lwama-imeyili, okungaholela ekusebenzeni kabi, ukulimaza isithunzi, nokumoshwa kwezinsiza.
Okokuqala, izinhlu ezithengiwe zingaphelelwa isikhathi, njengoba abasebenzisi bengashintsha noma bakhansele ukubhalisa kwabo noma kunini. Ngaphezu kwalokho, ama-imeyili angase angahloniphi futhi okuqukethwe okuthunyelwe kungase kungasebenzi kwabanye abasebenzisi., okungaholela ekusetshenzisweni kabi kwama-imeyili kanye nenani elibalulekile labantu abamaka imeyili njengogaxekile.
Ukuze ugweme leli phutha elikhulu lapho uthenga uhlu lwama-imeyili, Kubalulekile ukuthi uqinisekise ubuqiniso bohlu ngaphambi kokuthenga. Lokhu kusho ukuthi uyaqinisekisa ukuthi uhlu lusesikhathini samanje, ukuthi abasebenzisi banentshisekelo ngempela kokuqukethwe abazokuthola, nokuthi ukuphenyile ukuqinisekiswa kohlu, ngamathuluzi e-imeyili okuqinisekisa uhlu ukuqinisekisa ama-imeyili.
Ngakolunye uhlangothi, ukuya kuzithameli ezihambisana nebhizinisi lakho, kungcono ukukhiqiza isizinda sakho sokuxhumana. Lokhu kusho ukuthi ukuxhumana kuzokwenziwa nabasebenzisi abathanda imikhiqizo namasevisi akho, ukwakha uhlu lwakho lwe-imeyili. Lokhu kuzokusiza ukuthi ube nembuyiselo engcono ekutshaleni kwakho umkhankaso, uqinisekise ukufezeka kwezinhloso zakho.
4. Ungawavikela kanjani ama-imeyili akho kanye nohlu lwakho lwababhalisile?
Ukugcina ama-imeyili akho kanye nohlu lwakho lwababhalisile luvikelekile kubalulekile ekuvikelekeni kwebhizinisi lakho kanye nedatha yamakhasimende akho. Kunezindlela ezimbalwa zokwenza lokhu futhi nazi ezimbalwa:
- Sebenzisa amaphasiwedi aqinile: Ukusebenzisa amagama ayimfihlo okunzima ukuwaqagela nokuwashintsha ngezikhathi ezithile kuyindlela elula kodwa esebenzayo yokuvimbela ukufinyelela okungagunyaziwe kuma-akhawunti akho. Zihlele ukuze zishintshe ngezikhathi ezithile futhi ugweme ukuzigcina kuziphequluli noma amafayela kukhompyutha yakho.
- Sebenzisa izihlungi zokuqukethwe: Leli thuluzi lisetshenziselwa ukuvimba ama-imeyili angaba yingozi nezinanyathiselwa eziqukethe amagciwane ekhompyutha. Ngaphezu kwalokho, kunezinhlelo ezingalandelela ngokuzenzakalelayo ukuhlaselwa kogaxekile nobugebengu bokweba imininingwane ebucayi.
- Phatha ababhalisile bakho: Ukudala amasegimenti ababhalisile bakho nokwenza okuqukethwe kube ngokwakho kuye ngamunye wabo kuyisu elisebenzayo lokugwema ugaxekile nokuthuthukisa ukuhlobana kwama-imeyili owathumelayo. Lokhu kudala ubudlelwano obungcono phakathi komkhiqizo wakho nezithameli zakho.
Lezi ngezinye zezinyathelo zokuphepha zokuvikela ama-imeyili akho kanye nohlu lwakho lwababhalisile. Njengomnikazi webhizinisi, kubalulekile ukuqaphela lezi zinqubo ezisebenzayo ukuze uvikele ulwazi lwekhasimende lakho futhi uvimbele ukukhwabanisa.
Kuyatuswa futhi ukuqasha nezinsizakalo ezikhethekile ekuvikelekeni okunikeza ukuvikeleka okwengeziwe ezindabeni ezifana nalezi ukulandelwa ekuvikelweni kwedatha, ubumfihlo namaphutha ekhompuyutha.
5. I-crm kanye ne-automation ingasiza kanjani ukuphatha ngempumelelo uhlu lwakho lwe-imeyili?
Amathuluzi e-CRM Nokuzenzakalela Kungasiza Kanjani Ukuphatha Uhlu Lwe-imeyili Ngokuphumelelayo
Izixazululo ze-CRM nokuzenzakalela kuvumela ukuphatha kahle uhlu lwakho lwe-imeyili. Lawa mathuluzi angakusiza ukuthi uphathe oxhumana nabo be-imeyili kalula futhi ngaphandle kwamaphutha. Ama-CRM akusiza ukuthi ubone, uhlukanise futhi uhlukanise oxhumana nabo ngaphezu kokugcina ulwazi lwakho luhlelekile futhi luhlelekile. Ngaphezu kwalokho, i-automation ikunikeza ithuba lokumisa imisebenzi ephindaphindayo, ukwabela amaqembu imisebenzi, udale uhlu lwama-imeyili olususelwa ekuziphatheni komsebenzisi. Nazi ezinye zezindlela eziphezulu amathuluzi e-CRM nokuzenzakalela okungakusiza uthuthukise ukuphathwa kohlu lwakho lwe-imeyili.
Hlela kahle uhlu lwakho lwe-imeyili
Ama-CRM kanye ne-automation kuzokusiza ukuthi ugcine uhlu loxhumana nabo be-imeyili oluhlala lusesikhathini samanje. Lokhu kuzokwenza uhlu lwakho lwamakheli lunembe kakhudlwana futhi ngeke ube sengcupheni yokuthumela imilayezo kubantu abangasenantshisekelo yokuthola ama-imeyili akho. Lawa mathuluzi azokusiza futhi ukuthi uhlukanise uhlu lwakho ukuze ukwazi ukuthumela ama-imeyili aqondiswe kakhulu kubabukeli bakho. Lokhu kungakusiza ukuthi uthole ukusebenza okungcono kakhulu emikhankasweni yakho ye-imeyili futhi uthuthukise imiphumela yakho.
Thuthukisa isikhathi sokuphendula
I-CRM kanye ne-automation nakho kukuvumela ukuthi uthuthukise isikhathi sokuphendula sama-imeyili akho. Lawa mathuluzi azokusiza ukuthi umise imithetho namaqembu omsebenzi ukuze uhlale uphendula ama-imeyili esingeniso avela ezithamelini ezithile ngokushesha okukhulu. Kungasetshenziswa okufanayo ekuthumeleni imibiko koxhumana nabo ngabanye ngolwazi abaludingayo ngokushesha.
Amathuluzi wokuhlaziya
Ama-CRM kanye ne-automation kuphinda kunikeze amathuluzi okuhlaziya ukuze ukwazi ukuqapha ukusebenza kwama-imeyili akho futhi ubone ukuziphatha kwabasebenzisi bakho mayelana nohlu lwakho lwe-imeyili nemikhankaso, ukuze uthuthukise njalo imiphumela yesu lakho le-imeyili. Ngakho-ke, amathuluzi afana Abalandeli.ku-inthanethi Bakunikeza izibalo ezinemininingwane ukuze ukwazi ukulawula kangcono uhlu lwakho lwamakheli.
Ungakhohliswa ukuheha kokuthenga uhlu lwe-imeyili olunolwazi oluningi lokuxhumana namakhasimende. Iphutha elikhulu livamise ukuholela ekuvukeleni okukhulu, ukuvinjelwa, ngisho nezijeziso, ezingaba nomthelela omkhulu ebhizinisini. Kungakho kubalulekile ukufunda ukuthi ungenza kanjani uhlu lwakho lwababhalisile, lapho wonke umuntu azi ukuthi uwatholaphi ama-imeyili, futhi avume ukuwamukela. Lokhu kuzoqinisekisa ukuthi isu lakho lokumaketha nge-imeyili liyaphumelela.