- Uhambo lwe-eCommerce Day Tour 2026 lugubha iminyaka engama-20 futhi lufinyelela kuma-200 njengeplatifomu ebalulekile ye-Digital Commerce eLatin America.
- Lolu hambo luqondiswe kubaphathi abakhulu kanye nabaphathi abahola ushintsho lwedijithali, kugxilwe kakhulu ekuthengiseni, kumabhrendi, kanye nokuhweba okuhlangene.
- Amazwe ayisishiyagalombili esifundeni azosingatha i-Tour, ngokusekelwa yizinhlangano zezohwebo neze-e-commerce zendawo.
- I-ajenda ihlanganisa i-AI, ukuhweba ngokubambisana, izimakethe, i-fintech, imidiya yokuthengisa, i-smart logistics, kanye nethalente ledijithali.
El Uhambo Losuku Lwezentengiselwano lwe-e-commerce lubhekene nohlelo lwayo lwango-2026 njengesikhathi esibalulekile kwezentengiselwano zedijithali zase-Ibero-American. Ngemva kweminyaka engamashumi amabili yomsebenzi ongaphazanyiswa, lolu hambo seluzimise njengendawo ebalulekile yokuhlangana kochwepheshe abakha ikusasa lezitolo, izinhlobo, kanye namabhizinisi edijithali esifundeni.
Kule minyaka engamashumi amabili, i-Tour isuke ekubeni uchungechunge lwezinsuku eziqondene nomkhakha othile yaya ekubeni yi- ingqalasizinda ezinzile yengxoxo, ukuqeqeshwa kanye nokukhuluma phakathi kwezinkampani, amakamelo ezentengiselwano, izikhungo, kanye nohulumeni. Ukuqhubeka kwayo, okungaphezu kokubukeka okumangalisayo kwesenzakalo ngasinye, yikho okuchaza ukubaluleka kwayo ekuguqukeni kwendalo yedijithali.
Iminyaka engamashumi amabili yohambo lwe-eCommerce Day kanye nohlelo oluyingqophamlando
Uhlelo luka-2026 lufika njengo Umkhosi wokugubha iminyaka engama-20 wohambo Futhi, ngesikhathi esifanayo, njengomsebenzi wokubikezela ikusasa le-Digital Commerce. Selokhu yaqalwa, i-eCommerce Day Tour ibilokhu ihambisana ne- ukuthuthukiswa kwe-e-commerceizinkampani ezihambisana nazo ezigabeni ezahlukene kakhulu zokuvuthwa kwedijithali.
Kuwo wonke lohambo, Isikhungo Sezohwebo lwe-inthanethiInhlangano ehlelayo ibeke phambili ukukhiqizwa kolwazi olusebenzayo, ukwenziwa kwamaqembu abe ngochwepheshe kanye nokubhalwa kwamacala angokoqobo. Lo msebenzi uvumele izingxoxo ezaqala njengezingxoxo zokuqala mayelana nokuthengiswa kwe-inthanethi ukuthi ziguqukele ezingxoxweni ezithuthukisiwe mayelana nokuhweba okuhlangene, idatha, ukuzenzekela, kanye namamodeli okubambisana.
Le nhlangano igcizelela ukuthi ukubaluleka kohambo kuseku- ukuqhubeka kwezinhlelo zayo kanye nokwakhiwa komphakathiUmhlangano ngamunye uhlanganisa okulandelayo: izifundo ezifundwayo ziyabuyekezwa, izitayela ziyabuyekezwa, futhi amasu aqhathaniswa phakathi kwezimakethe, okuvimbela ubuchwepheshe bedijithali ukuthi buhlale bukhuluma nje futhi buvuse izinqumo eziqondile ngaphakathi kwezinkampani.
Ukufinyelela ingqophamlando yemicimbi engu-200 eyabanjwa ngo-2026 kuchazwa njengophawu olucacile lokuvuthwa komkhakha. Akukhona nje kuphela ngenani lezinhlelo, kodwa futhi mayelana ukuvumelana okuye kwakwaziwa yi-Tour kubuchwepheshe obusha, izinkinga zomnotho kanye nezinguquko ekuziphatheni kwabathengi, kuyilapho kugxilwe ekuguqulweni okusimeme kwesimiso sezinto eziphilayo.
Indawo ehlelekile yabenzi bezinqumo
Uhlelo luka-2026 lwe-eCommerce Day Tour lugxile kakhulu amazinga aphezulu abachaza umhlahlandlela webhizinisi ledijithali: ama-CEO, ama-CMO, ama-CDO, izinhloko ze-Retail, i-eCommerce kanye nokusungula izinto ezintsha, kanye nabaholi bokuguqulwa komkhiqizo kanye nedijithali. Lesi siphakamiso sidlula ugqozi olujwayelekile, sihlose ukunikeza amathuluzi afanele kanye nezinhlaka zokwenza izinqumo.
Le ndlela iphendula eqinisweni elicacile: ukuhweba nge-inthanethi akuseyona isiteshi esizimele, kodwa ingxenye eyinhloko yesu lebhizinisiNgakho-ke, ama-ajenda ahlelwe njengezindawo lapho kuhlanganiswa khona imibono yebhizinisi, ubuchwepheshe, imisebenzi kanye nokumaketha, ukuze abaphathi bakwazi ukuvumelanisa izinhloso, izinsiza kanye namakhono ngokunemba okukhulu.
Kuzo zonke izindawo zokuma ku-Tour, kuba nezingxoxo zephaneli, izinkulumo eziyinhloko, kanye nezikhathi ezisebenzayo, okuvumela ababekhona ukuthi ukuqhathanisa okuhlangenwe nakho phakathi kwezimakethe ezahlukene kanye nemikhakhaNgaphezu kochungechunge lwezethulo, le fomethi ihlose ukuvula izingxoxo phakathi kontanga, ukukhuthaza ubudlelwano kanye namathuba avulekile okubambisana phakathi kwezinkampani, abahlinzeki bezobuchwepheshe, izinkampani ezintsha, amakamelo ezentengiselwano kanye nezinhlangano zomphakathi.
Abahleli bagcizelela ukuthi i-Tour isizisungule njengohlobo lwe- "I-Thermometer" yesimo sokuhweba kwedijithali esifundeni. Izingxoxo kulezi zingqungquthela zisiza ekuboneni izinto eziza kuqala, izikhala zamakhono, izidingo zomthetho, kanye nezitayela ezibe sezihunyushwa zibe izinhlelo zokusebenza zangaphakathi kanye nezinhlelo zomphakathi nezangasese.
Izitolo, izinhlobo kanye nokuhweba okuhlangene kuphakathi kwengxoxo
Enye yezindikimba eziyinhloko zalolu hlelo izoba umhlangano phakathi kwezitolo nemikhiqizoEsimweni lapho imingcele phakathi kwalezi zinhlobo ezimbili ifiphala khona, i-omnichannel ayiseyona into ehlukanisayo, kodwa iyisimo sokusinda, okuphoqa ukucabanga kabusha ngamasu ezentengiselwano, izinhlelo, ezokuthutha, kanye nezindima zangaphakathi.
Izikhathi zohambo zizogxila kakhulu endleleni yokwakha amasu omnichannel ahlanganiswe ngempelalapho izitolo ezibonakalayo, iziteshi eziku-inthanethi, izimakethe, izinkundla zokuxhumana, kanye nezindawo zemidiya yokuthengisa zisebenza njengezingxenye zomshini ofanayo, hhayi njengezingxenye ezihlukene. Ukulinganisa okuhlangene, ukusetshenziswa kwedatha okuthuthukisiwe, kanye nendlela egxile kumakhasimende kuzoba yizihloko eziphindaphindayo ezingxoxweni.
I-ajenda izofaka izihloko eseziyingxenye yokusebenza kwansuku zonke kwezinkampani eziningi, kodwa ezisadala ukungabaza kokusebenza kanye namasu: Ubuhlakani bokwenziwa busetshenziswa ebhizinisiniUkuhweba ngokubambisana, ubuchwepheshe bezezimali, izimakethe, ukuhweba kwezenhlalo, kanye nokuhweba okuhlangene ngeke kubhekwe njengezitayela nje kuphela, kodwa njengezindlela zokuklama kabusha isiphakamiso senani kanye nemodeli yokusebenza.
Kuzoba nendawo yokungena ngokujulile ezindaweni ezikhethekile, njenge imidiya yokudayisaUkuphathwa kwempahla okuhlakaniphile, ukugxila kwamakhasimende, ukuhweba nge-ejensi, kanye nobuhlakani obuthuthukisiwe. Inhloso ukukhombisa izimo ezisebenzayo lapho la makhono ehlanganiswa khona ekusebenzeni, ukuthi hlobo luni lwethalente oludingekayo, nokuthi umthelela wangempela ekuthengisweni, inzuzo, kanye nokwaneliseka kwamakhasimende ulinganiswa kanjani.
Okuyisisekelo salokhu ukukhathazeka okufanayo: ukuthi ungaqinisekisa kanjani ukuthi ukwamukelwa kobuchwepheshe akugcini nje kumaphrojekthi okuhlola azimele, kodwa kunalokho kuba... ingxenye engokwemvelo yesu lebhizinisiLokhu kuzoba ngenye yezindikimba eziyinhloko ezingxoxweni kulo lonke uhambo.
Umbono we-eCommerce Institute kanye nesisindo sokuqhubeka
Ngokusho kwabahleli bayo, i-eCommerce Day yazalwa inesifiso esingaphezu kokwengeza omunye umcimbi kukhalenda lemboni. Umqondo wokuqala wawungukuthi dala ithuluzi elizinzile lokusekela ukukhula kwemboni lokho kwakuthatha izinyathelo zalo zokuqala futhi kwakudinga ukuhleleka, izinkomba, kanye nezikhala lapho okuhlangenwe nakho kungaqhathaniswa khona.
Ngemva kweminyaka engamashumi amabili, lokho kuzibophezela ekuqhubekeni komsebenzi kubhekwa njengenye yezimpahla ezibaluleke kakhulu zephrojekthi. Izinhlelo eziqhutshwe eminyakeni edlule ziqongelelene. izingxoxo, ukufunda, kanye nokuxhumana okuye kwavumela ukulungisa izindaba, ukulungisa ukuduma okukhulu kwezobuchwepheshe, kanye nokusekela imiqondo eyayibonakala ikude ngaleso sikhathi.
Le nhlangano igcizelela ukuthi ukuvuthwa kwedijithali akwakhelwe phezu kwezinyathelo ezizimele, kodwa ngokusebenzisa umsebenzi oqhubekayo kanye nokuhlanganiswa kwesifundaUkufinyelela izinhlelo ezingu-200 ngo-2026 kuhunyushwa ngokunembile njengokuqinisekiswa kwaleyo ngqikithi: inethiwekhi yabadlali bomphakathi nabangasese, ngezinyathelo ezahlukene, abebelokhu besunduza ohlangothini olufanayo.
Kulesi simo, i-Tour iqondwa njenge- indawo lapho imisinga eyinhloko yokucabanga kanye nokwenza ihlangana khona kwezentengiselwano zedijithali eLatin America. Izinkampani zabelana ngempumelelo kanye nokwehluleka, abahlinzeki bezobuchwepheshe babonisa izimo zokusetshenziswa kwangempela, kanti izikhungo ziqhathanisa izinhlaka zomthetho kanye nezinselele endaweni eyinkimbinkimbi kakhulu.
Amazwe ayisishiyagalombili abalulekile kanye nombono wesifunda onethonya lendawo
Uhambo luka-2026 luzogxila ku izimakethe eziyisishiyagalombili zesu le-ecosystem yedijithali yase-Ibero-AmericanIChile, iColombia, iPeru, iArgentina, iParaguay, iMexico, i-Uruguay, nePanama. Lawa mazwe akhethwa ngenxa yethonya lawo lesifunda kanye nekhono lawo lokukhuthaza ukushintshana kwebhizinisi nolwazi phakathi kwawo.
Ukuqala kuhlelwe ukuthi kube IChile, ngenyanga ka-EphreliUkusuka lapho, i-Tour izoqhubekela kwezinye izindawo, ivumelanise okuqukethwe neqiniso lemakethe ngayinye. Nakuba kusobala ukuthi kugxilwe endaweni ethile, indawo ngayinye yokuma ihlanganisa izici zokulawula zendawo, ezomnotho kanye nabathengiukuze izingxoxo zifanele labo abasebenza phansi.
Lokhu kuhlanganiswa kombono ohlanganisa yonke indawo kanye nokugxila kwendawo sekungenye yezimpawu zohambo lwe-eCommerce Day. Izinkampani ezihlanganyela njalo zisebenzisa lolu shintsho ukuze Qhathanisa amazinga okuvuthwa, amathuba, kanye nezingozi phakathi kwamazwe ahlukene, ukuhlonza izindawo lapho kufanele kwandiswe khona, kutshalwe imali noma kubanjiswane khona.
Ukuba khona kwe-Tour kulezi zimakethe eziyisishiyagalombili kuhambisana nenethiwekhi yezahluko kanye nabalingani bendawo abenza kube lula ukuxhumana nabadlali ababalulekile. Ngale ndlela, umcimbi awufiki njengombuthano ozimele, kodwa kunalokho uhlanganiswa nesimo esibanzi. izimiso zemvelo sezivele zisebenza futhi kuqinisa izinhlelo ezithuthukiswayo phakathi nonyaka wonke.
Ukusekelwa kwezikhungo kanye nendima yamagumbi endawo
Ukuqaliswa kwe-eCommerce Day Tour 2026 kufaka phakathi ukwesekwa okuvela emakamelweni amakhulu kanye nezinhlangano ze-e-commerce abavela esifundeni, besebenza njengabalingani abanamasu ezweni ngalinye. Ukubamba kwabo iqhaza kuqinisekisa ukuqonda okunembile kwezidingo zendawo futhi kusiza ukuvumelanisa uhlelo nezinselele zangempela ezibhekene namabhizinisi.
Phakathi kwabalingani kukhona I-Santiago Chamber of Commerce (CCS) EChile, i- I-Colombian Chamber of Electronic Commerce (CCCE), lo I-Lima Chamber of Commerce (CCL) ePeru kanye ne- I-Argentina Chamber of Electronic Commerce (CACE)Lokhu kuhlanganiswe yi- I-Paraguay Chamber of Electronic Commerce (CAPACE), lo Inhlangano YaseMexico Yokuthengisa Ku-inthanethi (i-AMVO), lo I-Uruguayan Chamber of Digital Economy (CEDU) y I-Connecta B2B, enikeza ukwesekwa ePanama.
Lezi zinhlangano zisebenza njenge ukuxhumanisa umkhakha webhizinisi, izikhungo zemfundo ephakeme kanye nomkhakha womphakathiBanikeza idatha, ukuhlaziya, kanye nezifundo zamacala ezicebisa okuqukethwe yi-Tour. Ngaphezu kwalokho, benza kube lula ukubamba iqhaza kwezinkampani zabo bonke osayizi, kusukela ezitolo ezinkulu kanye nemikhiqizo esunguliwe kuya kuma-SME kanye namaphrojekthi asafufusa.
Ukusekelwa kwezikhungo nakho kuhumusha ukuthi kungenzeka hlanganisa ama-ajenda afanayo mayelana nomthethonqubo, ukuqeqeshwa kanye nezindinganisoIzinto eziningi eziza kuqala ezixoxwa ngazo ku-eCommerce Day Tour zigcina zibonakala ezinhlelweni zokuqeqesha, izinhlelo zomkhakha, kanye namaqembu okusebenza lapho la makamelo edlala indima ehola khona.
Izihloko ezibalulekile ze-ecosystem yedijithali kanye nobuholi bebhizinisi
Uma sibheka okuqukethwe, uhlelo luka-2026 lubhekwa njengoluhle kakhulu Imephu yezinselelo ezinkulu namathuba okuhweba ngedijithali esifundeni. Ubuhlakani bokwenziwa, ngezindlela zabo ezahlukene, buzodlala indima evelele, kokubili esicini salo sokukhiqiza kanye nezinhlelo zokusebenza ezithile njengokwenza kube ngokwakho, ukuzenzekela kwenqubo, ukubikezela isidingo, kanye nenkonzo yamakhasimende.
Uhambo luzogxila nasekuthuthukisweni kwezindaba zokuthengisa kanye ezentengiso yenhlaloLezi yizindawo lapho kuhlangana khona ulwazi lokumaketha, idatha, kanye nokuthenga. Imikhiqizo kanye nabathengisi bazohlaziya indlela yokuguqula lezi zindlela zibe imithombo emisha yemali engenayo, indlela yokulinganisa umthelela wazo wangempela, kanye nemiphumela yazo enhlanganweni yangaphakathi kanye nobudlelwano bozakwethu.
Elinye ibhulokhi elinesihloko lizojikeleza ukuhweba ngokubambisana, izixazululo fintech kanye nezimakethe
La Ukuphathwa kwempahla okuhlakaniphile kanye nokugxila kwamakhasimende Lokhu kuqedela uhlu lwezinto eziza kuqala. Ingcindezi yokunciphisa izikhathi zokulethwa, ukuthuthukisa ukulandelelwa, nokunciphisa izindleko ihambisana nokulindela isipiliyoni sokuthenga esingenamthungo, ngaphandle kokungqubuzana phakathi kweziteshi. Yilapho konke kusukela kubuchwepheshe bokulandelela nokwenza ngcono umzila kuya kumamodeli amasha okulethwa kwemayela lokugcina noma ukuthathwa esitolo kuqala ukusebenza.
Ekugcineni, i-ajenda izonikeza indawo evelele ithalente kanye nobuholi bedijithaliNjengoba sazi ukuthi ubuchwepheshe bodwa abuqinisekisi impumelelo, ukwenziwa kwamaqembu abe ngabasebenzi abangochwepheshe, ukuvuselelwa kwamakhono, kanye nekhono labaphathi lokushintsha amasiko ezinhlanganweni kuzoba yizihloko eziphindaphindayo kulo lonke uhambo.
Ipulatifomu yokulinganisa ikusasa le-Digital Commerce
Ngineminyaka engama-20 yesipiliyoni kanye nomkhathi we- Izinhlelo ezingu-200 eziqediwe ngo-2026I-eCommerce Day Tour iqinisekisile isikhundla sayo njengesici esibalulekile ekuhlanganisweni kwezentengiselwano zedijithali eLatin America. Inani layo alisalinganiswa kuphela ngenani lababekhona noma izethulo, kodwa ngekhono layo lokudala ingxoxo eqhubekayo phakathi kwalabo abakha umnotho wedijithali.
Ukuhlanganiswa kwe umbono wesifunda, ukugxila kwendawo kanye nokuqukethwe okusezingeni eliphezulu Lokhu kuvumele lolu hambo ukuba lube uphawu lwezinkampani ezinkulu kanye nezinkampani ezishintsha kakhulu. Endaweni lapho ubuchwepheshe buthuthuka khona ngokushesha futhi imikhuba yabathengi ishintsha njalo, ukuba nendawo eqinile yokuqhathanisa amasu nokwabelana ngezifundo ezifundiwe kubaluleke kakhulu.
El ikhalenda enemininingwane Ishejuli yohambo lwe-eCommerce Day Tour 2026, enezinsuku nezindawo eziqinisekisiwe, iyatholakala kuwebhusayithi esemthethweni yalolu hlelo, lapho kuzobuyekezwa khona ama-ajenda athile okuma ngakunye nemisebenzi ehlobene nayo. Kubaholi abafuna ukuqonda ikusasa lezentengiselwano zedijithali esifundeni nokuthi yiziphi izinqumo okufanele bazenze namuhla ukuze bagweme ukusala ngemuva, lolu hambo lunikeza ithuluzi eliwusizo lokuvumelanisa umbono, ubuchwepheshe, kanye nokusebenza.
